About Dallas Riffle Media
Branding? Check. Responsive web design? Check. Broadcast-ready video? Check. World-class content development and more? We've got you covered. Dallas Riffle Media is a full-service agency producing world-class work, right here in Cleveland, Ohio.
The story is the backbone of any brand, and we create and tell great stories.
The best stories involve risk, going against the grain, an out-of-place situation or character, or an unexpected twist. Think about that. Are your best stories about the mundane trip to the grocery store where you decided between the low-sodium crackers and the regular ones, or the time you traveled across the country with only $20 in your pocket and a head full of dreams? Great stories involve being bold and a bit of risk.
Our story is that we were born to do this. Our world centers around what we're great at: learning your business, its market and opportunities, and then creating your brand story that brings your vision to life and communicates your expertise and enthusiasm for your business and its customers.
Great ideas aren’t limited to fancy-shmancy agencies with offices in skyscrapers and guys and gals in Armani suits. Is bigger always better? Nope. It is only bigger. We’re the underdog. The Little Engine that Could. The team that competes on talent and great brand and marketing storytelling, not a fancy building, prestigious addresses or glittery awards.
Give us a chance. Our team will add value to your team.
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Branding & Positioning
- Everyone uses the word “branding,” but what does it actually mean? A brand is a perception. It is a feeling that surrounds every company, product or service. A brand creates an expectation that is reinforced when that expectation is fulfilled. Branding was originally adopted to differentiate one person's cattle from another's by means of a symbol permanently marked on the animal's hide. Today, your brand is how you communicate your company's story to the world. Your brand tells your customers who you are. What your mission is. Your history. Your advantages. And most importantly, what value you provide to them. Dallas Riffle Media will help your company craft an effective branding strategy that will succinctly convey your competitive advantage and communicate what value you provide to your customers. Let us be your branding agency.
- Your website sucks. That’s something you never want to hear, but chances are, some of your customers are thinking it. Maybe your site isn’t mobile-optimized. Or they have to wade through lots of junk before finding what they need. Or maybe it’s filled with really bad stock photography of bland, folded-armed office-monkeys just standing there, doing nothing. Whatever your site is like now, we can make it better. Meet the most productive member of your team: Your website! Your brand's website works for you 24 / 7. It never asks for a day off. Never calls in sick. Never has to leave early for its kid’s soccer game. Your website is selling for you every hour of the day. It should always: Be the hub for all information about your company Tell the story of your brand and communicate your core message to your prospects Be an easy-to-use reflection of the value you provide customers Easily found through online search Your customers and prospects are finding you online, and making judgments about you based on your website. You need to pay attention to what they are going to see when they find you. If they do not like what they see, they are going to go elsewhere. Fully Customized for You (No Cookie-Cutter Sites Allowed) Our websites are developed from the ground up to represent your brand. We use a combination of HTML5, CSS3 and other fancy coding languages to create a website that will not only create a bold new presence for your company but will help your customers better find you on search engines. Beautiful custom images, relevant copy, and a clean, modern layout will ensure that you look better than your competition. Mobile Friendly. User Friendly. Google Friendly. The websites we develop are fully responsive and display perfectly on smartphones and tablets. And your website will be fully SEO optimized with expertly written copy that will help you hit your target audience and raise your search ranking. When DRM develops a website for your company, you can expect the following: -Responsive, Mobile-Friendly Design -Expertly written, relevant copy -A completely custom layout designed from the ground up -Custom graphics created to support your brand. -Full integration with Google Analytics -Ecommerce and blogging support. -Optimization of core business listing directories to help build trusted backlinks
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Check the latest works made for our clients
Melt Bar and Grilled WebsiteFebruary 2018
Melt Bar and Grilled Website
Melt Bar and Grilled has been a staple of the Cleveland culinary scene for over ten years. Due to their growth over the past several years, Melt wanted to help standardize their brand for future expansion. A big part of this was to create a new website that was both user-friendly and helped to capture the overall look and feel of the restaurant. Since Melt is known for its iconic decor, DRM used elements from the restaurant’s interior to create a dynamic design that gives you the impression that you’re walking into an actual Melt location. The template was built completely from the ground up to fit the Melt brand. The website also added a dynamic menu page that showed DRM produced videos about each individual menu item. Along with an improved interface, the website was also designed to be fully mobile-friendly so it can be used on any device.
Wheeler-Rex Company VideoFebruary 2018
Wheeler-Rex Company Video
To go along with their new website, DRM created a new corporate video for tool manufacturer, Wheeler-Rex. This video acted as an overview of the company’s 60 year history and shows why their customers trust Wheeler-Rex tools over their competitors.
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