Don't be everybody.
Zware Jongens operates across the full spectrum of concept, strategy, and design. Founded in 2014 by two ‘concept veterans’, the boutique firm has since expanded its bases in the lowlands into a group of fearless makers and doers around the world. We aim at connecting our breadth of creative services with our diverse client family; big and small, local and international – whether in the sectors of lifestyle, culture, hospitality, or beyond.
Services include: Research, Positioning, Concepting, Ideation, Naming, Branding, Creative Direction, Graphic & Interactive, Packaging, Products, Architecture, Interiors, Spaces, Communication, ...
Project made for Gigi in the Restaurants industry for a B2C audience in 2021.Zware Jongens helped to bring Italy to the cities of Belgium – beginning with Ghent, the Amsterdam and Antwerp-based creative studio have crafted the identity for GIGI, an Italian restaurant that proudly boasts a unique mix of cuisine and culture; blurring the lines between nightclub and eatery.Catch a glimpse: https://the-brandidentity.com/project/zware-jongens-devise-an-eclectic-sexy-bold-but-elegant-identity-for-italian-restaurant-gigiMore info:Feel free to contact us.
Ongoing project for GIGANT in the Beverage industry for a B2C audience since 2022.Hailing from Adinkerke on the French/Belgian border, Gigant made its debut on the world’s brewing stage this year- with striking design, strategy, branding, and rollout by Zware Jongens.‘It’s Belgian. It’s beer. It’s great.’ A straight-talking slogan taken from the heart of the original concept. As soon as Zware Jongens began the project with client Kanaal One to launch a new beer, their vision was for something timeless, positive, and clean-cut. Little did they know that their conception and development of Gigant would lead to a cleanup at the 2021 World Beer Awards—taking home seven silver medals across categories of ‘Label Design’, ‘New Launch’, and ‘Best Bottle Range’, amongst others. The beers themselves also won taste awards, with Apéro Cult awarded a silver medal, and Yellow Stone receiving gold...Zware Jongens guided the client through the entire process from a draft idea, to a full concept, strategy, and aesthetic approach—including final handover with all the tools needed to kickstart Gigant and lead it to success: “From brand concept to positioning, from name and packaging to all sorts of goodies like signature glassware, apparel, and a jaunty website…Catch a glimpse:https://the-brandidentity.com/project/zware-zongens-elegant-identity-for-gigant-allows-the-belgian-brewerys-beer-to-speak-for-itself More info:Feel free to contact us.
Ongoing project for Hons in the Clothing & Accessories industry for a B2C audience since 2022.Light, bright, dynamic, and serene: Our concept & design for independent optician Optiek Hons proves that there is still unexplored terrain in the field.Through beautiful mirror panelling, clever grid-design, select materialisation, and a heightened consideration for how to enhance the experience of visiting the optician – the result presents an all-new vision for retail in the optical field.We envisioned a new experience for going to the optician, creating a sanctuary for the clients. Revealing many unexplored potentials of the field’s relation to space and its use along the way, the new Optiek Hons store contemplates the questions of how we see ourselves, and how others see us.Accompanying the physical space is a new brand identity, reflecting this same duality of ‘to see and be seen’ by utilizing multiple perspectives in photography and introducing a fresh typeface that takes inspiration from eye tests. With grown-up colours that mix utility and zeitgeist, the overall effect is a bright and enticing new look for Optiek Hons.Cath a glimpse: https://www.we-heart.com/2021/06/01/optiek-hons-dilsen-stokkem-zware-jongens/ More info: feel free to contact us.
Ongoing project for V160 in the Sports industry for a B2B audience since 2022.Our client provides the highest standard in veterinary care, founded on the highest level of attention and diagnostics. Their premium client roster includes multiple Grand Prix and Gold medal winners around the world.We wanted to make the seldom recognised part of our client's role more recognizable, as it plays an important role and has an enormous impact on the life & success of a horse and its team.Catch a glimpse: https://worldbranddesign.com/zware-jongens-brands-world-stage-sport-horse-veterinarians/ More info: Feel free to contact us.
Ongoing project for Van Dijck in the Pharmaceuticals & Biotech industry for a B2C audience since 2022.We revamped the classic chemist experience – with its cold atmosphere and distance between the pharmacist and guest. Every element from the signage, atmosphere, customer service and of course the product range, is intended to facilitate healing in the guest as soon as they encounter the space.It is designed to make people feel positive about spending time in it.Catch a glimpse: https://www.dezeen.com/2017/01/17/zware-jongens-design-open-plan-welcoming-belgium-pharmacy-interiors-medical/ More info: Feel free to contact us.
Project made for Chinese Box Club in the Restaurants industry for a B2C audience.With bright punches of colour, light and wording, this branding and design project gives takeaway food in the Deliveroo era a unique sense of experience and authenticity; a triumph in reimagining and bringing new life to an age-old concept.Catch a glimpse:https://www.we-heart.com/2019/10/01/chinese-box-club-weert-zware-jongens/ More info: Feel free to contact us.
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