Sidewalk Branding Co.

East Providence, United States

RI based SEO, internet marketing & advertising firm - learner & practitioner of all things SEO & PPC since 1997. Available for project, contract, retainer, white label, consulting, and presentation/lecturing. AFFILIATIONS : A Partner Agency to BrightLocal, Google, SEMrush, Squarespace Circle, and Wix ACHIEVEMENTS : Top-5 Startup Business in New England -Mass High Tech • Top Tech Entrepreneur -GoLocalProv • Top Web Development Firm -Providence Business News SPEAKER TO : University of Rhode Island (URI) - graduate studies • Rhode Island School of Design (RISD) - CE studies • NE Institute of Technology University (NEIT) – undergraduate & graduate studies • American Marketing Association • Polaris MEP • International Aerial Photographers Association • Sail America • SailTime Franchise • Search Engine Marketing New England • Service Core of Retired Executives (SCORE) • Small Business Administration (SBA) • Trade & Business groups • and many others HIGHER EDU WORK : Rhode Island School of Design - CE-course curriculum creator & instructor; digital marketing & SEO • New England Institute of Technology University - technical & curriculum advisor; bachelor's website design course MEDIA : Columbia University and Johnson & Wales University - small business entrepreneurialism interviews • Search Engine Journal -PUB • Polaris MEP -PUB • Beyond.com -PUB • Forbes -callout • Guy Kawasaki’s Alltop News -syndication • Databox -contributor • Bing, Google, and LinkedIn News -trending articles • MarketingProfs.com -PUB • MOPAR Masters Magazine -PUB • Rhode Island Small Business Journal -PUB • RI Creative Magazine -PUB • SocialMediaToday.com -PUB • WSJ -article highlight • Yahoo Small Business Advisor -syndication • and more... SPECIALTIES : Reseller SEO & PPC, SEO audit reporting, branded reporting, PPC advertising management, local citation management, keyword research, schema, backlink cleaning, META optimization, Google Ads (AdWords), Google My Business, and Bing Ads.

3 people in their team

Speaks English

Works remotely across the globe

Sortlist member since 2018

Founded in 1997

9 awards conferred

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Services

11 services offered by Sidewalk Branding Co.

Description
SEO stands for "search engine optimization," and it is the umbrella term for all the strategies used to get your website on the first page of the SERPs (search engine results pages), and ideally above the area where you have to scroll to see more (called the 'fold,' like a newspaper). This is vital in today's online-centric world because let's get real: no one goes past the first page of the results.

Optimizing all of your digital assets, like your top business listings (citations) from Google and Yelp and maybe 8-10 others (wink-wink), online images and videos, podcasts, blog posts, map and GPS data, and social media activity has a multiplying effect on SEO, and they all play a part in your total online visibility.

Sidewalk Branding is different from other firms because we take this holistic approach to SEO - looking at your total digital footprint - because we know it takes more than a spiffy website to generate leads and sales. This immersive SEO approach distinguishes us from our competition. This, and the fact that your account will only be handled by a person with 23+ years of digital marketing and advertising experience. As in any profession, experience pays dividends.

Typical Digital Marketing & SEO Services Include:
◾ Keyword Research
◾ Competitive Assessment
◾ Technical & On-page Website Optimization (SEO)
◾ Local Business Citation Management
◾ SCHEMA Structured Data Creation
◾ Lead Gen / Conversion Optimization

Your website is central to all online marketing - so it makes sense. As part of our website SEO services, we analyze close to 200 technical and compliance elements of your website’s primary pages. This is done to make sure your site is current with today's standards and best practices to boost your business’s indexability, visibility, and discoverability. Getting your website technically and keyword optimized is the foundation for all digital marketing and advertising.

Indexability
The ability for search engines like Google or Bing to see and add pages of your website to their algorithm as potential matches to search queries on the SERPs. Your position on the SERPs is referred to as your 'ranking.' On average, there are 7-10 results per page on the SERPs.

Visibility
Your actual presence/ranking for a search query on the SERP of a search engine like Google or one of the Microsoft search browsers like AOL, Bing, or Edge.

Discoverability
The ability for people to successfully discover your website for a search query (i.e., You may be discovered on page 4 of Google, but that's not the best visibility since most people don't go past the first page of results)
Skills in SEO (11)
Onpage SEOSEO Analysislocal citationsWebsite OptimizationMeta Tag OptimizationKeyword ResearchTechnical SEOSearch Engine OptimizationLocal SEOSEO+1
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Description
We offer a wide range of paid advertising services to help local businesses get instant visibility in the SERPs, map results, and even on other websites - including your competitors!

We've managed millions in paid advertising budgets, published many articles about it, coached it to advertising agencies, lectured it to university students, and taught it at the university level. We will work with you to create a custom advertising strategy to meet your goals and work within your budget. Unlike many firms, we gladly work with clients with small budgets.

Some of our digital advertising services include:
PPC (pay-per-click) via Google and Bing - Pay a small fee every time your ad is clicked; ads may be displayed in search, maps, and across Google and Microsoft partner sites (AOL, Bing, and Edge)

Retargeting/remarketing - Reconnect with people that have visited your website with targeted ads that 'follow' them around the internet

Geofencing - Show targeted mobile ads to potential customers when they are near your business
Skills in Online Advertising (23)
LinkedIn AdsGoogle AdsTwitter AdsAdWords ManagmentPay per Click Advertising (PPC)Keyword ResearchDigital advertisingBing AdsBing adspay-per-click+13
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Description
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Description
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Skills in Digital Strategy (1)
Online Marketing
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Description
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Description
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Skills in Advertising (3)
LinkedIn AdsTwitter AdvertisingDigital advertising
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Skills in Social Media (3)
Publicité LinkedinFacebook AdvertisingFacebook Ads
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Description
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Skills in Website Creation (2)
SquarespaceSearch Engine Marketing
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Awards