Innate Motion

Paris, France

We are business humanizers specialized in Purposeful Brand Positioning and Content Strategy. For us, positioning starts from understanding the people we serve and the ecosystem in which we operate. We exist since 2006 and a proud accredited member of the B Corp community since 2015, a network of companies using business as a force for good. Our motto is to apply more human logic to business, in a world that applies too much business logic to humans. We do not take positioning and content as a task or job to be done. We design empathic journeys to allow broad teams (including partner agencies) to embrace and bring to life people-centered growth. Doing so, we transform the way they think, innovate and operate in substance creating a long-term competitive edge. What allows us to link business and people for purposeful positioning and content are: Our clients are very diverse. From big corporations like Unilever, Danone, Samsung, Sanofi, Renault to smaller players like Ben and Jerry’s, Tom's, Materialise, Livekindly to NGO's and institutions like UNCDF and Fairtrade. Some things we are proud of: We are a highly diverse team of 45 people, with no bricks (no office), no borders (working remotely from more than 25 different countries), no bosses (100% owned by the team). Through our local research partners who help us on the logistic side of what we do, we have done 2000+ positioning and research projects in more than 75+ countries. As a B Corp member, we consider the impact of our decisions on our workers, customers, suppliers, community, and the environment, and we use business to build a sustainable future for all. For Innate Motion, this also means fuelling the regenerative business movement for people as people, and crafting brand that stand up for a better world. We buy locally and respect people and their privacy. We are pioneers of remote working since our creation, and offset the environmental impact of all travel, offsetting 634.56 tons of CO2 equivalents in 2018. Our advice when it comes to purposeful brand positioning: do not outsource the work but find an agile partner who be your fellow traveler.

45 people in their team

Speaks Afrikaans, Chinese, Dutch, English, French... See more

10 projects in their portfolio

Works remotely across the globe

Sortlist member since 2020

Founded in 2006

5/5

(4 reviews)

Services

10 services offered by Innate Motion

Description
Our positioning journeys guide the team to co-create purposeful brands. We start from more existential questions to craft brand icons that have relevance beyond their category.
It is a highly participative and memorable experience for the team. After scoping our potential human spaces for greater relevance, the team immerses people's lives to develop empathy. We then craft a positioning articulated around people we want to serve, a tension to tap into, a cultural brand point of view that creates an aspiration, a product/service vision that brings the brand point of view to life, and a solution within the category.
On this journey, we use digital proprietary tools that enable broad teams to work remotely.
Skills in Branding & Positioning (10)
cultural researchInternational Brandingbrand archetypespeople immersionsproduct market fitBrand PositioningSegmentationpurposeinternational brandingmovement brands
Works in Branding & Positioning (10)
Reviews in Branding & Positioning (2)
Nicolas Lambert
MARIANA SANTOS RODRIGUES
Clients in Branding & Positioning (10)
Ben & Jerry’sFood | international
Beauty RevolutionEntertainment & Events | national
ZewaHousehold Products |
MaterialiseSoftware & Computer Services |
Learn more about Branding & Positioning
Description
We develop clear execution guidelines to bring the brand positioning to life.
We work with archetypes thinking to strategize action. We invite activists in co-creative workshops to imagine how we can stage our brand and engage a broader group of people behind our purpose. We use qualitative research and social listening (Brand Watch) to identity cultural movements to tap into, support and weave. We move teams from looking at brand puporse as a narrow platform for communicating to a broader space for impact and relationship building with consumers/users, communities, institutions, partners, retailers.
Skills in Content Strategy (3)
Social Listeningcultural relevanceonline community research
Works in Content Strategy (9)
Clients in Content Strategy (9)
Ben & Jerry’sFood | international
Beauty RevolutionEntertainment & Events | national
ZewaHousehold Products |
MaterialiseSoftware & Computer Services |
Learn more about Content Strategy
Description
We approach innovation by bringing our own set of skills and expertise while also unlocking the power of the collective. We co-create with consumers, experts and a diverse blend of our client team to conceptualize humanized product and services innovations with practical applications.
Skills in Innovation (5)
Humanized productsConceptsHumanized servicesStrategyCo-creation
Works in Innovation (2)
Clients in Innovation (2)
Beauty RevolutionEntertainment & Events | national
MaterialiseSoftware & Computer Services |
Learn more about Innovation
Description
We excel in brand advertising, delivering purposeful narratives that are touching people in the heart.
Skills in Advertising (1)
Brand Advertising
Work in Advertising (1)
Client in Advertising (1)
Beauty RevolutionEntertainment & Events | national
Learn more about Advertising
Description
No description provided for this service.
Skills in Digital Strategy (1)
Strategy
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Event (1)
Corporate Event Management
Work in Event (1)
Client in Event (1)
Beauty RevolutionEntertainment & Events | national
Learn more about Event
Description
No description provided for this service.
Skills in Social Media (1)
Social Media Listening
Learn more about Social Media
Description
No description provided for this service.
Learn more about Marketing
Description
No description provided for this service.
Learn more about Print
Description
No description provided for this service.
Work in Market Research (1)
Client in Market Research (1)
Ben & Jerry’sFood | international
Learn more about Market Research

Team

45 members in Innate Motion's team

Reviews

4 reviews for Innate Motion

5/5

(4 reviews)

MARIANA SANTOS RODRIGUES Brand Director at Whirlpool

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?InnateMotion helped us humanizing our target and land in a meaningful purpose for our brand

What did you enjoy the most during your collaboration?The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.

MARIANA SANTOS RODRIGUES recommends this agency

ServiceBranding & Positioning

SectorHousehold Products

Anouk LagaeCEO Accent (and former President Core Europe Duvel Moortgat) at Duvel Moortgat

5/5

If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen.

Nicolas LambertCEO at Fairtrade Belgium

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity.

What did you enjoy the most during your collaboration?Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.

Nicolas Lambert recommends this agency

ServiceBranding & Positioning

SectorNon-profit

Team11 - 50

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Contact

Contact details of Innate Motion

Details

http://innatemotion.com

HeadquarterParis, France
Brussels, Belgium
Madrid, Spain
Frankfurt, Germany
Singapore
Atlanta, GA, USA