MWG Advertising Agency Cairo, Egypt

Project made for Abbott in the Pharmaceuticals & Biotech industry for a B2C audience.Duspatalin Choosing authentic characters for this commercial was one of our main focus points. We wanted the faces of Duspatalin to be memorable, and likable! The hero of our whole Duspatalin commercial video, our photoshoot complimented the video perfectly with the face of Mohamed Salah, one of the most well known foodies in Egypt!

Project made for Whitey in the Hospitals & Healthcare industry for a B2C audience.Dr. Nour is most known for his elegance, sophistication, and world-class expertise. That’s why we decided to portray him and his dream team in an elaborate, grand setting, with the iconic red carpet and the ancient roman columns!

Project made for Chubb Life Egypt in the Insurance industry for a B2C audience in 2020.Complementing our Chubb Life commercial video, these photoshoots are taken of all the characters in our video that symbolise all of Chubb Life’s products. Family, education, marriage, and totally customized for you to convey a message of support from an insurance company that cares about your family's safety and well-being.

Project made for Arabia Developments in the Real Estate industry for a B2C audience.What better way to create credibility that the project you are talking about is not just a project on paper, that the work is actually in progress and showing it in real-time to the audience. That's what happened with Sun Capital a compound by Arabia Holding. Shooting the construction work just to prove that actions speak louder than words.

Project made for SAK in the Real Estate industry for a B2C audience.Highlight the unveiling of new compound in New Cairo to show its features of a cosy, residential compound and its amenities in its neighbouring mix-use development highlighting its safety for families and nice views since only 15% of its land footage is built-upon area.

Project made for Deka in the Hospitals & Healthcare industry for a B2B / B2C audience in 2021.With DEKA a global leader in the medical sector, available in 120 countries with applications and systems in medical, surgical and aesthetic dermatology, we wanted to focus on the “people” aspect. For our first campaign, we wanted an actress with regional star power. Yousra El Lozy, a celebrity whom we all love and adore, was chosen specifically to brand DEKA, a lifestyle product for medical laser systems and beautification therapies.