Rethink User Experience Pvt. Ltd.

What was the objective behind your collaboration?We needed support for marketing; however, Indian requirements are a lot different from the standard solution available in the market. Unfortunately, most of the overseas organisation could not understand our need as they have no exposure to Indian problems, and most of the Indian organisations resort to temporary solutions which sooner or later collapse. Such disruptions are usually at the wrong time and cost a fortune. We were looking for a partner who could bring their domain knowledge to the table to understand our objective and execute the task to achieve our target while keeping in mind the laws and trends of our trade.

What did you enjoy the most during your collaboration?Rethink not only did the expected but with their capabilities in software development and knowledge about AI and Machine learning, enhanced the flow way above our expectations. By bringing them on board, we have saved a considerable amount of money, as they have understood our business, suggested and implemented processes successfully. We were unhappy with their steep quotation and had accepted it reluctantly; however we now feel that we will end up saving more than we have paid, so virtually they were the most cost-effective vendors we have ever worked with, in the past.