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Labbrand

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Shanghai, China
Your Brand is Your Power
Welcome to Labbrand Shanghai! At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming and Design, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. Confident in our Asian origin, we are excited to witness Asia become an epicentre of global innovations, and that localized branding efforts are impacting brands all around the world.
80 people in their team
Speaks Chinese, Danish, English, French, German... See more
48 projects in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 2005
27 awards conferred
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Services

19 services offered by Labbrand

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  • Description
    We offer a unique research solution suite (cultural, qualitative and quantitative) that creates strong foundation for innovation, brand experience and management. We ensure to deliver the value of research.
    We develop clear and actionable strategies that translate into business and brand equity growth.
    We provide comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, registrable and ownable.
    Our designers engage effectively with stakeholders and brands, going beyond expectations with passion to ultimately create impact through design.
    Skills in Branding & Positioning (20)
    Brand PositioningNamingBrand ArchitectureVerbal IdentityBrand StrategyBrand GuidelinesBrand BookBrand IdentityBrand ContentBrand Development+10
    Works in Branding & Positioning (35)
    Booking.com Chinese Brand Name Creation - Branding & Positioning
    Dior Launches Skincare Line Chinese Name 迪奥花秘瑰萃 - Branding & Positioning
    Corporate Renaming Creation for CYPHANT GROUP - Branding & Positioning
    Name Creation for Danone’s Adult Nutrition Brand - Branding & Positioning
    Clients in Branding & Positioning (35)
    Hill’sPets
    KidslandRetail
    CYPHANT GROUPSoftware & Computer Services
    LogitechTechnology Hardware & Equipment
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Packaging (10)
    Packaging DesignBranding PositioningRetail PackagingCustom PackagingProduct PackagingFood PackagingNon-food PackagingCreative PackagingPackaging LabelsBeverage Packaging
    Work in Packaging (1)
    COCA COLA x PORSCHE | Co-branding Packaging Design - Packaging
    Client in Packaging (1)
    The Coca Cola CompanyBeverage
    Learn more about Packaging
  • Description

    No description provided for this service.

    Skills in Digital Strategy (9)
    Digital TransformationDigital StrategyDigital BrandingDigital RoadmapMarketing ResearchDigital Innovation Labs & PrototypingDigital Brand ManagementDigital InsightsDigital Asset Management
    Works in Digital Strategy (2)
    Shopify in China: Shopify Website Localization - Digital Strategy
    FOUR SEASONS | A seamless booking journey - Digital Strategy
    Clients in Digital Strategy (2)
    Four SeasonsTravel & Leisure
    ShopifyE-commerce
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Works in Advertising (3)
    Hilton Hotels Evolving Into Unforgettable Brands - Advertising
    Evolution of​ the Most Favored​ Toy Retailer Brand - Advertising
    ALIPAY | Global Campaign & Visual System - Advertising
    Clients in Advertising (3)
    HiltonHospitals & Healthcare
    KidslandRetail
    AlipaySoftware & Computer Services
    Learn more about Advertising
  • Description

    No description provided for this service.

    Skills in Web Application (8)
    Quality AssuranceFull Stack DevelopmentCI IntegrationSoftware ArchitecturePrototype DevelopmentDevOps AutomationDevOps ImplementationWeb Prototyping
    Learn more about Web Application
  • Description

    No description provided for this service.

    Skills in Innovation (7)
    Sensory MarketingLeadership TrainingInnovation ManagementGlobal InnovationDisruptive InnovationDigital Signature WorkflowCustomer Pains Discovery
    Works in Innovation (2)
    Lanvin Group | CreatingNew Brand Identity - Innovation
    UNILEVER | China Innovation Research - Innovation
    Clients in Innovation (2)
    Lanvin GroupLuxury Goods & Jewelry
    UnileverRetail
    Learn more about Innovation
  • Description

    No description provided for this service.

    Skills in Product Management (7)
    Product DevelopmentMinimum Viable ProductProduct MarketingProduct LaunchingProduct ExplorationProduct Roadmap DefinitionProduct Strategy
    Learn more about Product Management
  • Description
    At Labbrand, a world-renowned market research agency, we are strategic guides in addition to being skilled data analysts. Our team of semiologists, qualitativists, quantitativists, ethnographers, sociologists work hand in hand with brand strategists, advertisers, designers, and digital experts to output strategic insights that serve as the foundation for brand innovation.

    We dive deep into consumer insights, market trends, and cultural analysis to provide our clients with insights for brand Innovation, brand experience and brand management.
    Skills in Market Research (2)
    Consumer MarketingMarket Expansion
    Works in Market Research (8)
    Schindler Market Strategy in China - Market Research
    Gucci Market Strategy Customer Insights Research - Market Research
    Club Med | Developing New Brand Strategy in China - Market Research
    Disney | Unlocking the Magic of Disney Princess - Market Research
    Clients in Market Research (8)
    UnileverRetail
    DisneyEntertainment & Events
    gucciLuxury Goods & Jewelry
    SchindlerIndustrial Goods & Services
    Learn more about Market Research
  • Description
    Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact.

    Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.
    Skills in Graphic Identity (1)
    Identity Design
    Work in Graphic Identity (1)
    Evolution of​ the Most Favored​ Toy Retailer Brand - Graphic Identity
    Client in Graphic Identity (1)
    KidslandRetail
    Learn more about Graphic Identity
  • Description

    No description provided for this service.

    Works in Content Strategy (5)
    ETRO Digital Experience Design - Content Strategy
    Hilton | Defining the Brand and Experience - Content Strategy
    Launching A One-Of-A-Kind Travel Destination - Content Strategy
    HILTON | Define the Experience of Luxury Resort - Content Strategy
    Clients in Content Strategy (5)
    Hilton Maldives Amingiri Resort & SpaTravel & Leisure
    HiltonTravel & Leisure
    Harley-DavidsonAutomotive
    ETROClothing & Accessories
    Learn more about Content Strategy
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Team

80 members in Labbrand's team

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StoryLabbrand was founded in 2005 by Vladimir Djurovic in Shanghai, China, with an aspiring belief that branding has a positive power. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact.
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Awards

Labbrand was awarded 27 times

Labbrand Best Luxury Brand Experience Consultancy in Southeast Asia 20242024-8-1
XCMG Construction Machinery Co., Ltd. and LABBRAND 2022 Transform Awards Asia silver award2022-11-1Best localization of an international brand
Petit Bateau and MADJOR 2022 Transform Awards Asia gold award2022-11-1Best localisation of an international brand
2022 Transform Awards Asia gold award Lanvin Group and Labbrand2022-11-1Best brand evolution (corporate)
2022 Transform Awards Asia Gold Award Nespresso and Labbrand2022-11-1Best naming strategy
Crocs and Labbrand 2020 Transform Awards Asia gold award2020-11-1Best use of copy style or tone of voice
Rheinmetall 2020 Transform Awards Asia gold award2020-11-1Best visual identity from the industrial and basic materials sector
VOYAH Automobile Technology Transform Awards Asia gold2020-11-1Best visual identity from the engineering and manufacturing sector
2018 Coca-Cola and Labbrand Transform Awards APAC gold award2018-11-1Best use of a visual property
Délifrance Transform Awards APAC gold awards Best naming strategy2017-11-1Best naming strategy
2017 Fliggy and Labbrand Transform Awards APAC gold award2017-10-1Best visual identity in the travel, leisure and tourism sector
AXENT - Transform Awards APAC gold award2016-11-1Best brand development project to reflect changed mission/values/positioning
Thomas Cook Transform Awards APAC gold award2016-11-1Best naming strategy
Thomas Cook Transform Awards APAC gold award2016-11-1Best localisation of an international brand
Transform Awards APAC gold award NEQTA Hotels2015-11-1Best Visual Identity from the Travel & Leisure Sector
Melia Hotels International Transform Awards GOLD award2015-11-1Best Implementation of a Brand Development Project
2014 Transform Awards APAC gold Legrand and Labbrand2014-1-1
Top Branding Agency2015-4-1
London International Advertising Awards 20162016-6-1
2013 Agency of the Year winners: Greater China2013-12-1
BEST LOCALIZATION OF AN INTERNATIONAL BRAND2024-2-1
Thomas Cook x Labbrand: LIA Bronze Verbal Identity2016-11-1
Best Luxury Branding Consultancy in Southeast Asia2025-2-1
iF Design Award2021-4-1Packaging Category
Red Dot Award2021-8-1Brands & Communication Design
Transform Award Asia Pacific2022-11-1Gold - Best Brand Evolution (Corporate)
Transform Award Aisa Pacific2023-11-1Gold - Best Localization of an International Brand

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Contact

Contact details of Labbrand

Details

http://www.labbrand.com
  • HeadquarterUnit 202, Building 7, No. 50 Moganshan Road, , Shanghai, China
  • 6 Shenton Way, Singapore 068809
  • 222 Broadway, New York, NY 10038, USA
  • 4 Rue d'Armaillé, 75017 Paris, France
  • 198, Jln Bukit Bintang, Kuala Lumpur, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia