How to select a Marketing Research expert in Chicago?

Looking for best marketing research agencies in Chicago? Here is a list of top marketing research agencies with clients reviews and ratings. Marketing research is the process of gathering information to help a company make decisions about product development, marketing strategy, pricing, sales, and distribution. The objective of the process is to help improve business performance by identifying new opportunities and creating competitive advantages. The best part is that the process is an ongoing one. Hence, hiring a marketing research agency or outsourcing from top marketing research agencies can be surely beneficial. Sortlist has thus created a list of top marketing research agencies in Chicago.

What is Marketing Research?

Before beginning to define your needs for your next Marketing Research undertaking, it is very important to know what it is about. The digital era has never been so diversified regardless of of the specific set of skills for which our Marketing Research providers will be able to help you with. Employing the perfect service for your job begins with the right definition of your needs.

A marketing research agency is a company that helps businesses determine what their customers want by providing information about the market and consumers.

Marketing Research vs Market Research

A market research is a broad research conducted by an individual/company, in order to understand the familiarity level of a commodity. On the other hand marketing research refers specifically to quantitative, qualitative or combined approach taken for analyzing target customer's perception and behavior with respect to products or brands available in the specific market.

Marketing Research identifies the systematic gathering, analysis, and analysis of qualitative and quantitative data concerning issues related to promotion of services and products into the market. The goal is to recognize and quantify how changes in various parts of the promotion mix influences consumer behaviour. Marketing Research is a vital element of tactical direction of resources and budgets. It's used by Marketing Research Agencies to both construct and analyze marketing campaigns, evaluate marketing strategies and plans, gather market intelligence, and provide information to support tactical decision making.