Motion design is also called motion graphic design, animated design, animation design or animated graphic design. It is a visual design technique that consists of giving movement to graphic elements.
Giving life to images or making videos is a more modern way for companies to realize their marketing and brand content. Indeed, the public is more attracted to audiovisual content that is simpler and quicker to consume. Moreover, this means of communication from companies to targets is easier to share on social networks.
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Image graphics can be interesting to reinforce your marketing and communication efforts. It represents a great content for your website in addition to offering many advantages.
Between reading an article and watching a 2-minute video, the majority of Internet users would choose the second option.
It is important to know that as soon as someone has a few free moments, he will spend them surfing the web. This phenomenon can be observed during a break at work, on public transport, while waiting for a tram...
It is also important to understand that this moment of respite can quickly be interrupted. Therefore, in order to reach a larger market share, it is recommended to communicate by short video or animation.
The objective of a communication is to convey precise information to a target audience. This becomes easier to do with videos of less than 2 minutes. This format also favours memorization and assimilation by your target audience.
With the advent of the Internet, consumers often surf to find information about a product or service. This search is said to help more than half of Internet users make their purchasing decision.
Moreover, when the quality of the video is there and the product or service is attractive, Internet users will share your content on social networks. This phenomenon is even more observable if your products and services are of high quality.
The direction and production of a video with real actors has a higher cost than a video made in motion design. Indeed, this form of graphic design is simpler in its production and therefore less expensive.
On the other hand, it is important to note that the price of this marketing communication depends on several factors. In particular, special effects, hand-made motion graphics, etc., are not as expensive.
This is probably one of the most attractive advantages of motion design. It is the possibility to make a lot of information quickly accessible.
In fact, it is this set of sounds and images that makes the content comprehensible to everyone. It also works in your favour to explain the functioning of a product that requires the use of new technology.
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You know that motion design also called motion graphic is a set of techniques offering animations of graphic elements in a video format. It is truly an art that follows stages of creation and that evolves over time.
Currently, this audiovisual production is proving to be a privileged tool in the communication strategy of companies for the many advantages it provides. Here are the different ways of using motion design.
Nowadays almost everyone communicates regularly via the internet. This may already be the case for your company, but relying on graphics and motion animation can boost the visibility of your brand image.
Indeed, filmed content, when it is dynamic, playful and short, easily attracts the attention of Internet users. All the more so as it allows you to convey a message or an emotion for your e-commerce site as well as for social networks.
Depending on your needs and objectives in animation, the specialist in image motion production can broadcast your content on different media.
During the creation process, the professional ensures that the content is simple, accessible and educational to guarantee the audience's understanding of the product or service presented.
The motion designer also ensures that your company is easily recognizable.
In the digital age, the attention of potential customers is in high demand. It is therefore important to adapt to this evolution and to focus on the creation of strong and striking visual content. Motion design proves to be an ideal tool for this.
All the more so since image communication can make use of various special effects in order to make the internet user's eyes light up.
Finally, thanks to motion design, you can easily explain to the general public the interest of your products or services, or even explain their functionality.
Appearing in Google's first results page is a long-term task. To this end, in addition to SEO and SEA techniques, rely on motion design. It is important to know that video platforms like YouTube are also used for searching. This one in particular is very popular among Internet users.
You may have noticed that in some cases, Google offers YouTube videos corresponding to the query in its results. In fact, it's easier to appear in the top YouTube search results than it is on Google.
As a result, you can start producing motion designs to host on YouTube. Then integrate them into your web pages to optimize your SEO.
If the production of a motion design animation is mainly used for external communication, you have every right to use it for your internal communication. For example for :
This is a more fun way to update data and share new information.
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According to its definition, motion design is an art, the art of making an animated video by mixing design and animation. For a better understanding, it may be interesting to also give the definition of these two terms.
An animation is a set of images to which an animator has given the illusion of movement. This is exactly the principle of the cartoon.
As for design, it is the true artistic expression. In other words, professional designers give free rein to their imagination to create concepts, settings, objects, shapes, etc.
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The discipline of motion design exists in different styles. The graphic designer can offer you to create your short video in :
In this form of visual communication, the graphic designer plays a lot on typography.
To deliver a strong message, the professional can also add a touch of storytelling by drawing inspiration from your archive images or royalty-free photos.
This technique consists of filming a scene frame by frame to create the illusion of movement. In this sense of image succession, graphic design is similar to cartooning.
Note, however, that here the motion designer uses a camera or a special camera. The objects he films can be made of paper, clay, everyday objects, etc. The motion designer can also use a camera to create the illusion of movement.
Flat motion is translated as "flat design" in French. This motion design technique goes straight to the point. Indeed, details are forgotten such as shadows, 3D effects, special effects with flat motion.
The motion designer bases his animation on simple shapes, bright colors and typography games.
This type of motion design is the most classic. You must even be familiar with 2D animations, as they are cartoons or cartoons.
With the 2D animation technique, it is possible to tell a story, do storytelling, pass on a message... This can be a good way to create a link with your audience.
3D animation resembles 2D animation with the difference that the former uses computer generated images. The use of 3D animation is recommended to give volume to the images. Otherwise, 3D videos can be made with actors playing in front of a green background. A rather interesting alternative to create a unique universe.
Be aware that 3D animation requires more time for video editing than other motion design techniques.
Integrating interactive videos or animation into your website can be a good way to integrate your marketing communication.
The principle is to insert call to action buttons in one or more of your presentation videos. In this way, viewers become actors and are easily redirected to a customer journey.
Moreover, interactive video can be used outside your website. Newsletters are also ideal for this technique.
As you might expect, here the motion designer creates an animated video from photos.
For this form of video, the designer enriches the photos with movement, graphics and sound. The emphasis is therefore on aesthetics to tell a story full of emotions.
Photos are very popular in various fields such as tourism, fashion, restaurants...
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At first glance, it seems rather simple to integrate motion design into a communication strategy. However, in order to obtain more than satisfactory results, it is preferable to entrust this task to a graphic designer. Even more so if you are unfamiliar with technical terms such as "motion tracking", "after effects" or "motion design after effect".
A professional graphic designer knows the meaning of all the technical terms in motion design. It also saves you time in learning a graphic design tool such as Adobe after effects. Moreover, as an artist, he is expected to be regularly inspired by graphic design.
The icing on the cake is the fact that he takes into account all the data related to your image to produce a motion design video that is faithful to your world.
If you are convinced that you have everything to gain by collaborating with an animation professional, all you have to do is find the right one. Sortlist saves you time on this point. Our platform brings together the most talented motion design agencies. Fill out our form to get in touch with the ideal agency for your animated video project.
Improving your visual identity and increasing the visibility of your brand is necessary for the sustainability of your business. To this end, you may wish to adopt a graphic design strategy. This is a most interesting and enlightened choice, as it is one of the new trends in communication marketing. Here are the steps to follow to reach your audience with this discipline.
The first thing to do to bring your motion design video idea to life is to draw up a set of specifications. Among other things, it will contain all the information about your needs and avoid mentioning points that can waste the motion designer's time. This brief should include :
On this last point, it is imperative to include all your visual elements, values, vision, etc. in the specifications. And this, in order to ensure consistency of communication.
The next step in motion design is to write a script. Basically, to complete it, you write the text to be recited by voice-over and/or subtitles.
To ensure the consistency of your script, the motion designer :
The creation of a storyboard is the logical continuation of the script, as it is its pictorial version. More precisely, it is a PDF document detailing the different screens of the motion design. This facilitates the transition to animation.
Points to remember to make a good storyboard :
You can entrust your storyboard to the expertise of a motion designer or an art director for a better rendering.
Once these first steps have been completed, you can move on to the digital creation of the graphic elements.
These elements will represent your brand image and will now become part of your visual universe. It is therefore recommended that you take time to create them.
Here you enter the heart of motion design. Among other things, you assemble all the images created in the previous step and give them movement.
Dynamize the motion design video by giving it sound. A visual message like a motion design video becomes more attractive when it has sound. In addition, sound effects make it easier to understand and remember.
As a sound package, a professional can use music, voice-over or sound design. Note that you can use several of these techniques for a better result.
Adding subtitles to your corporate presentation video allows the hearing impaired to understand your message. Which is a good thing if these people are among your targets.
On the other hand, subtitles remain interesting if you plan to post your video on social networks. Indeed, users often consume their data to watch videos without sound.
Compiling the files of your video is the last thing the motion designer has to do. He does this by exporting the content in different formats:
Finally, it sends them to you and you are ready to broadcast your production on your website, tik tok and social networks.
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