SYNERGY Consulting

Stamford, United States

SYNERGY initiated the operations by helping midsized companies and startups in building, launching, and branding its products into the existing and emerging markets using modern technology and industry-specific marketing strategies. This was all a result of our personal struggles to get one of our internal products off the ground. We saw all the issues associated with outsourcing, poor discipline, bad communication and documentation, and not having a trustworthy team. And, as a result, starting up was a painstaking process. Eventually, we created a solid team and defined a set of processes that became our “secret” to success. After realizing the challenges that our company had to get through, our goal became focused on helping other startups build and grow. Our company in the last 36 months alone has helped build 20+ companies with 100 plus digital products. In today’s world, most startups waste 50 percent of their resources within the first year and we wanted to bring an end to that. We have helped over 20 companies in the past 4 years, and are planning on helping many more glide by the initial challenges and hardships that we had to endure.

12 people in their team

Speaks English

7 projects in their portfolio

Works remotely across the globe

Sortlist member since 2020

Founded in 2009

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Services

11 services offered by SYNERGY Consulting

Description
PHASE OF APP DEVELOPMENT

1. DEFINING BUSINESS RULES
In this first phase you’ll explain the overall concept behind the app, the problem you are addressing, and the solution the app will provide. In order for us to get a clear understanding of your vision, it’s critical that you be as specific as possible. This will make the job of our design, coding, and engineering team much easier. Using Uber as an example, their business model required two apps; one with certain features just for the rider, and another with different features just for the driver. This process was determined in the first phase.

2. DESIGNING
The next phase is to design the layout and graphics of the application. This is a very important step in the process because it’s crucial that you have an appealing design for your product. If you have a specific vision in mind for your app, you can gather and organize examples you would like us to customize. Showing our team visual examples of ideas you like allows us to go towards one common direction before we start with prototyping.

3. PROTOTYPING/CREATING A FLOW
Since the foundation of the app has now been created, you are now able to play around with the general layout and to discuss any adjustments you’d like to make to it. This early sample of your product can test the design, flow, and overall usability of the app that you’re trying to produce to make sure it’s something you’re happy with.

4. CODING & TESTING
After evaluating your designs together with building the prototype, we will create 3 versions of your app on a milestone basis in order to perfect it:

Alpha Version: This is the very first version of your app, it contains only a few key features to demonstrate how the app is going to work.

Using Uber as an example; this version would include sending out a request and then tracking the car.

Beta Version: This is a more advanced version that can be tested by other users outside of the developing company.

Using Uber as an example; this phase would incorporate the account activation process for the rider, linking to payment option, and the driver receiving payment after completion of the ride.

Final Version: This is the final version of the app. By testing the full app you have created, it will avoid launching an app with bugs and help improve the software. One thing that should be kept in mind throughout this entire process is to use a team that is able to configure servers and keep everything secure. This is important because the last thing you want is to have private information such as credit card numbers and contact information of your customers hacked or compromised.

Using Uber as an example; this final version would incorporate key elements learned from getting feedback from test beta users. Such features like rate and review the driver, help and support section within the app, and quick cancellation option are all later additions added right before final launch.

5. LAUNCH & GOING LIVE
The fifth and final step of launching your application, is the most exciting step. The most secure and standard host is Amazon Web Services, which we suggest hosting your application on. It also helps to have a marketing strategy in order to get the word out about your app. Running this marketing plan by seasoned experts from the SYNERGY team can really help you solidify what is realistic in the market today using more than 15 years experience working with diverse startups.
Skills in Mobile App (15)
Mobile MarketingiPhoneiOS AppAndroid AppMobile App DevelopmentIphoneApp DevelopmentAppleapp storegoogle play+5
Works in Mobile App (4)
Clients in Mobile App (4)
Pulse 24/7Software & Computer Services | international
BeyondleNon-profit | national
NeedAnything?Others | national
UpliftHospitals & Healthcare | international
Learn more about Mobile App
Description
It takes a lot to make a website that looks, feels, and works correctly. There needs to be a certain aesthetic to a website depending on the industry, product, or service that is being offered. The colors must be in sync with your brand. There must also be a specific amount of animations, and the information must be written and advertised in the most precise way. SYNERGY is here to help you develop your website based on these exact principles but meshing your individual needs into account.

Types of website we can build for you:

1. Information Centric
2. E-commerce Website with Shopping Cart
3. Membership Based Website
4. SEO Friendly Landing Pages
5. Matchmaking Websites
And much more!

From building hundreds or websites, our team uses these 6 steps comprehensive steps:

1. Vision and Audience Definition
2. Understanding Look and Feel
3. Creating Prototype
4. Creating the Website
5. Creating Admin Tool or CMS
6. Testing and Launch
Skills in Website Creation (12)
Web DevelopmentWebsite MarketingWebsiteWeb ApplicationEcommerce WebsiteResponsive WebsiteWeb application developmentweb siteweb app designcustom website+2
Works in Website Creation (5)
Clients in Website Creation (5)
UpliftHospitals & Healthcare | international
Pulse 24/7Software & Computer Services | international
Sapphire HairE-commerce | local
Voila BebeClothing & Accessories | international
Learn more about Website Creation
Description
Technology is now advancing faster than ever before. In order for an idea to become reality, there needs to be some technological engine, scalability, and ease in distribution. Our team at SYNERGY Consulting is committed to working with you to come up with the best technological solution to bring your idea to life, going through our step by step process of creating a technology strategy for you.

COLLABORATION ABOUT IDEA
Three heads are usually better than one, and collaboration with a team that possess different skills sets assures the best possible outcome for your idea. In order to create the best product that corresponds with your idea, we will first talk to you, the founder, about the market you are trying to address. We will understand your product in its entirety and brainstorm on the best possible technology solutions.

DISCOVERING THE PROBLEMS YOU SOLVE
Once your idea has been clearly identified, the next step is to consider the problem that you are attempting to solve. During this step our team identifies what underlying market conditions that allow this problem to exist, how big the problem truly is, and how that problem is currently being addressed today.

MARKET ANALYSIS
Once the problem has been identified, documents, and analyzed we will work together with your team to figure out the best addressable market for the product. We will do a competitive analysis on the idea, and finding other applications or websites with a similar solution. Most importantly we will figure out key elements that will set your product apart from the rest. We want to find a way to differentiate your idea from similar ones that may currently exist on the market.

WHAT TO BUILD
Once the competitive analysis has been done, we will analyze the flow of the idea. Together, we will look at who will be using your product, and for what purpose, We will then come up with a structured blueprint for the product you want to eventually launch.

FUNDING REQUIREMENT: WHAT IT WILL COST
Looking at the market your company will be in, we will assess the roles of the buyers and the sellers for this product or idea. We will decide who will be paying for what on the product, and at what price points to maximise profitability. When this has been established, we will take the next steps in developing the product from design to launch.

SYNERGY Consulting has a team of experts from creative to technical that works diligently with each client to bring their innovations to life. Our team engages the founders in every step of the process as constant communication is fundamental in planning, building, and launching the best products with the most efficient deadlines.
Skills in Content Strategy (5)
Competitive Analysiscollaborationtechnology strategyBrandingMarket Analysis
Works in Content Strategy (2)
Clients in Content Strategy (2)
Pulse 24/7Software & Computer Services | international
BeyondleNon-profit | national
Learn more about Content Strategy
Description
No description provided for this service.
Skills in Branding & Positioning (1)
Marketing Strategie
Works in Branding & Positioning (2)
Clients in Branding & Positioning (2)
Pulse 24/7Software & Computer Services | international
BeyondleNon-profit | national
Learn more about Branding & Positioning
Description
No description provided for this service.
Work in Web analytics/Big data (1)
Client in Web analytics/Big data (1)
Pulse 24/7Software & Computer Services | international
Learn more about Web analytics/Big data
Description
No description provided for this service.
Work in E-commerce (1)
Client in E-commerce (1)
Voila BebeClothing & Accessories | international
Learn more about E-commerce
Description
No description provided for this service.
Skills in Web Application (1)
Responsive Web Design
Learn more about Web Application
Description
No description provided for this service.
Learn more about Marketing
Description
No description provided for this service.
Skills in Public Relations (PR) (1)
Online PR
Learn more about Public Relations (PR)
Description
No description provided for this service.
Skills in Digital Strategy (1)
Competitive Analysis
Learn more about Digital Strategy