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REPLUG

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Berlin, Germany
360° app marketing consulting agency
REPLUG is a Berlin-based 360° app marketing consulting agency. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks. Our team of experts focuses on the following areas: 1. Growth Consulting: From Zero to Hero App Growth Audit App Launch Support Subscription and Onboarding Optimization 2. App Store Optimization: Boost Organic Visibility Managed ASO A/B Testing Screenshots Optimization 3. Paid User Acquisition: Fully Transparent Growth Paid Acquisition Audit Campaigns Management and Optimization (Meta, Google, Apple, TikTok, Twitter, Snap, Reddit, and more) Reporting and Data Visualization Creative Optimization 4. Mobile CRM and Retention: Automate Your App Growth Retention Strategy Audit Engagement Strategy Setup CRM Activities Implementation 5. Martech Infrastructure: Digital Hackers For Growth Activities iOS 14 and SKAN Support Tracking and Attribution Health Check Data Strategy Definition Marketing Infrastructure Setup Support 6. Creative Studio: Beautifully Designed Performance-driven Creatives Communication Strategy Creative Asset Design (2D and 3D) Ad Copy Strategy REPLUG has been recognized as a leading international app marketing consulting agency. We received the following awards: 1. Top mobile app marketing companies in 2021, 2022, and 2023 by Business of Apps 2. Top App Store Optimization companies in 2022 and 2023 by Business of Apps 3. Finalist for the best TikTok campaign in 2020 at App Growth Awards 4. Winner of the best retention and CRM campaign in 2021 at the App Growth Awards 5. Winner of the best-integrated mobile marketing campaign in 2021 at the Web Excellence Awards 6. Winner of the best mobile advertising campaign in 2022 at the Web Excellence Awards 7. Top TikTok marketing agency by Business of Apps 8. Finalist in three categories for App Growth Awards 2023: ASO company of the year, best user acquisition company, and app marketing campaign of the year 9. Finalist for 2023 Effective Mobile Marketing Magazine Awards: Most Effective App Install Campaign 10. Winner for the best mobile advertising campaign at the 2023 Web Excellence Awards Website: https://rplg.io Specialties: Performance Marketing, Mobile Marketing, Mobile Advertising, CRM, Growth Strategy, Tracking & Attribution, Paid Social, Native Advertising, Mobile CRM, Retention, App Store Optimization, ASO, Apple Search Ads, Mobile CRM, App Marketing, AdTech, Mobile Tracking, Mobile Attribution, Digital Consulting, Creative Strategy, Creative & Content, and Mobile Growth Strategy
10 people in their team
Speaks Czech, English, German, Italian, Japanese... See more
11 projects in their portfolio
Works remotely across the globe
Sortlist member since 2020
Founded in 2020
9 awards conferred
Open website

Services

14 services offered by REPLUG

Service name
Experience level

Related reviews
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  • Description
    REPLUG is specialised in digital advertising activities, both from a strategic and execution point of view.
    We focus on implement a customized omni-channel strategy aimed to acquire and engage users, and reach your growth targets in a transparent way.
    Skills in Online Advertising (32)
    Digital advertisingROI OptimizationApp Store OptimisationMobile SEOgrowthgrowth strategyconversion rateapp marketingOnline Video AdvertisingDigital Infrastructure+22
    Works in Online Advertising (5)
    Jelly Juice - Scale while exploring new channels - Online Advertising
    Fonos: Holistic app growth strategy - Online Advertising
    Moncler: launch globally through an ASO strategy - Online Advertising
    Upday: 360-degree app growth consulting - Online Advertising
    Clients in Online Advertising (5)
    WeTaxiTransportation |
    updayPublishing | national
    MonclerClothing & Accessories | international
    FonosPublishing | national

    Learn more about Online Advertising


  • Description
    Thanks to our extensive experience in the digital and mobile industry (we worked as employees for companies such as Zalando, Free2Move, AppLift, LOVOO, Glispa amongst the others), we implement extensive strategies aimed to acquire, activate and retain mobile users and client
    In the specific we offer services for:

    - App Store Optimisation (ASO) and publication of apps in both the Apple and Google store
    - Mobile User Acquisition Campaigns through different channels
    - Retargeting campaigns
    - CRM strategy (Push notification, in-app messages, emails) to activate, convert and retain users
    - Content marketing & Native Adv
    - Tracking & Attribution strategy
    Skills in Digital Strategy (33)
    Creative StrategyCustomer Relationship ManagementDigitalCRM ConsultingLead AcquisitionData ReportingretentionInbound Lead Generationapp growth strategypush notification+23
    Works in Digital Strategy (4)
    Moncler: launch globally through an ASO strategy - Digital Strategy
    Peek & Cloppenburg: rethink the role of mobile app - Digital Strategy
    Redefine the mobile CRM & retention for Winelivery - Digital Strategy
    Setup & scale digital infrastructure for mobility - Digital Strategy
    Clients in Digital Strategy (4)
    WeTaxiTransportation |
    WineliveryWine & Spirits | national
    Peek & CloppenburgClothing & Accessories | international
    MonclerClothing & Accessories | international

    Learn more about Digital Strategy


  • Description
    REPLUG is specialised in digital advertising activities, both from a strategic and execution point of view.
    We focus on implement a customized omni-channel strategy aimed to acquire and engage users, and reach your growth targets in a transparent way.
    Skills in Advertising (17)
    CreativeConversion Rate OptimizationPaid SocialDSPgrowth strategyapp marketingDigital InfrastructureConversion Funnel OptimizationTwitter AdvertisingFull-Service+7
    Works in Advertising (4)
    Jelly Juice - Scale while exploring new channels - Advertising
    Fonos: Holistic app growth strategy - Advertising
    BILD News: Scaling organic visibility with ASO - Advertising
    Setup & scale digital infrastructure for mobility - Advertising
    Clients in Advertising (4)
    WeTaxiTransportation |
    BILD News: Axel Springer SEPublishing | national
    FonosPublishing | national
    redBit games: Jelly JuiceVideo games | international

    Learn more about Advertising


  • Description
    Thanks to our extensive experience in the mobile industry (we worked as employees for companies such as Zalando, Free2Move, AppLift, LOVOO, Glispa amongst the others), we implement extensive strategies aimed to acquire, activate and retain mobile users.
    In the specific we offer services for:

    - App Store Optimisation (ASO) and publication of apps in both the Apple and Google store
    - Mobile User Acquisition Campaigns through different channels
    - Retargeting campaigns
    - CRM strategy (Push notification, in-app messages, emails) to activate, convert and retain users
    - Content marketing & Native Adv
    - Tracking & Attribution strategy
    Skills in Mobile App (19)
    app marketingmobile applicationsMobile MarketingAttributionTrackingApp Store OptimizationASOMobile AdvertisingAdvertisingRetargeting+9
    Works in Mobile App (11)
    Jelly Juice - Scale while exploring new channels - Mobile App
    Fonos: Holistic app growth strategy - Mobile App
    BILD News: Scaling organic visibility with ASO - Mobile App
    Moncler: launch globally through an ASO strategy - Mobile App
    Clients in Mobile App (11)
    WeTaxiTransportation |
    Peek & CloppenburgClothing & Accessories | international
    WineliveryWine & Spirits | national
    updayPublishing | national

    Learn more about Mobile App


  • Description
    1. The brand image is crucial to communicate with your audience in the best way. We combine branding and performance in unique ad creatives that yield improved advertising results.
    2. Performance-driven communication is what makes a difference in your app growth strategy. We help you create beautifully made visual stories with the audience at the center of the communication.
    3. Images speak louder than words, but in the performance space, words are what make your ads stand out and trigger clicks and conversions. We can help you create ad copies that make an impact.
    Skills in Graphic Design (9)
    Online Graphic DesignDesign InnovationCreative Graphic DesignPhotoshopLogo DesignInfographic DesignCreative DesignSocial Media DesignUser Centric Design
    Works in Graphic Design (6)
    Moncler: launch globally through an ASO strategy - Graphic Design
    Jaxon: ASO launch in Germany and the U.K. - Graphic Design
    Finetuning & growing CodeCheck's organic presence - Graphic Design
    Upday: 360-degree app growth consulting - Graphic Design
    Clients in Graphic Design (6)
    MonclerClothing & Accessories | international
    updayPublishing | national
    CodeCheckFood | national
    JaxonVideo games | international

    Learn more about Graphic Design


  • Description
    To effectively optimize performance, timing and data accuracy are key. Our team will craft comprehensive dashboards—both online and offline—to provide real-time insights into your paid User Acquisition (UA) campaigns. By analyzing a broad spectrum of KPIs and conversion rates, we equip you with the actionable intelligence needed for success
    Skills in Media Planning (10)
    Paid MediaSocial Media MarketingSocial MediaMedia StrategyStrategic PlanningFacebook MarketingSnapchat AdvertisingSocial Media TrainingSocial Media MonitoringSocial Media Planning
    Works in Media Planning (7)
    Fonos: Holistic app growth strategy - Media Planning
    Finetuning & growing CodeCheck's organic presence - Media Planning
    Peek & Cloppenburg: rethink the role of mobile app - Media Planning
    Redefine the mobile CRM & retention for Winelivery - Media Planning
    Clients in Media Planning (7)
    updayPublishing | national
    Peek & CloppenburgClothing & Accessories | international
    CodeCheckFood | national
    FonosPublishing | national

    Learn more about Media Planning


  • Description
    Success in app marketing goes far beyond mere downloads. That's why we emphasize the importance of crafting a robust in-app event schema tailored for marketing intelligence. By doing so, we empower you to delve into user behavior and attribute conversions to the most effective marketing channels with precision.
    Skills in Web analytics/Big data (2)
    Web Analytics Big DataBig Data Analytics
    Works in Web analytics/Big data (3)
    Jelly Juice - Scale while exploring new channels - Web analytics/Big data
    Upday: 360-degree app growth consulting - Web analytics/Big data
    Scale beyond the duopoly with TikTok - Web analytics/Big data
    Clients in Web analytics/Big data (3)
    redBit games: Jelly JuiceVideo games | international
    updayPublishing | national
    PhotoSiOthers | national

    Learn more about Web analytics/Big data


  • Description
    Reach the right users at the right time, combining the power of Paid Social Media Ads. Our performance marketing experts will draw a clear acquisition strategy across Meta, TikTok, Snap, and Twitter, according to your app’s objectives, category, industry, and market.
    Skills in Social Media (7)
    Facebook AdvertisingFacebook AdsSocial Media MarketingSnapchat AdvertisingInstagram MarketingTikTok AdvertisingGoogle Ads
    Works in Social Media (4)
    Jelly Juice - Scale while exploring new channels - Social Media
    Fonos: Holistic app growth strategy - Social Media
    BILD News: Scaling organic visibility with ASO - Social Media
    Peek & Cloppenburg: rethink the role of mobile app - Social Media
    Clients in Social Media (4)
    redBit games: Jelly JuiceVideo games | international
    Peek & CloppenburgClothing & Accessories | international
    BILD News: Axel Springer SEPublishing | national
    FonosPublishing | national

    Learn more about Social Media


  • Description
    Fill out the contact form on our website for more detailed information.
    Skills in Web Application (3)
    IaaSInfrastructure EngineeringWebsite Optimization
    Works in Web Application (3)
    Peek & Cloppenburg: rethink the role of mobile app - Web Application
    Redefine the mobile CRM & retention for Winelivery - Web Application
    Scale beyond the duopoly with TikTok - Web Application
    Clients in Web Application (3)
    PhotoSiOthers | national
    WineliveryWine & Spirits | national
    Peek & CloppenburgClothing & Accessories | international

    Learn more about Web Application


  • Description
    50% of consumer discover new apps through user-generated content. Connect with your audience in a completely new way, by working with content creators to promote your app and create trust in an authentic way on a performance basis.
    Skills in Content Strategy (3)
    Content MarketingContent AdvertisingSocial Content Strategy
    Works in Content Strategy (3)
    Finetuning & growing CodeCheck's organic presence - Content Strategy
    Redefine the mobile CRM & retention for Winelivery - Content Strategy
    Upday: 360-degree app growth consulting - Content Strategy
    Clients in Content Strategy (3)
    WineliveryWine & Spirits | national
    CodeCheckFood | national
    updayPublishing | national

    Learn more about Content Strategy

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Team

10 members in REPLUG's team

REPLUG cover
StoryREPLUG is a leading international mobile app growth agency. Founded in 2020 by two AdTech veterans, Luca Mastrorocco and Lorenzo Rossi, with a combined experience of over 18 years in the mobile marketing industry, the agency quickly gained traction in the mobile space. - More about us: https://rplg.io/about-us/
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Awards

REPLUG was awarded 9 times

Winner for the best mobile advertising campaign 2023 Web Excellence Awards2023-5-1
Finalist in three categories for App Growth Awards 20232023-11-1
Best retention campaign App Growth Awards2021-11-1
Best integrated mobile app marketing campaign2021-7-1

Best mobile advertising campaign in 20222022-9-1
The Best Mobile App Marketing Companies in Berlin2023-9-1
Winner for App Store marketing campaign2022-11-1
Best Mobile App Marketing Companies 20232023-10-1
Top 24 Mobile Marketing Agencies2023-4-1

Reviews

1 review for REPLUG

5/5
(1 reviews)
MM
Manuel MainettiLead Mobile Team at Photosì
5/5

REPLUG is a real growth accelerator. After an initial detailed audit phase, they helped us to identify clearly the weaknesses of our digital activities and supported us in getting better at them within a few weeks. Thanks to REPLUG, we improved the skills of our entire user acquisition team.


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Contact

Contact details of REPLUG

Details



  • HeadquarterOranienburger Str. 23, 10178 Berlin, Deutschland

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