About Pointer Advertising, LLC
We’re off the chain and running toward a goal.
Every brand has the power to be seen by the masses. Your brand is literally that; a brand. Emblazoned (or not) into the minds of consumers. Good branding provides stability to your clients. We provide positive revenues for you.
If your marketing initiatives are not bringing in the ROI that is concurrent with initial projections, then your marketing plan needs a second look. We offer a full-service advertising powerhouse of marketing, design, and technological miracles, customized to each client’s needs.
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Denny KarchnerJanuary 2016January 2016
The website is a classic example of a static informational responsive website. I say static, meaning it simply holds information as opposed to processing payments. While it is only used to display information, it is a dynamic site created using WordPress.
Blogs being so easily adaptable, it is pretty much what we’re putting everyone in now for a static site. Sometimes a basic HTML or PHP site is sufficient, but usually not. Clients always seem to end up needing more functionality down the road. By using a CMS like WordPress, Drupal, etc. we are able to give them a lot of functionality they may not even know they needed in the beginning. This saves us from having to go back in later and charge them to add hand-coded modules and coding. AND… Since this is my Dad’s site, I figure I should try and save him a few bucks.
See the detail that he brings to his pencil illustrations. The textures of his oil paintings seem as though you can reach out and feel the leather, fur or grasses represented in them. This site is the stage with which we use to showcase all of his work. The dark background allows the eye to focus on the detail and color of his artwork without being distracted. We hired a fontographer to make Denny’s handwriting into a font, which is the type you see on the site for the logo and navigation. The index page has good organic search engine optimization to get us coming up on page 1 for our terms in Google and other search engines. If anyone wants to buy a print, they can purchase easily from our retail site, BuffaloTraderOnline.com.
The print ad showcases Denny Karchner’s Proud – Jay Eagle painting. The full page ad was ran on the inside cover of the November 2012 issue of Backwoodsman Magazine. His artwork was also featured on the cover.
Buffalo Trader OnlineJanuary 2016January 2016
Buffalo Trader Online
Buffalo Trader Online was started by my Dad’s wife, Leigh and I. We needed a place to sell my Dad’s artwork and all of the other great western themed items you can see on the site.
We recently migrated the site over to Shopify using a responsive theme. It has provided much more flexibility than the old content management system. While Shopify has it’s cons, there are lots of pro’s that were a good fit for Buffalo Trader Online. We are very happy with the end product and our sales have increased as a direct result of the switch.
Like all websites we create, every pixel on the page is used to the fullest and no valuable real estate is misused on the site. Many elements are at play here. The user must be able to find everything easily, and so must the search engines. There is a recipe for success – getting all of those marketing components to lay on the page in harmony on all devices, and still get the job done.
The flyers were created for the Buffalo Trader Online booth at the Olsmar Flea Market in Olsmar, FL.
HTML emails were sent out to generate sales for the upcoming holidays. We are proud to say that we don’t spam and our list is legitimate.
Arte Italica HomeJanuary 2016January 2016
Arte Italica Home
Arte Italica created this spin-off brand, Arte Italica Home, to sell some product lines to the consumers before they decided to open their entire line to the public. Previously, Arte Italica was only available through approved vendors.
The brand was built as a timeless, classic, old-world style, but with clean lines and a dash of contemporary design to keep site navigation easy.
The postcards were created to reach out to inquiries from Veranda magazine readers in 2009.
The print ads ran in Veranda magazine and New York Spaces magazine from September 2009 to November 2009. The ads were concepted with copywriter, Josh Fraimow.
The web banners ran on HGTV.com.
Arte ItalicaJanuary 2016January 2016
We received this project while it was already underway. The first 16 pages had been designed, but the rest of the catalog remained. Arte Italica asked us to assist in getting it finished.
This catalog was completely custom made. Arte Italica wanted to lower their paper consumption, creating a book that was reusable for their sales reps. This will allow them to only reprint pages that change instead of the whole catalog. Everything was printed on recycled paper, too. :)
The tabs were created with a custom die to match the angled indexing on the catalog pages. We used a glossy stock for these tab divider pages to contrast the catalog pages in between, which were printed on a dull gloss stock.
We had a custom 3-ring binder created using French Speckletone Chocolate paper with a silver chrome foil stamp. The finished look we were going for was a dulled silver foil stamp, but due to the necessary matte plastic coating to protect the binder, the chrome foil was needed so the foil wasn’t too dull. If we had gone with the matte foil stamp, the matte plastic coating over the finished binder would have made it look like gray ink with no visible metallic sheen. We were able to preserve the pewter-like finish we wanted by using the wrong foil color.
Incidentally, the foil didn’t like to stick to the Speckletone – We had to pull a lot of sheets because the foil came off the paper too much. However, as the Arte Italica brand is founded on vintage Italian pewter, the slight flecking away of the foil on some pieces was desired and they were used.
Andrea Sowter Skin CareJanuary 2016January 2016
Andrea Sowter Skin Care
Andrea needed a brand that conveyed her holistic nature and processes in her skin care practice. We achieved this by creating a contemporary logo that clearly conveys these points to the consumer. As more and more consumers are looking for whole, organic, and local goods, it was easy to tell Andrea’s story about her business – nature is what she is all about.
Once the logo was established, we took that mark and created Andrea’s print materials. To keep it green, we (of course!) used 100% recycled French Construction Cement Green for the folder and business cards. French Construction Whitewash was used for the inside pages.
Andrea also needed a print piece that could serve multiple purposes. We wanted to negate paper waste and printing costs initiated by having multiple pieces created. We created a single folder with a custom die to accommodate the leaf-shaped pocket. This is used to hold sample packets of products and/or gift card inserts that were also printed. The folder also has slits to hold her business card. Inside the folder we saddle-stitched a booklet containing all of her services, pricing, and space for her to create a customized skin care regimen for her clients. The whole folder fits into a standard A7 envelope, ensuring delivery without additional postage. BOOM!
After the print materials are done and sent off to the printer, we tackle the website. We secured a domain containing her most desired keyphrase and set to work. The site is created to match the print materials using WordPress. All of the same info from the brochure is reiterated here, along with many tips and FAQ’s on skin care.
Legacy Antique ClocksJanuary 2016January 2016
Legacy Antique Clocks
Legacy Antique Clocks restores and sells antique clocks. Ranging from rare automata tall case clocks to wall clocks, they have a beautiful portfolio of timepieces to display.
We developed the brand with a timeless mark, something classic and simple. A responsive website and business card were created showcasing the new look.
AAF Raleigh-Durham 2006 AddysJanuary 2016January 2016
AAF Raleigh-Durham 2006 Addys
The Addys are a national event that celebrates creative excellence and the true spirit of advertising. It is presented by the American Advertising Federation (AAF). In 2006, I was named the Addy chair for our local chapter, AAF Raleigh-Durham. The Addy awards start at the local level, moving on to Districts, and then to Nationals. This was a major undertaking and a wonderful learning experience. I truly enjoyed it and might even do it again someday. Maybe… lol.
The event was planned out a year in advance, gathering sponsors and a solid team to start. Mike Allen, then at RBW, offered up their creative services for the promo materials. Graphic Artist, Vanessa Hastie and Copywriter, Stevie Maple took on the challenge and provided the concept that was used. Bill Pridgen of EBC Creative Services provided the illustrations of the gods used in the pieces.
The brand is made entirely of vector shapes with halftones and uses 3 spot colors – Black, Pantone 7427 (red), and Pantone 871 (metallic gold). Only the showguide is 4C, plus a 5th spot color for the metallic. This allowed us to provide full color ads to our sponsors. All of the printing was donated by Joseph C. Woodard Printing Company.
I created the showguide and a slew of other materials from this core group of print pieces, ranging from the Power Point presentation for the awards ceremony, email blasts, to print ads that ran in the Indy and Triangle Business Journal.
The 2006 Addy awards generated a substantial amount of income for the club, almost half being profit. This enabled the club to expand their community outreach and provide better services to their members. It is the highest grossing AAF Raleigh-Durham event to date.
Nail Jewelry BlingJanuary 2016January 2016
Nail Jewelry Bling
Nail Jewelry Bling designs and sells custom nail designs, nail jewelry, and nail accessories. This started out as a hobby for my sister, and she has now turned it into a business. It has become a good reason for us to have some fun and do some hard work.
The logo was created so it can accept a rhinestone placed over the burst. Her business cards sport a small white rhinestone that can be peeled off and placed on your fingernail. Hot pink padded envelopes with a branded sticker label are used for mailing the products.
The responsive website was created using WordPress and WooCommerce. While WordPress can be unstable because, well, it’s just WordPress, I’ve never willingly put a retail site into it. I’ve inherited enough sites that already had a cart installed and it never was a good experience. For anyone. I had been hearing really good things about WooCommerce so I asked my sister if she would be my guinea pig. I have to say, I really like it. I might actually be in deep smit…
That doesn’t mean I’ll be placing all of my retail sites into it. This site will be maintained and the theme hasn’t been hacked. Those factors make it easier to manage over the long haul. Sometimes with a client’s site, you don’t have these options, which create issues.
Over all, WooCommerce has some very robust features that should be taken seriously. Even the basic install sports many handy options for shipping, totaling taxes, custom orders, and more. I used a couple add-ons and my head almost exploded from the awesomeness of this software. It has many features that I wish Shopify would adopt. You hear me talkin’, Shopify???!!
Hot MatterJanuary 2016January 2016
This brand was especially fun to develop. Sometimes the letters you have to work with come together so nicely and allow for the support of a sweet graphic element like the helix you see in this instance.
For the business card, I wanted a fun presentation to keep things fresh. I opted for the rotated name and title to break things up a bit. This also allowed me to place the Hot Matter logo at the perfect size – not too big or too small.
The website is a responsive WordPress theme created for displaying Hot Matter’s video and text content in an organized manner. The client was looking at the big picture and wanted to build something that would be easily managed over the long haul and accessible to many handheld devices and different operating systems.
Check the latest reviews from our clients
Owner at Buffalo Trader Online
In 2007, Lindsay and her team of code writers and SEO specialists helped me build Buffalo Trader Online. Having limited web-building expertise myself, Lindsay helped guide me towards the right products, options, and web-building platform. We launched a year later and immediately began rank-building processes to put us on the front page of Google. 8+ years later, we're still going strong. In 2013, we rebuilt Buffalo Trader Online on a new, improved platform that would give us better visibility online and also a second website (Baubles-N-Bling) that has expanded our merchandising options and grown our audiences world-wide for both websites. Lindsay understands an ever-changing global virtual marketplace and has the expertise and manpower to help your company build and find its niche and profitability online too.
owner at andrea sowter skin care
As someone who is technically challenged, building a website, print materials and branding seemed incredibly overwhelming and complicated to me. I really had no idea where to start. Lindsay got to know me, my business and my philosophy-- and created a package of products that were true to my principals and perfect for my needs. I can't emphasize enough how easy she made the whole process. Lindsay's creativity and problem solving skills are a huge asset when you are a business owner and know what you need but have no idea how to get there. My clients constantly comment on the quality of the print materials she designed and I continue to get new business from my website regularly.
Owner at Nail Jewelry Bling, LLC
Professional and efficient customer service, Outstanding design & branding services, highly recommend!
Owner at Pointer Advertising, LLC
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