Process AG is a brand development agency who specializes in product based retail and online launches. This includes branding, retail outreach strategies, D2C and Amazon launches, and packaging development with full manufacturing and logistics management to get your products and packages to market.
We maximize profitability for our clients and brands with expertise in business development, manufacturing, and brand design. We have the capabilities to make a significant impact on your brand.
Project made for Victoria's Secret in the Clothing & Accessories industry for a B2C audience.With a brand as closely guarded as Victoria’s Secret, there are not many facilities that can qualify as a production vendor. From producing unique machines, to solving packaging design requests, to hand painting the white edge of papers, our facilities and production managers will stop at nothing to ensure the manufacturing of the packaging is of the utmost grade.
Project made for Honest Co. in the Household Products industry for a B2B / B2C audience.From cost efficient mail order to brick and mortar retail business, a strategy on how to bridge the price gap and meet retailer demands was put in place by Process AG. A solution to repackage and validate the price point of the brand at retail came in a communication strategy involving packaging. Managing touch points from retail buyers and managers to end consumer value were considered in the development of the product mix and packaging for the launch.
Project made for Jaybird in the Consumer Electronics industry for a B2B / B2C audience in 2017.From pioneering the wireless market to leading technology and quality, Jaybird has been the go-to choice for the tech savvy consumer. Brand support and communication management via packaging design and manufacturing has been our role. Our overseas team has integrated in factory audits and factory management. The overseas team was set up to ensure design has been executed at a high enough degree to satisfy the end consumer.
Project made for Adidas in the Sports industry for a B2B / B2C audience.When it comes to one of the worlds largest sportswear companies debuting a new footwear technology the stakes are high. Process was tasked with conception, developing, and manufacturing an influencer packaging experience that would support the product seeding efforts of Adidas’s newest footwear technology, Nemeziz. Through our understanding of current social media trends, we designed a kit focused around the influencer sharing the unboxing experience through the use of “live” and video story features on Instagram, Facebook, YouTube, and Snapchat. Capturing the natural excitement of the influencer as they explored the packaging and debuted the product with their social media audience watching along, created an intimate organic experience and massive product awareness in a matter of minutes.
Project made for GoalZero in the Consumer Electronics industry for a B2B / B2C audience.We know GoalZero as the solar powered category leader for the outdoor industry, but they didn’t start out at the top. We engaged GoalZero at its infancy, a time for re-branding and re-structuring. A Brand Management guideline was written, set in place, and executed by Process AG in direct relationship with it primary retailer, REI. The end result was growth in category, sales, and volumes through a deep rooted partnership program which was curated through the re-branding and re-messaging of the project.
Project made for Nickelodeon in the Entertainment & Events industry for a B2B audience.Nickelodeon needed a special employee gift. Something unique and within budget that would wow their creative team. Customized products for an internal audience were designed to further support and develop their staff. Tools that would be utilized from pencils, paper, and a custom felt binder, to a memory keep sake with the brand’s wealth of details. An ideal project that showcases what Nickelodeon represents for its current audience and future dreamers.