At Proximity, we help make brands more valuable to people. We do this by digging deep into data to find powerful insights that will lead to creative ideas. Ideas, content and experiences that are so powerful and magical that they change the way consumers think, feel and act about a brand. Ideas that bring brands closer to their consumers and make brands more valuable to people.
However, we don’t stop there.
Where Proximity really makes a difference is in the second part of our mission…we make people more valuable to brands. How do we do this? We help our brands understand their consumers better. Measure more of the data that matters. Identify consumer traits, behaviors and preferences. And the more we do this, the closer our clients get to their consumers. Whether that’s through finer targeting, tighter segmentation or better management of loyalty and lifetime value. We use all of the tools available to strengthen the relationship between brands and consumers. The closer the relationship between a brand and its consumer, the more valuable it becomes. Value is the currency. It’s what connects brands to people and people to brands.
This is what we do at Proximity. We make brands more valuable to people. And people more valuable to brands