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Yuma | Brand Thinking
Conseil en stratégie de marque, récit et identité globale, Yuma milite pour un management par la marque. La marque doit être au cœur de l’écosystème de l’Entreprise : en interne, elle la nourrit ; en externe, elle la fait rayonner. La marque est vivante. Pour être forte aujourd’hui, elle doit être sincère (avoir du sens et en donner), sociale (impliquée dans la vie des gens et de la société), sensible (en empathie pour échanger avec ses publics), souple (agile et polymorphe à l’ère post-digitale). Le Brand Thinking, c’est considérer la marque comme le moteur de la transformation et l’outil d’alignement stratégique (entre l’interne et l’externe, le business et la communication, l’héritage et l’avenir). Concrètement, Yuma appréhende donc la marque en 3D : la Doctrine (stratégie, vision, système de valeurs), le Design (identité, logo, style) et le Discours (récits fondateurs, stratégie éditoriale, éléments de communication).
22 people in their team
Speaks English, French
Works remotely across the globe
Sortlist member since 2014
5/5
Services
5 services offered by Yuma | Brand Thinking
Description - Benchmark et analyse du marché
- Positionnement de la marque
- Axes marketing et stratégie de développement
- RecommandationsSkills in Branding & Positioning (1) Stratégie de marque
Learn more about Branding & PositioningDescription - Communication média et/ou hors-média
Learn more about AdvertisingDescription No description provided for this service.
Skills in Digital Strategy (2) Communication GlobaleConseil Digital
Learn more about Digital StrategyDescription No description provided for this service.
Skills in Copywriting (1) Rédaction de texte
Learn more about CopywritingDescription No description provided for this service.
Learn more about Marketing
Team
22 members in Yuma | Brand Thinking's team
Awards
Yuma | Brand Thinking was awarded 0 times
Reviews
1 review for Yuma | Brand Thinking
5/5
(1 reviews)
YM
Yann MazéFondateur at Carium
Une bonne agence de branding qui m’a accompagné avec sérieux dans le positionnement et la stratégie de contenus de Carium, la marque que je j’avais fondée.
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Contact
Contact details of Yuma | Brand Thinking
Details
https://www.yuma.paris/
- Headquarter104 Rue de Richelieu, 75002 Paris, France