STRAREX - Strategic Marketing Agency Antwerp, Belgium

Project made for Vonken in the Household Products industry for a B2B / B2C audience in 2025.Vonken, founded by a duo who share a passion for adventure, fire and coziness, is specialized in wood fired ovens. After many studied prototypes, endless experimenting and cooking sessions all over Belgium, Vonken was born.

Project made for SMT in the Construction industry for a B2B audience in 2021.SMT is a large-scale, global player bringing one-stop shop, one solution to every contractor and business. As a major supplier for Volvo construction equipment products, ranging from wheeled loaders, articulated haulers, hydraulic excavators, utility equipment and road equipment, SMT is the market leader for construction equipment and excellent service in their field.

Project made for La Belle Maison in the Home Services industry for a B2C audience in 2021.La Belle Maison (LBM) is Antwerp’s high-quality cleaning service. With more than 800 household helpers and 5000+ client base, LBM grew successfully under the avid entrepreneur, Geert Vissers, the founder of La Belle Maison who believes in truly making cleaning service, a trusted business: "There is no such thing as a manual for diversity, a personal approach in a professional work environment is my philosophy. An individual approach at every level of the company is necessary, so I get to know every newly hired household help and I also notice their appreciation for it. Every employee deserves to be perfected in his/her job". As ‘One Big Family’, LBM operates in the heart of Antwerp with efficient operations both internally and externally. With highly specialized professionals providing training to the staff, they keep their household help innovative and efficient.

Project made for DCAFAM in the Automotive industry for a B2C audience in 2021.“Racing to Performance.” by DCAFAM. Founded in 1978 in France, AFAM has grown immensely in the past 40+ years, taking the motorcycle sport to a whole new level. Prior to their victorious runs, AFAM merged with Dynachains in 2003, forming a new company DC AFAM, focusing on motorcycle parts and accessories. Today, DC AFAM specializes in both “road and terrain” and racing track area, winning 90 world championships in the motorcycle sport industry.

Project made for Cupple in the Food industry for a B2C audience in 2021.CUPPLE is the ice cream parlor in your home. With the vision to provide accessibility of fresh home-made style ice cream, CUPPLE is the new tech machine aiming to change the way you eat ice cream from the comfort of your home. While there are large industrial / B2B-focussed ice cream makers, very little exists on a convenient ice cream machine fit for everyone’s kitchen countertop, that’s no hassle and easy to make. CUPPLE comes with cups filled with ingredients, all ready for that fresh, premium flavor; all you need to do is open, pour into the machine, and it’s ready to go: a fool-proof way to make ice cream. CUPPLE does it all for you. Founded by passionate ice-cream lovers, who grew up with access to freshly churned ice cream, CUPPLE is changing the game of ice cream consumption and opening the world to taste what truly fresh ice cream is like -- smooth, silky, and velvety with flavors so rich you won’t go back to those frozen boxes in the back of your freezer.

Project made for Agora Group in the Retail industry for a B2B audience in 2020.Agora Group is the market leader in Belgium and France as the leading wholesaler in flowers and plants with 5 Cash & Carries in Belgium and 17 in France. With purchasing organisations located in the Netherlands, France and Italy, Agora Group specifically caters to professional florists and nurseries. Agora Group offers “everything under one roof”: daily supplies of fresh flowers and greenery, a wide range of indoor and outdoor plants and everything else, from basic necessities to the latest trends in decoration. Flexible opening hours, regular promotions, product information, practical ideas and open days.