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Project made for Denny Karchner in the Art & Handcraft industry for a B2B / B2C audience.The website is a classic example of a static informational responsive website. I say static, meaning it simply holds information as opposed to processing payments. While it is only used to display information, it is a dynamic site created using WordPress. Blogs being so easily adaptable, it is pretty much what we’re putting everyone in now for a static site. Sometimes a basic HTML or PHP site is sufficient, but usually not. Clients always seem to end up needing more functionality down the road. By using a CMS like WordPress, Drupal, etc. we are able to give them a lot of functionality they may not even know they needed in the beginning. This saves us from having to go back in later and charge them to add hand-coded modules and coding. AND… Since this is my Dad’s site, I figure I should try and save him a few bucks. See the detail that he brings to his pencil illustrations. The textures of his oil paintings seem as though you can reach out and feel the leather, fur or grasses represented in them. This site is the stage with which we use to showcase all of his work. The dark background allows the eye to focus on the detail and color of his artwork without being distracted. We hired a fontographer to make Denny’s handwriting into a font, which is the type you see on the site for the logo and navigation. The index page has good organic search engine optimization to get us coming up on page 1 for our terms in Google and other search engines. If anyone wants to buy a print, they can purchase easily from our retail site, BuffaloTraderOnline.com. The print ad showcases Denny Karchner’s Proud – Jay Eagle painting. The full page ad was ran on the inside cover of the November 2012 issue of Backwoodsman Magazine. His artwork was also featured on the cover.
Project made for Leigh Karchner in the Luxury Goods & Jewelry industry for a B2B / B2C audience.Buffalo Trader Online was started by my Dad’s wife, Leigh and I. We needed a place to sell my Dad’s artwork and all of the other great western themed items you can see on the site. We recently migrated the site over to Shopify using a responsive theme. It has provided much more flexibility than the old content management system. While Shopify has it’s cons, there are lots of pro’s that were a good fit for Buffalo Trader Online. We are very happy with the end product and our sales have increased as a direct result of the switch. Like all websites we create, every pixel on the page is used to the fullest and no valuable real estate is misused on the site. Many elements are at play here. The user must be able to find everything easily, and so must the search engines. There is a recipe for success – getting all of those marketing components to lay on the page in harmony on all devices, and still get the job done. The flyers were created for the Buffalo Trader Online booth at the Olsmar Flea Market in Olsmar, FL. HTML emails were sent out to generate sales for the upcoming holidays. We are proud to say that we don’t spam and our list is legitimate.
Project made for Ann & Earl Skidmore in the Luxury Goods & Jewelry industry for a B2C audience.Arte Italica created this spin-off brand, Arte Italica Home, to sell some product lines to the consumers before they decided to open their entire line to the public. Previously, Arte Italica was only available through approved vendors. The brand was built as a timeless, classic, old-world style, but with clean lines and a dash of contemporary design to keep site navigation easy. The postcards were created to reach out to inquiries from Veranda magazine readers in 2009. The print ads ran in Veranda magazine and New York Spaces magazine from September 2009 to November 2009. The ads were concepted with copywriter, Josh Fraimow. The web banners ran on HGTV.com.
Project made for Ann & Earl Skidmore in the Luxury Goods & Jewelry industry for a B2C audience.We received this project while it was already underway. The first 16 pages had been designed, but the rest of the catalog remained. Arte Italica asked us to assist in getting it finished. This catalog was completely custom made. Arte Italica wanted to lower their paper consumption, creating a book that was reusable for their sales reps. This will allow them to only reprint pages that change instead of the whole catalog. Everything was printed on recycled paper, too. :) The tabs were created with a custom die to match the angled indexing on the catalog pages. We used a glossy stock for these tab divider pages to contrast the catalog pages in between, which were printed on a dull gloss stock. We had a custom 3-ring binder created using French Speckletone Chocolate paper with a silver chrome foil stamp. The finished look we were going for was a dulled silver foil stamp, but due to the necessary matte plastic coating to protect the binder, the chrome foil was needed so the foil wasn’t too dull. If we had gone with the matte foil stamp, the matte plastic coating over the finished binder would have made it look like gray ink with no visible metallic sheen. We were able to preserve the pewter-like finish we wanted by using the wrong foil color. Incidentally, the foil didn’t like to stick to the Speckletone – We had to pull a lot of sheets because the foil came off the paper too much. However, as the Arte Italica brand is founded on vintage Italian pewter, the slight flecking away of the foil on some pieces was desired and they were used.
Project made for Andrea Sowter in the Others industry for a B2C audience.Andrea needed a brand that conveyed her holistic nature and processes in her skin care practice. We achieved this by creating a contemporary logo that clearly conveys these points to the consumer. As more and more consumers are looking for whole, organic, and local goods, it was easy to tell Andrea’s story about her business – nature is what she is all about. Once the logo was established, we took that mark and created Andrea’s print materials. To keep it green, we (of course!) used 100% recycled French Construction Cement Green for the folder and business cards. French Construction Whitewash was used for the inside pages. Andrea also needed a print piece that could serve multiple purposes. We wanted to negate paper waste and printing costs initiated by having multiple pieces created. We created a single folder with a custom die to accommodate the leaf-shaped pocket. This is used to hold sample packets of products and/or gift card inserts that were also printed. The folder also has slits to hold her business card. Inside the folder we saddle-stitched a booklet containing all of her services, pricing, and space for her to create a customized skin care regimen for her clients. The whole folder fits into a standard A7 envelope, ensuring delivery without additional postage. BOOM! After the print materials are done and sent off to the printer, we tackle the website. We secured a domain containing her most desired keyphrase and set to work. The site is created to match the print materials using WordPress. All of the same info from the brochure is reiterated here, along with many tips and FAQ’s on skin care.
Project made for Randy Cobb in the Luxury Goods & Jewelry industry for a B2C audience.Legacy Antique Clocks restores and sells antique clocks. Ranging from rare automata tall case clocks to wall clocks, they have a beautiful portfolio of timepieces to display. We developed the brand with a timeless mark, something classic and simple. A responsive website and business card were created showcasing the new look.