About Veracity—Giving the Power Back to Clients. Why should we do all the work and take all the glory? The thrill of landing a press story. The creativity in executing a rebrand. The comradery of running social media. Everyone should get to experience this fun, energizing work. Veracity helps make this happen by meeting you where you are: Coaching Program: community-based training on the basics Empowerment Program : workshops and tailored marketing plan Full Access: special occurrences Projects: can help fill in the gaps that occurrences like maternity leave, special events or a new product can bring. We put the power back in your hands by offering training through our online marketing school and community, or by customizing roadmaps so that you’re able to execute your own marketing. For those that want us around more often, we also serve as a full-service marketing agency.
At Veracity, public relations means going beyond traditional media outlets to get our clients and their products in front of the public. We combine earned media strategy — meant to gain press coverage in print, broadcast and online — with content creation that is directed to the general public. In today’s society regular people have the ability to influence other people’s opinions and buying habits. This puts the public back in public relations.
After gaining your input and drafting a plan incorporating target audiences, metrics and goals, our social media services typically include writing daily social media posts for at least one platform (Facebook, Twitter, LinkedIn, etc.). Strategies for building audiences and increasing engagement, such as promoted or sponsored posts, will be detailed in the plan and executed by Veracity.