WE CREATE BRANDS. Smarthinking Inc. is an integrated brand development agency with a distinct focus on real estate and hospitality. Our task is to solve business challenges through the creation of compelling brands. EVERYTHING COMMUNICATES. Every single thing you share with the world sends a message to the senses, literally. A remarkable brand will carefully craft each element to live in concert with one another. INSPIRATION IS NOT A PRODUCT OF ANYTHING OTHER THAN HARD WORK. It doesn’t strike like lightning. It’s not dispersed by the gods. It typically shows up after hours of mind-numbing study of the same page of ideas. Only after endless consideration does true inspiration enter the picture. You have to “think” about it. A lot. And anyone who says otherwise is full of it. SWEAT THE SMALL STUFF. Creativity does not give us a license to be pompous. We aren’t above understanding our partners’ financial goals, operational needs, key investor concerns or any other business nuance. Because if it is important to you, it is important to us. We lead our clients, back them up, and safeguard their brands.