The Design Laboratory (+ 7 reviews) | Sortlist
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The Design Laboratory

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Greater London, United Kingdom
We tell your stories through design
We are a cross-disciplinary design studio based in London offering a range of services including brand, strategy, graphic design, web design, web build, UX/UI, packaging and product/industrial design. We partner with visionary leaders to create brands, products, services and experiences that engage people and deliver results. We also work with founders and investors in innovative startups to help them realise their potential and turn their vision into reality. Creating a narrative that feeds our creative direction is at the core of our agile, design driven methodology. Curiosity, collaboration and a user-centred approach are at the heart of what we do. Our strength relies on our cross-disciplinary approach to client briefs.
8 people in their team
Speaks English, French, Italian
13 projects in their portfolio
2 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2022
Founded in 2017
Open website

Services

7 services offered by The Design Laboratory

Service name
Experience level

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    Branding & Positioning
    Skills in Branding & Positioning (49)
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  • Description

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    Skills in Website Creation (26)
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  • Description
    Graphic Design
    Skills in Graphic Design (46)
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  • Description

    No description provided for this service.

    Skills in Graphic Identity (35)
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  • Description

    No description provided for this service.

    Skills in Packaging (7)
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  • Description
    Ergonomy (UX/UI)
    Skills in Ergonomy (UX/UI) (5)
    WireframingMiroFramerFigmaDesign Sprints
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  • Description

    No description provided for this service.

    Works in Motion Design (2)
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Team

8 members in The Design Laboratory's team

The Design Laboratory cover
StoryWe take pride in connecting leaders of industry with the most radical design thinking around. Our team is a cross and multi disciplined group of talented graphic, digital, fashion, product designers, project managers and strategists whose creations challenge the norm.
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Awards

The Design Laboratory was awarded 0 times


Reviews

7 reviews for The Design Laboratory

5/5
(7 reviews)
LA
Lior ArussyFounder at Otentu
ServiceBranding & Positioning
SectorArt & Handcraft
5/5

The project included several steps: - Alignment and expectations setting -Data sharing - Conceptualization of new ideas - Development of final brand platform with focus on digital assets - Development of non digital brand assets including print items - Development of social platform templates RESULTS & FEEDBACK Can you share any outcomes from the project that demonstrate progress or success? We have received complete and detailed brand platform that guides all the future development and marketing efforts. Design Lab were always delivering beyond expectations with extra examples and applications to help us visualize the end state and give us some extra items to work with. They were passionate about the project and were personally connected and it shows in the final deliverables. Describe their project management style, including communication tools and timeliness. Project management was organized and on time. they kept us to deadlines and made sure we receive all the revisions within hours sometimes to make sure we keep on track. What did you find most impressive or unique about this company? They are professional and cool designers. But their personal connection to the project and their belief in it was shining difference. It was clear that they loved working on our project. Are there any areas for improvement or something they could have done differently? No


ServiceBranding & Positioning
SectorArt & Handcraft

CS
Camilla SwanAssistant to the CEO at Cycle.eco
ServiceGraphic Design
SectorTransportation
Team11 - 50
5/5

We started the business four years ago and were known as GetHenry. When we started, the company was different from what we do now. Initially, we rented out fleets of e-scooters to hotels for the guests to use. When the pandemic started, we had to shift our ideas completely; all the hotels suddenly closed overnight because people weren’t traveling anywhere. However, we noticed that e-commerce and online deliveries were booming because everyone was at home, ordering things. Also, people who were out of work started to ride as couriers to get some short-term jobs. We decided to shift our business to renting out e-bikes for couriers and companies. The name GetHenry didn’t match anymore, so we decided to change our name, logo, and colours completely. The mission and vision also had to develop along the way because we wanted a brand that could strongly convey what we did and why. We came across The Design Laboratory and decided to work with them to take over all the design aspects of our rebranding. They guided us from the beginning and helped with the entire brand effort, including wireframes, digital guidelines, brand guidelines, and everything that involved the brand’s design. We had a kick-off workshop; it was around three hours and involved different people. We gave them the background of our company, what we did, how we did it, and our values. They knew what information they needed from us to start working, so they asked many tailored questions. They went into it granularly to get the best understanding possible. Then, they took that away and created a brand concept that showcased how they wanted to portray our brand. Afterward, they provided us with two different options. They were initially mock-ups, but after we chose one, they went into further detail to develop it with the proper fonts, colors, brand personality, and tone of voice. They also created the brand guidelines so we could move forward quickly and know how to use the branding. We already had the GetHenry website; they took the guidelines for the new branding and wholly redesigned it by themselves. Additionally, The Design Laboratory did a presentation template that we could use internally. What is the team composition? We had three main contact points: the co-founder and CEO, the operations manager, and a graphic designer. How did you come to work with The Design Laboratory? They were brought on board before I started, but I’m sure they were a contact of one of our investors. They’d worked with them previously on another company. We had a conversation with The Design Laboratory, and they seemed confident in what we wanted to do, so we decided to go with them. We couldn’t do the rebranding in-house, and they seemed like good partners. How much have you invested in them? We spent £32,000 (approximately $37,000 USD). What is the status of this engagement? We worked with them from February–July 2022. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? We went live a month ago, so it’s been a short time to tell if there’s been an increase in traffic. We’re also trying to get all the stuff done in the background in Google to ensure we’re ranking high enough in the search results. Nonetheless, we had a lot of press attention from the rebrand, which led to an increased number of leads of customers interested in working with us. Moreover, our website improved compared to the last one in terms of the user journey and displayed information. All of that was down to the work of The Design Laboratory. They were very professional. Their people had a lot of experience in design and branding in general. We were really happy with the result and had a lot of good feedback about the brand and how it looked. We’d definitely recommend them to other companies because they delivered excellent results. How did The Design Laboratory perform from a project management standpoint? They were great with communication, and everything was good. We usually communicated through email and Zoom. What did you find most impressive about them? Their creativity and professionalism were outstanding. The brand they created was complete and exciting from a creative standpoint. We were really pleased with it. Do you have any advice for potential customers? They’re an excellent partner. As long as the communication channels stay open, anyone will be happy with the results they deliver.


ServiceGraphic Design
SectorTransportation
Team11 - 50

SS
Sathya SmithFounder at Piper
ServiceWebsite Creation
SectorOthers
Team1 - 10
5/5

What was the scope of their involvement? The Design Laboratory helped with our brand identity; I started the company about a year ago, and we didn’t have a logo or any visual identity. They worked with me to figure out what our logo should be and what our brand identity should be. They also designed and developed our website using Figma and Webflow for the customer side — they interviewed potential customers to understand the market, the sector, and the product's user. RESULTS & FEEDBACK What evidence can you share that demonstrates the impact of the engagement? They created a unique and strong brand identity for us and an effective website. How did The Design Laboratory perform from a project management standpoint? Project management is great; they set a timeline and budget before starting work and keep us informed at every stage. Also, they deliver everything on time — if there are delays, it's only because we change requirements. Regarding communication, we use Slack, email, phone calls, Zoom, and Google Meet. What did you find most impressive about them? They know how to give us attention as a startup and take good care of us. Are there any areas they could improve? I don't think there's anything they can improve on. Do you have any advice for potential customers? Have them research what you like and allow them flexibility and freedom to develop ideas.


ServiceWebsite Creation
SectorOthers
Team1 - 10

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Contact

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  • Headquarter5 Tileyard Rd, London N7 9AH, UK