Branding & Positioning
Everyone uses the word “branding,” but what does it actually mean? A brand is a perception. It is a feeling that surrounds every company, product or service. A brand creates an expectation that is reinforced when that expectation is fulfilled. Branding was originally adopted to differentiate one person's cattle from another's by means of a symbol permanently marked on the animal's hide. Today, your brand is how you communicate your company's story to the world. Your brand tells your customers who you are. What your mission is. Your history. Your advantages. And most importantly, what value you provide to them. Dallas Riffle Media will help your company craft an effective branding strategy that will succinctly convey your competitive advantage and communicate what value you provide to your customers. Let us be your branding agency.