Established in 2008, iPinYou has set its sights to be China’s leading platform in marketing strategies through its cutting-edge big data and artificial intelligence technologies.
By having one of the best big data analysis and machine learning teams in China, iPinYou is a pioneer in the ad tech industry especially in the field of big data study. The company’s real-time bidding platform meets international standards and offers the most technologically advanced solutions in audience profiling. Through strategic collaborations with third-party measurement vendors, iPinYou has built up data resources that put its demand side platform (DSP) at an advantageous position in China’s fast-moving internet space. The company has also been working with more clients and brand marketers from Asia, Europe, and North America, offering them a one-stop solution for intelligent marketing and marketing strategy.
In 2011, iPinYou was the first in the Chinese market to launch its DSP real-time bidding system. Moving ahead to 2012, iPinYou released the first audience profiling system in China for digital marketing (DAAT) which got patented later, making it the first in the industry to use tagging in audience profile analysis. In 2016, iPinYou launched its fully transparent trading platform - Optimus Prime, that guarantees brand safety and transparency in ad serving. Currently, iPinYou is able to integrate online and offline data support mobile, video, PC, OTT in cross-screen strategy and management. Marketing intelligence can be applied to multiple industries, while the daily amount of data that the company processes reaches the level of petabytes, churning out 400,000 smart strategies in every second. It is undeniably one of the leading big data and AI platforms in China.
The current market share of iPinYou in China’s programmatic ad market stands at 59.8 percent. Until December 2016, iPinYou’s clients in ad tech numbering more than 1,800 include brands from various sectors such as ecommerce, retail, auto, IT, finance, travel, real estate and games. Among them were big brands such as Unilever, General Motors, Ctrip, Air China, Sunning while more than 300 of Fortune 500 companies were involved in collaborations with iPinYou. The company also helped around 10 of its clients to build data management platform (DMP), streamlining AI-powered marketing data management. The company has been acknowledged by Google, Alibaba, Tencent and Baidu as the best partner in programmatic marketing, while it has also received prizes at the Chinese International Advertising Festival, Great Wall Awards, ROI Festival, among other industry recognitions received.
iPinYou is on a mission to streamline marketing strategies and platforms usage through AI and big data to help brand marketers maximize their ROI.
