Level Interactive™

BACKGROUND I am the Marketing Manager at the Swedish makeup company Baseofsweden, we make innovative base makeup products. OPPORTUNITY / CHALLENGE For what projects/services did your company hire Level Interactive, and what were your goals? We hired Level Interactive with the goal to create a completely new website for us with a big focus on e-commerce that would display our products and show our Scandinavian heritage and our company values. SOLUTION We selected Level Interactive based on recommendations. A colleague was very satisfied with their work and recommended the agency to us. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. First, there was the starting phase where we together evaluated our previous website, the pain points and all that had to be redesigned. The agency then went through all of our wishes, gathered them and researched hundreds of templates to base the new website on. After much consideration and in-depth research they choose a template that would be the new basic template for the new website, from there we had continuous meetings discussing all pages, features, functions and user design. The platform used for the website is Shopify. The agency managed to find good solutions for all the different features that we wanted and really took all our wishes and thoughts very seriously and solved them in a very smooth way. The end result was a light-feeling e-commerce Shopify store with a user friendly, yet Scandinavian minimalist design expressing our company values and How many people from the vendor's team worked with you, and what were their positions? We worked closely together with the project manager Joshua Roberts and Alfie Chen who was the lead designer / art director. RESULTS & FEEDBACK After launching our new website we saw a great positive response from everyone who visited our new store. They said it looks so much more premium and is so much more user-friendly. The new store makes it easy to see our full assortment and we have seen that the average time spent on our website has increased. We had weekly meetings with the project manager Joshua and the designer Alfie. At the beginning of the project they made an accurate project plan that they continuously updated us on. We communicated through Google Hangout, Slack and email. What did you find most impressive or unique about this company? The team worked extremely close with us and really listened to all our needs and wants. They created unique solutions for us and really made sure we were satisfied with the new website. They managed to fulfill all our wishes while creating a new design that was minimalist and premium. They also had a workshop, guiding us on how to change content ourselves. When the page first launched, there was only one thing that was not working and the team fixed it immediately. So no, there is nothing they could have done differently. We are very pleased with their hard work and professionalism.

What was the objective behind your collaboration?We needed to establish our visual identity first and our main brand assets, including brand name, logo, etc. Our next step will be to develop our website and some other communication materials. We will do this together with Level.

What did you enjoy the most during your collaboration?How quickly they understood our mission, the look and feel we were looking for and the business we are in, even though they do not have experience in this type of business. Their flexibility, creativity, and value for money are excellent.

Are there any areas for improvements?Not all that is created during the process is archived in a way that the client has access to (e.g. for reference to earlier ideas during conversations), only the outcomes of certain steps in the process. Not a big deal in itself but sometimes it would be welcome.