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Project made for Nutrex Hawaii in the E-commerce industry for a B2C audience.When the Nutrex Hawaii team approached L7 Creative, they were looking to take their eCommerce sales to new heights. This client was already a contender in the health and wellness space but had birthed two separate product lines, each possessing their own target demographics and in turn, uniquely separate marketing strategies.The L7 Creative team designed strong creative tailored to each products unique positioning in the market, implemented incredibly strong organic and paid social media strategies, launched an influencer program to optimize user-generated content (content that vitamin and supplement companies rely heavily on in order to gain consumer trust), optimized their Paid Search strategies and more.The results? Increased sales, complete social channel rebranding, strategic social media content pillars, boosted user-generated content and organic user tags, and skyrocketed impressions, followers, and engagement across social channels month over month.
Project made for Kannabooch in the Beverage industry for a B2C audience.A new CBD-infused kombucha brand was geared to launch but they needed assistance creating their brand identity, labels, packaging, website, and promotion strategies. With a name that is as fun to say as “Kannabooch”, a playful identity was a natural design strategy.We created a brand identity and label that took a cheeky approach with a bold contemporary color palette anchored in a fun, SoCal vibe. Next, we came up with a launch strategy that included a social teaser, email campaigns, and an eCommerce website. Combining the anti-inflammatory power of CBD with the probiotic power of Kombucha into one great-tasting drink, Kannabooch has taken the supplement drink category by storm. Our brand design and new eCommerce website articulates their positioning to perfection.
Project made for E3 Housing Solutions in the Education industry for a B2B / B2C audience.L7 Creative guided E3 Housing Solutions in creating a subscription-based training and supportive services model for the HUD housing industry. First, E3 Housing Solutions would need to position their for-profit brand as the leader in 360° Compliance Training™ for those who own or operate HUD housing. Next, they needed an intuitive application to enhance operational efficiency and replace the logistical challenges of their in-person training.L7 Creative accomplished both of those critical tasks by designing an immersive digital experience that has since been emulated across the industry. The L7 Brand Blueprint™ and L7 Marketing Machine™ helped us develop their brand positioning, define target demographics and craft a comprehensive marketing plan to solidify their business model. By combining eCommerce and eLearning, we designed an innovative subscription-based learning portal that encouraged users to easily enroll in courses, monthly webinars, annual subscriptions, and receive certificates of completion.
Project made for Eisenhower Health in the Hospitals & Healthcare industry for a B2C audience.With the growing demand for qualified nurses, Eisenhower Health’s goal was to evolve their recruitment strategies from those being used by other healthcare systems. To add to the challenge, local hospitals were competing for the top nursing prospects more than ever. L7 Creative recognized the need to go with a national campaign and leverage Eisenhower’s unique position as the top healthcare employer in the idyllic area of Coachella Valley, CA. L7 Creative created a customized website that delivered thought-leadership content, SEO-rich editorial, an eye-catching and inviting “#LiveWorkPlayProsper” campaign, digital strategy, media planning, and employer branding. We deployed digital marketing strategies to produce consistent, quality job candidates. We leveraged real-time data to refine, optimize, and improve Eisenhower’s candidate resume generation performance. L7 Creative is incredibly proud of Eisenhower Health for achieving two gold awards in website design from both the Healthcare Advertising Awards and the Aster Awards. ⭐
Project made for Triaj in the Hospitals & Healthcare industry for a B2B / B2C audience.An innovative health tech app, Triaj was set to hit the App Store and the client needed help to generate app adoption, find beta testers and build brand awareness prior to the official launch. L7 Creative launched an aggressive multi-channel marketing plan with a carefully concocted mix of paid social ads, organic social media brand-building strategies, PR, email drip campaigns, PPC and content marketing.Being a startup, it was also of critical importance that Triaj attract new sources of funding from organizations and individuals who shared the same passion for their mission. To garner new investors, we opted for a more personalized approach. Using the founder as the “sender” of the message, we leveraged email marketing and LinkedIn direct messaging, and other important pieces like a redesign investor pitch deck.We continue to partner with the Triaj team and have successfully maintained our momentum in positioning them as THE best-in-class solution for real-time evidence-based patient care.