Nicklaus Marketing & PR is built on integrity, out-of-the-box thinking, and a passion for helping our partners thrive. Think of our agency as an extension of your team—we are your greatest brand advocates and take your success seriously. We offer full service from brand development and refresh, digital and social to content and SEO. Our team of experts is one of kind and our work speaks for itself. We look forward to meeting you and helping you achieve your companies goals!
Project made for Tackle & Field Outfitters in the Retail industry for a B2C audience.Tackle and Field Outfitters is a hidden gem in Passaic County, known by locals as the place to go for fishing and hunting advice, boating supplies and a tried-and-true product offering. This loyal community is at the heart of Tackle and Field. It was here that Nicklaus Marketing joined hands with Tackle and Field in an effort to create a larger footprint, while maintaining the values and close-knit feel that has made them a staple in New Jersey for outdoorsmen. This was accomplished through a brand refresh that better reflected the evolution of the business. NMPR created a streamlined online experience for customers to shop online in their e-commerce store and incorporated relevant social media pulses to encourage the online community to share ideas, ask questions, and engage with other outdoorsmen. Gaining traction more and more every day, Tackle and Field Outfitters’ cohesive and on-brand messaging is communicating their values in a way that is constantly expanding their audience and reach.
Project made for Connoisseur Select in the E-commerce industry for a B2C audience.It’s no secret that Hempzilla is known for its pure and potent products. Having established its core foundation as an affordable, good quality product, Hempzilla decided to come out with a brand new line of raw CBD products under the name of “Connoisseur Select.” The products within this product line are all strain-specific, unlike their other products, and are highly concentrated. This luxury product still was brought to the market with the mindset of offering the customer an exceptionally fair price for exceptional quality.Hempzilla worked with Nicklaus Marketing to make a product line that was visibly able to be connected to Hempzilla while still changing the look and feel of the product to reflect it’s high-end qualities. Using dark tones, gold foil, white lettering, clean iconography, and glass jars with the Hempzilla logo burned into the bamboo lids, this product line took on a life of its own and quickly became one of Hempzilla’s best-selling products out of their dozens of SKU’s. The Connoisseur Select brand also has opened new pathways for Hempzilla, as some stores who exclusively wanted the raw flower have taken on more of Hempzilla’s primary product line due to the increase in demand Hempzilla has created in their own stores. In total, Nicklaus Marketing was able to create a sister brand that leverages Hempzilla’s reputation but that also serves as a powerful new opportunity to attract and insight fresh interest in both new and current customers and distributors.
Project made for Complete Pet Treat in the Pets industry for a B2C audience.Building Complete Pet Treat from scratch was a tremendous and exciting undertaking, especially because the product being sold will never be directly used by the purchaser themselves. The pet industry is filled with intense competition, so when Nicklaus Marketing was presented with the opportunity to launch a CBD pet treat, we understood that the branding needed to be heavily focused on consumer trust, education, sentiment, and perceived value.Although CBD as a whole is becoming more trusted as accessibility and awareness increase, many people still do not understand the function of CBD for dogs. Similar to humans, dogs have an endocannabinoid system with receptors throughout their body that react exceptionally well to CBD. Clinical studies have seen fantastic results in both the wellbeing and mental state of canines who ingest CBD, showing that it may reduce anxiety, seizures, and lessen the likelihood of cancer. THC, on the other hand, is fatal to dogs, and because some companies do not successfully remove all THC from their treats and tinctures, there has been increased consumer distrust within the CBD Pet Market. Educating the consumer on the benefits, safety and third-party lab testing of the product was a vital step.Starting with the creation of the name “Complete Pet Treat”, Nicklaus Marketing aimed to establish something that communicated the product’s value and function immediately. The name “Complete Pet Treat” stemmed from the wholesome formulation and “complete” nature of the treats. In conjunction with the name, the slogan “Don’t Compromise, Go Complete!” was imagined. This short phrase would prove to carry powerful meaning for the brand throughout its launch, emphasizing that Complete Pet Treat prioritizes the well-being of pets through its top-quality, well-rounded products that are always tested for quality and purity.The overall look and feel of the packaging design helped develop strong brand recognition through eye-catching, fun visuals. A smiling dog with an orange crown, another with a turquoise mustache – the design incorporated rich tones, infographics, and plenty of iconography alongside the imagery, while still making the product features most prominent.Taking the packaging one step further, Nicklaus Marketing created a deeper level of brand trust and transparency by showcasing that this product has nothing to hide from owners or their pets. For a product free of shady or complicated ingredients, we repeatedly reinforced terms like all-natural, non-psychoactive, made in the USA, THC-free, organically grown, and dairy, gluten, soy, and corn-free across all digital and print content.Complete Pet Treat was a true, full-circle project in which Nicklaus Marketing was able to set a solid foundation for this booming company, helping it stake its claim in the rapidly growing pet CBD industry.
Project made for Kid & Caboodle in the Entertainment & Events industry for a B2C audience.Kid & Caboodle, a woman-owned business, offers a unique experience unlike anything in northern New Jersey. Their facility is not just for kids but also has a parent lounge, cafe, event space, and retail store. Gaining traction for a new business with an unfamiliar combination of offerings presents challenges— especially in regards to reeducation and integration. Nicklaus Marketing began working with Kid & Caboodle from the time that the walls were still bare and implemented an all-encompassing strategy that helped shape this business into a successful, buzzing space from the moment they opened their doors.To create brand cohesion and properly communicate the diverse offerings in a targeted but approachable way, Nicklaus Marketing utilized a wide array of marketing tactics. These methods included customer path consultation, publishing press releases, organic and paid social media marketing, photography, indoor and outdoor signage, online optimization, interacting on community forums, and print marketing. Significant excitement was stirred up prior to the Kid & Caboodle opening due to online teasers— so much so that the soft opening event had a response of nearly one thousand people on Facebook alone.In an incredibly short period of time, Kid & Caboodle is already setting themselves up to become a franchise due to their overwhelming success. They have become known for their modern, clean, interactive, and unique space that kids AND parents love to go to connect. They are also continually recognized as a must-visit for the best gifts, great coffee and healthy snacks, stress-free event hosting, and for being the new local hotspot for families.
Project made for Commit 2 Fit in the Sports industry for a B2B / B2C audience.Specializing in corporate wellness and personal training, Commit2Fit started when a motivated personal trainer saw the gap between what many corporations were trying to achieve through their company culture, but not hitting the target on: fostering health and wellbeing inside the office. Individual wellbeing overflows into every aspect of the business itself, and when done correctly, can result in heightened productivity and better employee relationships. Trying to close this gap, Casey, the founder of Commit2Fit, began offering corporate group classes in addition to her at-home personal training and decided to bring on Nicklaus Marketing to help her successfully achieve her goal. Casey worked with the team at Nicklaus Marketing, training them on-site and showing them the benefits of in-house corporate wellness. This experience made being able to communicate and establish the Commit2Fit brand seamless, as her core value proposition became exceptionally clear: Commit2Fit Empowers. Based on this premise, Nicklaus Marketing established a powerful print and online presence that included everything from business cards, to a website, to social media, to promotional packets and brand messaging. Commit2Fit’s fantastic reputation has helped it grow by word-of-mouth, while the marketing strategy in effect has helped gain traction in territories that weren’t previously able to be reached. Commit2Fit continues to flourish, empowering more and more clients and companies on a daily basis.
Project made for Motown Burgers & Tacos in the Food industry for a B2C audience.If you know the dining scene in Morristown, you know of End of Elm — the modern dining experience that always offers fresh ingredients prepared to a culinary level of excellence that leaves you craving each hand-crafted dish. When the End of Elm team came to Nicklaus Marketing looking to expand their services due to the COVID-19 pandemic, we were instantly on board. The MoTown brand was designed in an effort to offer patrons the same unique experience that they would have in the restaurant, in the comfort of their home. Whether enjoying a romantic dinner or fulfilling a craving from the couch, End of Elm wanted to reach a new clientele in a way that was convenient, efficient, and nothing short of exceptional.To spread the word and generate compelling brand awareness, Nicklaus Marketing started from the ground up, tackling brand identity, brand strategy, brand exposure, brand efficacy, and web design. This strategy started with a viral teaser campaign, which involved the Nicklaus Marketing team handing out palm cards that displayed an intriguing riddle and landing page URL for collecting email information from curious locals. This provided us with an extensive list of interested individuals to reach out to on launch day, generated a CRM database and helped build a lineup of potential brand influencers.Our goal was always to play up authenticity and exceptional ingredients, while still giving the MoTown brand its own voice apart from End of Elm. So when it came to brand identity, we kept the tone both distinct and lighthearted, and continually placed an emphasis on the gap in Morristown’s freshly prepared, late-night takeout and delivery scene. Such messaging helped MoTown sell itself to a hungry Morristown audience.Once MoTown was well-defined, the rest of the marketing plan came into effect to drive brand awareness and the virality of the concept home. The website design incorporated bright, unique color schemes and brand stories that sizzled to life. Social profiles featured fun, engaging content that fueled organic growth and engagement in a short period of time. Visuals included video and static content to add texture to the social pages and give life to the face of the brand, all of which coincided with the digital strategies and local press releases.MoTown became a revolutionary concept for Morristown at a time when business closures left many people feeling at a loss. By successfully delivering on their promise to offer unique, untapped takeout and delivery options while everyone was stuck at home, the MoTown brand helped reshape the Morristown dining scene.Experience the MoTown difference for yourself at motowntacos.com and motownburgers.com!