About Open Mind Studios
WELCOME TO OPEN MIND STUDIOS
We are a small graphic design firm specializing in identity, print collateral and event promotion.
It’s simple, really. We’re here to make your job easier. We know how it can be. You can spend most of your day just putting out fires and never quite getting to the important stuff. When you come to us, we get you to slow down, step back, and see the whole picture. This makes it easier for you to communicate your needs more accurately which helps us provide you with successful design solutions. We feel it is important to build strong personal relationships with our clients. We strive over time to instill a level of trust so once you assign us a project, you can cross it off your list. We'll handle it. You'll be involved, of course, but you can rest assured the job will likely end up better than you had imagined. On time. On budget.
ABOUT OUR NAME
There aren't many better metaphors for creativity than an Open Mind. And for us it's not just a name. It means something. It means we know our clients have something valuable to add to the process. It means we shouldn't get complacent with obvious solutions and reminds us to keep looking for new ways of approaching problems. And mostly, it means that we all have something to offer this world and no one has a monopoly on the truth.
OUR DESIGN PROCESS
Our design process is centered around providing our clients with the best possible services and solutions for their business. The outline below presents our general design process and workflow. This is a starting point. Ultimately, we adapt our processes to meet each client's individual needs.
Briefing | Client Meeting | Consultation We first hold a meeting to discuss project objectives, deadlines, budget and expectations. The client may be asked to provide a creative brief as a guide by which to begin design. Client provides all text, logos, photos and any other items to be included in project. The designer's time can be spent most efficiently when all materials are provided at the beginning of a project rather than trickling in over time.
Concept | Design Development The designer will review the creative brief and provided materials to ensure understanding of project scope and expectations. He or she then works on preliminary concepts, designs and sketches and selects the most appropriate solutions for further development.
Initial Presentation of Solutions The designer presents the client with design solutions and elaborates on creative decisions. If needed, Client and designer discuss solutions and review brief to ensure the project goals are being met.
Design Revisions | Follow-up Presentations | Approval The designer will modify designs to client specifications and supply a new proof (generally via PDF). The client reviews and marks up subsequent proofs with additional changes. Revised proofs will be provided until final approval is reached. Clients give final approval by signing a hard copy or emailing final approval based on a PDF proof.
Production The designer works with outside vendors (e.g., commercial printers, billboard) to determine production costs and specifications on items such as paper, quantities, etc. After final approval, the designer forwards final artwork to the appropriate vendor. Review printer’s proofs and perform a press check if applicable.
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We are active in different sectors
- Marketing materials promoting athletic and music events is one of our specialties having more that 10 years experience working in this area. We can take projects from initial concept through completion. We work directly with the client and can develop concepts with them or work with internal marketing teams utilizing already established branding and building out the various materials that are needed to promote large scale events.
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Check the latest works made for our clients
Connect Dental Integration StoriesAugust 2016
Connect Dental Integration Stories
Develop the layout and style for the inaugural three issues of the Henry Schein ConnectDental Integration Stories. A new series of mini-magazines published by Henry Schein Dental that will profile a dentist(s) and their practice, highlighting the latest technologies they have incorporated and how that has helped them be more successful. The booklets will be used to encourage a doctor/practice to upgrade their equipment and technology to improve patient satisfaction and practice efficiency. See more at <>
American Ski Classic 2014August 2016
American Ski Classic 2014
An annual event drawing the greatest names in ski racing history, the American Ski Classic brought together professional, amateur and celebrity athletes from around the world. It was a weekend of fun to celebrate skiing, honor racing legends, discover legends in the making, raise money and build lasting friendships. See more at <http://bit.ly/2c4G7o0>
Birds of Prey World Cup 2015August 2016
Birds of Prey World Cup 2015
As the only U.S. stop on the men’s FIS World Cup circuit, the Audi Birds of Prey is the United States’ premier skiing event. Viewers worldwide tune in annually to watch Alpine skiing’s top athletes do their best to tame the notoriously difficult racecourse. The direction of this project was to bring together the skier and eagle so they appear to be racing each other down the racecourse.The imagery portrays the athlete’s agility, competition and stamina paired with the iconic eagle who also shares these characteristics. See more at <http://bit.ly/2ceJV8j>
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