Streaming Web Digital Services Hyderabad, India

Project made for Master Minds Technologies in the Marketing & Advertising industry for a B2B / B2C audience.Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Project made for MVB Digital Marketing Services in the Software & Computer Services industry for a B2B / B2C audience in 2022.SEO pertains to the activity of optimizing individual websites and web pages to get higher rank in the search results. This system provided good performance in the monitoring the skills of SEO of website, and provides the consistent information support for onging optimization on search engine and making search engine marketing strategy. This research paper provides the analysis of search engine optimization techniques that can help to improve ranking of a website or to get more number of viewers or to increase visibility of a website.

Project made for Greet Serve Web Solutions in the Marketing & Advertising industry for a B2B / B2C audience in 2022.Digital marketing is being widely employed to efficiently and effectively market products/services to achieve increased sales and generate higher revenues. It allows businesses to effectively communicate desired content to their consumers. Pay-per-click (PPC) is one such form of digital marketing. PPC is often acknowledged for the different advantages it offers, and at the same time, it is notably criticised for fraud and other issues associated with its use. The literature on this subject, although limited, has invested considerable efforts in unveiling the pros and cons of employing PPC as a marketing/advertising strategy. This paper reviews 50 publications on PPC advertising to synthesise their findings and arrive at a common ground for understanding the digital presence and impact of this form of marketing. Alongside discussing the findings, observed limitations and opportunities for future research have been identified and reported.