Base Design (+ 3 reviews) | Sortlist
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Base Design

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Saint-Gilles, Belgium
Base Design connects caring brands with their users. We humanize corporations, launch visions and clarify the complex. We design experiences for people interacting with brands. We pioneer new ways of telling a brand’s unique story. References For more than 25 years, we collaborate with start-ups, family businesses, corporations, NGOs, cultural institutions: Apple, Studio Brussel, Facebook, Deezer, Belfius, The New York Times, ING, Sunrise, Bozar, Eastpak, Fondation Cartier pour l'art Contemporain, Adidas, La Monnaie/De Munt, Kick Cancer, Le Pain Quotidien, Institut Français de la Mode, Maison Dandoy, International Fund for Animal Welfare (IFAW), Degroof Petercam, Delvaux, Graanmarkt13, be.brussels, Chan Zuckerberg Initiative,  La Fondation Louis Vuitton, MoMA, Meatpacking District, City of Lausanne, Wellesley College, and many more...  Methodoly We strongly believe that the quality of the process determines the quality of the output. Although we have recurring ground rules, customising our approach for each project allows us to dynamize each collaboration. Your vision is our starting point To build sustainable brands, we start with what makes you, you. Direct contact Proximity means efficiency. With Base, you work directly with the creatives. Plural. A talented and diverse team working together to bring the freshest ideas. Co-creation We include you in the creative process at key moments, like workshops and research sessions, to collaborate and arrive at the best collective result. Holistic Perspective Strategy, design, copywriting, art direction, digital. In today’s world,  the success of your brand depends on many elements singing together. To build enduring solutions, we consider the brand as a whole and give each component its role.  Iteration We believe in the strength of initial instinct as we rely on long-term elaboration. Through an iterative and progressive process, we seek quick decision making while keeping a critical eye on every solution we bring.
30 people in their team
Speaks Dutch, English, French, Polish, Spanish... See more
19 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 1992

Services

19 services offered by Base Design

Service name
Experience level

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  • Description
    The definition of your brand essence and the verbalization of what makes it consistent as a whole, and different as a voice. Because we think that relevance comes from within, we will do it with you, in collaborative workshops. Our goal: verbalize it clearly. And make it short.
    A strong transversal concept as base, always. Then: graphics, types, images, sounds, motion, shapes. And words. We’ll explore all means possible to design a dynamic system your brand needs to be memorable. And relevant.
    Skills in Branding & Positioning (36)
    scenographyArchitecture de MarqueNommage de MarquePositionnement de MarqueMarque EmployeurCréation Identité VisuelleIdentité VisuelleIdentité de MarqueImage de MarqueEthical Branding+26
    Works in Branding & Positioning (19)
    Selection of custom typography - Branding & Positioning
    Sunrise - Sleep Tech Company - Branding & Positioning
    Deezer - Music Streaming Platform - Branding & Positioning
    ING - Exhibition identity and scenography - Branding & Positioning
    Clients in Branding & Positioning (19)
    DebailleulFood | national
    Multiple clientsBanking & Financials | international
    EastpakRetail | international
    SunriseHospitals & Healthcare | international

    Learn more about Branding & Positioning


  • Description
    A strong transversal concept as base, always. Then: graphics, types, images, sounds, shapes. And words. We’ll explore all means possible to design a dynamic system your brand needs to be memorable. And relevant.
    Skills in Graphic Design (12)
    Print DesignGraphic DesignLogoBrand IdentityConceptPosterGuidelinesType designLogo DesignConception de Carte de Visite+2
    Works in Graphic Design (14)
    Selection of custom typography - Graphic Design
    Sunrise - Sleep Tech Company - Graphic Design
    Deezer - Music Streaming Platform - Graphic Design
    ING - Exhibition identity and scenography - Graphic Design
    Clients in Graphic Design (14)
    Multiple clientsBanking & Financials | international
    Maison DandoyFood | international
    Be.BrusselsGovernment & Administration | regional
    Bank Degroof PetercamBanking & Financials | international

    Learn more about Graphic Design


  • Description

    No description provided for this service.

    Skills in E-commerce (2)
    CRM IntegrationERP Integration
    Work in E-commerce (1)
    IFAW - Non-profit helping animals and people - E-commerce
    Client in E-commerce (1)
    International Fund for Animal WelfareNon-profit | international

    Learn more about E-commerce


  • Description
    We don’t design for brands, we design for people interacting with brands. Your online personality will be defined through collaborative sessions, testing and iterations. With one objective in mind: make it accessible for everyone. Efficiently.

    Our digital world is full of complexity and noise. The online experience most people have is frustrating. Subsequently brands suffer from their own defective digital products. Base believes in a different digital environment. We design excellent experiences that enforce brand values. We help brands tell their unique stories in innovative ways. We reconnect caring brands with their users. We innovate but value the rules of common sense.

    Technology should simplify life, instead of making it more complex.
    Digital experiences should be human, honest and transparent.
    Skills in Website Creation (16)
    Web DesignUX DesignUI DesignCMSE-commerce WebsiteCRMPrototypingWireframingVisual DesignChatbot+6
    Works in Website Creation (4)
    Sunrise - Sleep Tech Company - Website Creation
    ING - Exhibition identity and scenography - Website Creation
    IFAW - Non-profit helping animals and people - Website Creation
    Maison Dandoy - Premium Artisanal Bakery - Website Creation
    Clients in Website Creation (4)
    Maison DandoyFood | international
    INGBanking & Financials | national
    International Fund for Animal WelfareNon-profit | international
    SunriseHospitals & Healthcare | international

    Learn more about Website Creation


  • Description
    No content, no brand. If you have nothing to tell the world, you don't exist. We'll help you to define your story, write it, verbalize it in an unique way. On line or off line, our writers, storytellers and content editors will help you to find the rights words.
    Skills in Content Strategy (5)
    StorytellingEditingContent ManagementWritingCopywriting
    Works in Content Strategy (3)
    Deezer - Music Streaming Platform - Content Strategy
    IFAW - Non-profit helping animals and people - Content Strategy
    Maison Dandoy - Premium Artisanal Bakery - Content Strategy
    Clients in Content Strategy (3)
    DeezerInternet | international
    International Fund for Animal WelfareNon-profit | international
    Maison DandoyFood | international

    Learn more about Content Strategy


  • Description
    The importance of social media and verbal communication is today crucial. Every brand today needs its own voice, across all channels and media. We'll find yours, defining your grammar and voice style. Forget your logo, sign with words!
    Skills in Copywriting (5)
    Brand VoiceBrand StorySocial Media WritingStorytellingCopywriting
    Works in Copywriting (8)
    Sunrise - Sleep Tech Company - Copywriting
    Deezer - Music Streaming Platform - Copywriting
    ING - Exhibition identity and scenography - Copywriting
    IFAW - Non-profit helping animals and people - Copywriting
    Clients in Copywriting (8)
    SunriseHospitals & Healthcare | international
    INGBanking & Financials | national
    DeezerInternet | international
    International Fund for Animal WelfareNon-profit | international

    Learn more about Copywriting


  • Description

    No description provided for this service.

    Skills in Digital Strategy (9)
    StratégieMarketing AutomationExpansion du MarchéGestion de la Relation ClientMarketing équitableMarketing DurableConsultant CRMRetail MarketingConseil Digital
    Works in Digital Strategy (4)
    Sunrise - Sleep Tech Company - Digital Strategy
    IFAW - Non-profit helping animals and people - Digital Strategy
    Maison Dandoy - Premium Artisanal Bakery - Digital Strategy
    Maison De Greef - Luxury watches and jewellery - Digital Strategy
    Clients in Digital Strategy (4)
    International Fund for Animal WelfareNon-profit | international
    SunriseHospitals & Healthcare | international
    Maison DandoyFood | international
    Maison De Greef 1848Luxury Goods & Jewelry | international

    Learn more about Digital Strategy


  • Description
    Shop, retail, exhibition or packaging, we can extend the brand experience to 3D. Our experts in digital, graphics and 3D therefore work hand in hand to enhance the experience to the physical.
    Skills in 3D (6)
    Shop DesignExhibition DesignFurnitureRetailInstallationProduct Design
    Works in 3D (2)
    ING - Exhibition identity and scenography - 3D
    Maison Dandoy - Premium Artisanal Bakery - 3D
    Clients in 3D (2)
    Maison DandoyFood | international
    INGBanking & Financials | national

    Learn more about 3D


  • Description
    The question is not if you need photography, the question is what singular imagery your brand needs. Portrait, reportage, fashion, beauty, corporate, we have the right network of photographers (on both sides of the Atlantic) to bring your brand to the next level, In any case, we'll take care of the art direction, production (including casting, styling or location scouting) to ensure the fit with your brand.
    Skills in Photography (8)
    CastingStudioPortraitLocationReportageFashionBeautyLifestyle
    Works in Photography (4)
    Sunrise - Sleep Tech Company - Photography
    IFAW - Non-profit helping animals and people - Photography
    Studio Brussel - Rebranding an iconic radio - Photography
    Eastpak - Retail - Photography
    Clients in Photography (4)
    EastpakRetail | international
    International Fund for Animal WelfareNon-profit | international
    Studio BrusselMedia | national
    SunriseHospitals & Healthcare | international

    Learn more about Photography


  • Description
    Your brand in motion. What's better than a movie or a short movie to convey a story? Our team of collaborators can bring movement and sound, graphics or film to bring your brand elements to life. Action!
    Skills in Motion Design (6)
    Graphic AnimationMovieWeb AnimationReportageClipAnimation
    Works in Motion Design (4)
    Selection of custom typography - Motion Design
    Deezer - Music Streaming Platform - Motion Design
    IFAW - Non-profit helping animals and people - Motion Design
    Studio Brussel - Rebranding an iconic radio - Motion Design
    Clients in Motion Design (4)
    DeezerInternet | international
    International Fund for Animal WelfareNon-profit | international
    Multiple clientsBanking & Financials | international
    Studio BrusselMedia | national

    Learn more about Motion Design

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Team

30 members in Base Design's team

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Awards

Base Design was awarded 0 times


Reviews

3 reviews for Base Design

5/5
(3 reviews)
BH
Bernard HelsonCEO at Maison Dandoy
5/5

Since the day we've launched the new branding, we experience a spectacular increase in our sales. The Base human-centered dynamic, process and approach was for us a perfect fit.



ST
Stefan TweraserChief Product and Growth Officer at Deezer
5/5

We worked with Base Design, who helped us verbalize our strategy, create a visual identity and craft a tone of voice. They have been instrumental in leading a very cooperative approach across all relevant aspects of our brand – thus the result is very much a joint success, shared between them and us.



LM
Laurent MartinotCEO, Founder at Sunrise
5/5

Working with the team at Base has been a very insightful and enjoyable process. We met with curious, driven, and talented designers who showed genuine interest in understanding our business. The result of their work has given a significant boost to the Sunrise brand.


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Contact

Contact details of Base Design

Details


https://basedesign.com

  • HeadquarterChaussée de Forest 62, 1060 Saint-Gilles, Belgium

  • Rue Louis-Favre 41, 1201 Genève, Switzerland

  • 13 S William St, New York, NY 10004, USA

  • 337 Lennox St, Richmond VIC 3121, Australia