King of Hearts (+ 11 reviews) | Sortlist

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King of Hearts Antwerp, Belgium

This agency profile and details are managed by the agency owner.

Let's ignite your brand.

We are a full-service branding and marketing agency.

We stimulate growth with quirky creativity. We give meaning to your brand by helping you with:

  • Branding - Storytelling - Social Media
  • Marketing - Communication - Campaigning
  • Digital - Content creation - On & offline production

Spark session: designed to ignite your brand.

Is your brand still relevant in today's fast changing world? During a workshop we dive into your brand. We clarify your objectives and explore new opportunities, which will serve as a kick-start for your battle plan

Ignite your brand with our battle plan.

Do you have great ideas but you feel stuck in your daily business? Do you have a great product or service but you don’t know how to kick-off? The list of questions is loooong when you’re busy building a brand. No matter how big or small your question may be, we can help you define your tactics. Our battle plan gives direction to your brand or company. As you go through the following steps, you’re going to (re)discover where you need to go. Don’t be overwhelmed. Together we will figure out where to start. With this battle plan, we support you intensively and personally during this process to make sure you reach new heights.

We are small enough to care, big enough to scale.

For each project, we carefully select a dedicated brand team. Our account managers and creative minds pulling together show that different expertise working closely together on the same idea will reinforce your brand. Our team of experts will work closely with your team to achieve your goals. Teamwork makes the dream work, right?

We are in for the long run.

Did we say we are committed to lead you to your most ambitious and long-lasting business? And so we will, by making the best use of your budget and by maximizing our efforts. With our battle plan tactic, we offer an authentic and personal journey, where we strive to expand your business’s full potential.

16 people in their team
Speaks Dutch, Dutch, Belgium, English, French
25 projects in their portfolio
4 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2014
Founded in 2013
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Services

6 services offered by King of Hearts

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  • Description
    A branding project starts with the development of your brand strategy or BATTLE TACTICS. This stage is all about putting the fundamentals in place and getting to know each other. During a SPARK-session, we get to know the ins and outs of your brand. It involves exploratory discussions to establish the brand’s framework and intelligent questioning to clarify the objectives of your brand. We look and listen to everything happened and happening within your brand. This knowledge serves as the foundation from which a remarkable brand grows. We gain deep insights into your business by examining the competitive landscape and research the target audience. We turn our findings into smart battle tactics as brand personas, a brand positioning and brand promise. - Induction meeting: The induction meeting is intended to get to know each other. We are being fully immersed in the world of your brand and business. - SPARK session A workshop where we uncover the core of your brand and detect its opportunities. 



 

 - Stakeholder interviews By using a pre-developed interview questionnaire, we conducts a series of similar conversations across a range of company stakeholders. This results in valuable insights that indicate areas of alignment, strengths, challenges, opportunities, and threats. - Brand personas We develop a realistic representation of your target audience. We get a clear idea of who your brand speaks to and what they expect from you. Based on your brand personas, we can define relevant and targeted messages aligned with their needs/challenges. - Brand positioning Find a way to differentiate your brand from its competitors. Stand out among the others and convince your target audience to connect with your brand. - Brand promise
 It’s you, telling your customers what they can expect when they purchase your products or services. Once the Battle Tactics are defined, we can start on the BRAND DEVELOPMENT. In this stage, we get creative with all the things we’ve learned. We give free rein to our creativity and start (re)developing your brand. Following few rules, we make, build, shape and craft a visual world accompanied by a powerful brand story, aligned with the core values of your brand. Once we’ve built your complete brand identity, we translate your new world into an activating campaign concept. - Brand name A name turns a product or service into a brand. It needs to stick in the minds of your target audience. If you don’t have one yet, we will find one for you. One that’s original and not yet taken. - Brand concept 
The simple, bold idea that serves as the fundamental basis for your brand. It should make sense immediately, resonate with your customers, and engage your audience to learn more. The brand concept informs your tagline, in addition to the visual tone of your corporate identity. - Brand manifesto 
We turn your values into an inspiring brand manifesto. A story that reflects the core of your business. - Visual identity We develop an authentic aesthetic that instantly communicates the tone of your brand. From typeface to imagery, color to hue, we consider several visual directions that are cohesive with your tone of voice and overall brand concept. - Tone of voice 
We develop a dictionary for your brand, filled with words that only your brand can use. It’s not only about what you say, but also the way you say it, and the impression it makes on everyone in your audience who reads or hears you. - Campaign concept To activate your brand into the market and to inspire your target audience to take action, we need to develop a campaign concept.
    Skills in Branding & Positioning (21)
    Graphic DesignBrandingBrand NameBrand PromiseCorporate IdentityVisual IdentityLogo DesignBrand StrategyBrand IdentityPositioning+11
    Works in Branding & Positioning (19)
    A-Stay for BesixStay - Branding & Positioning
    Hyundai MH Europe - Branding & Positioning
    IK ZIE by Bermaso - Branding & Positioning
    KitchenFun by Beka - Branding & Positioning
    Reviews in Branding & Positioning (5)
    Jean-Sebastien Blanc
    Bernard Lemaire
    Julie Verzelen
    Sally Van Gorp
    Clients in Branding & Positioning (19)
    Hyundai MH EuropeLogistics & Supply Chain | international
    Besix StayTravel & Leisure | international
    ZF Wind PowerIndustrial Goods & Services | international
    WhitewoodReal Estate | international

    Learn more about Branding & Positioning


  • Description
    The brand's ambitions need to be translated into a communication plan. This plan defines what to do first by putting every step into a detailed timeline. Together we define which target group you want to reach. By defining smart communication mechanics, we are sure to reach the right people, through the right channels at the best time, with a remarkable message. We clearly define: what’s in it for them. In order to guarantee an optimal brand coverage, we make a recommendation for the right media mix, accompanied by a content plan. 1. Phase mapping We start by mapping out all the phases of the plan. We decide when to communicate to which target audience. All the different phases are being visualized in a timeline. 2. Target audience For each phase we define all target groups we need to reach/influence. 3. Message framework
 A message framework indicates the message we want to communicate to all different target groups in each different phase. 4. Communication mechanics Once we’ve made all the strategic decisions, we need to activate the brand to our target audience. We come up with different creative ideas to ensure your brand gets the required attention. 5. Media plan A media plan is the process of identifying and selecting media outlets, aligned with the media used by your target audience . 6. Content plan A content plan will assist you in setting and programming the information that you will provide to your target audience. It is a schematic overview of which message you want to convey to which target group through which medium. Creation and execution This stage will turn strategy and concept into practice. We turn your visual identity and your tone of voice into your brand book (how cool does that sound?). It serves as a playbook to how your brand is presented to the world, ensuring brand recognition across all platforms. Now it’s time to bring your brand to life and create deliverables which you can really implement.There is nothing creative we can’t do. Online or offline? We create and produce content for every environment. Besides an ongoing presence of your brand, we can also help you develop a campaign, which helps you to boost your business. 1. Brand book We create a brand book that serves as a guideline for all future branded communication. This reference ensures a united brand identity across all platforms. 2. Creative concept It’s the big idea that captures audience interest, influences their emotional response and inspires them to take action. It’s a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. 3. Content creation You need a lot of content to stay relevant. Content to get your story out to the world. Content can take many forms today. 4. Campaign production We create what you need to activate your brand in the form of a website, social media campaign, video animation….Whatever we think you will need to get noticed by your target audience. Campaign management and reporting This stage stands for constantly monitoring your brand. The discipline of deadlines and budgets makes sure our creativity fulfills its purpose. Once your campaign has been rolled out, the real deal starts. We take a close look at numbers and analysis to make sure every effort achieves its objective. We look critically at our own work and we adjust when something is not working (we’re not that stubborn). We strive to make our work, work, for your business to grow and to make your people behind the brand proud. 1. Planning execution Mapping out what media outlets will be launched in what timing, based on the available media budget. 2. Campaign rollout Launching the different media outlets at the right timing with the right media budget to boost. 3. Media tracking Keeping tabs on all media outlets to ensure everything goes according to plan. 4. Content analysis Creating a detailed analysis of the results of each media outlet. 
 5. Content optimalisation Finetuning the planning of each media outlet in regards to timing, media budget, target group, … 
 6. Reporting Campaigning is only as effective as it’s reporting. By monitoring our campaign closely, we’re able to deliver a detailed report on a regular basis of the results of each media outlet and finetune where necessary to reach our goals.
    Skills in Advertising (14)
    phase mappingCreative ConceptContent StrategyContent CreationMedia PlanningConcept DevelopmentMedia StrategyCreative StrategyCommunication plancampaign execution+4
    Works in Advertising (6)
    A-Stay for BesixStay - Advertising
    Hyundai MH Europe - Advertising
    Doosan Europe - Advertising
    Brother - Advertising
    Clients in Advertising (6)
    DovreConstruction | international
    Hyundai MH EuropeLogistics & Supply Chain | international
    Besix StayTravel & Leisure | international
    Lazer SportSports | international

    Learn more about Advertising


  • Description
    Based upon your needs our digital team can create a template based (webflow, wordpress, squarespace,...) or custom-made website.
    Skills in Website Creation (6)
    Content CreationWeb Developmentcontent productionWeb conceptwireframe designWebdesign
    Work in Website Creation (1)
    A-Stay for BesixStay - Website Creation
    Client in Website Creation (1)
    Besix StayTravel & Leisure | international

    Learn more about Website Creation


  • Description
    Our talented design team will create your logo, house style, collateral material, sales presentation... everything that will ignite your brand!
    Skills in Graphic Design (1)
    Brand Design
    Works in Graphic Design (2)
    A-Stay for BesixStay - Graphic Design
    Hyundai MH Europe - Graphic Design
    Clients in Graphic Design (2)
    Besix StayTravel & Leisure | international
    Hyundai MH EuropeLogistics & Supply Chain | international

    Learn more about Graphic Design


  • Description
    With our in-house production team we can create and produce animated, live and 3D video's and movies.
    Skills in Movie (13)
    Film Productionvideo commercialmusic compositionstoryboard creationmovie conceptvideo conceptPhotographyPost ProductionVideo MarketingVideo Editing+3
    Works in Movie (5)
    A-Stay for BesixStay - Movie
    Hyundai MH Europe - Movie
    ISVAG - Movie
    Lazer Helmets - Movie
    Clients in Movie (5)
    Lazer SportSports | international
    Besix StayTravel & Leisure | international
    Hyundai MH EuropeLogistics & Supply Chain | international
    IsvagEnergy & Oil | regional

    Learn more about Movie


  • Description
    Before starting your social media campaign, we develop a performing social media strategy and an impactful content plan. With our social media team we will manage your campaign and report to you on a monthly basis.
    Skills in Social Media (7)
    Lead GenerationContent StrategyContent CreationSocial Media ManagementSocial Media StrategySocial Media Reportingcontent production
    Works in Social Media (2)
    A-Stay for BesixStay - Social Media
    Hyundai MH Europe - Social Media
    Clients in Social Media (2)
    Besix StayTravel & Leisure | international
    Hyundai MH EuropeLogistics & Supply Chain | international

    Learn more about Social Media

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Portfolio

25 projects performed by King of Hearts

A-Stay for BesixStay
A-Stay for BesixStay

Project made for Besix Stay in the Travel & Leisure industry for a B2C audience in 2019.BESIX STAY is a joint venture between A-STAR Group and BESIX Group, formed in march 2018 to revolutionize the city stay experience. The company wanted to create a new STAY formula worldwide, with all the modern and high tech needs for the next generation.Here’s how we developed a new narrative, branding and pre-opening strategy that was needed to align the brand with its future audience and what they value most.

AdvertisingBranding & PositioningGraphic Design+4
Read more
Hyundai MH Europe
Hyundai MH Europe

Project made for Hyundai MH Europe in the Logistics & Supply Chain industry for a B2B audience in 2021.Hyundai Material Handling Europe is widely recognised as an industry leader for its use of advanced engineering. Every day, they are committed to delivering the industry’s best forklifts and warehouse equipment. This business unit is still in its infancy and was searching for its own identity to achieve a positive and remarkable brand perception.Here’s how we blew a breath of fresh air into their visual identity and developed a long-term strategy to implement their new branding.

AdvertisingBranding & PositioningGraphic Design+3
Read more
IK ZIE by Bermaso
IK ZIE by Bermaso

Project made for Bermaso in the Real Estate industry for a B2B / B2C audience in 2020.In 1999, Xavier Painblanc founded BERMASO NV based on his experience in commercial real estate. Since its inception, the company has focused on the purchase, rental and development of real estate in prime locations in Antwerp, Brussels, Ghent, Hasselt and Knokke.Over the years, BERMASO NV has become the expert in the field of management and commercialization of retail property. Since 2010, BERMASO NV has also been implementing its own residential projects, focusing on location, architecture, a smart layout and high-quality finish.

Branding & Positioning
Read more
KitchenFun by Beka
KitchenFun by Beka

Project made for Allinox in the Household Products industry for a B2B / B2C audience in 2020. Branding of a new line of Beka Cookware products, for a new generation of on-the-go shoppers

Branding & Positioning
Read more
Shift by ZF Wind Power
Shift by ZF Wind Power

Project made for ZF Wind Power in the Industrial Goods & Services industry for a B2B audience.ZF Wind Power is a pioneer in the development of the most innovative wind gearboxes worldwide. In response to today’s market evolution, ZF Wind Power has developed a new kind of wind gearbox. After years of developing custom wind gearboxes from scratch, ZF Wind Power has developed a modular platform that offers high flexibility by adapting wind turbine designs to the changing market requirements.

Branding & PositioningMotion Design
Read more
HUSK by International Paper
HUSK by International Paper

Project made for International Paper in the Storage industry for a B2B audience in 2020.

Branding & Positioning
Read more
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Team

16 members in King of Hearts's team

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Awards

King of Hearts was awarded 0 times


Reviews

11 reviews for King of Hearts

4.41/5
(11 reviews)
Lorenz Van den BrandePartner Account Manager at Cisco Systems
ServiceBranding & Positioning
SectorSoftware & Computer Services
Team10001 - 10002
4.5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Brand development, content creation, lead generation
What did you enjoy the most during your collaboration?
Friendly work environment, professional approach yet approachable

Lorenz Van den Brande recommends this agency


ServiceBranding & Positioning
SectorSoftware & Computer Services
Team10001 - 10002

Julie VerzelenMarketing Manager at Hairco
ServiceBranding & Positioning
SectorOthers
Team11 - 50
3.75/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Concept development for our marketing department (magazine, packaging, launch new ranges: branding ...)
What did you enjoy the most during your collaboration?
Clear communication Clear quotes Areas for improvement: Flexibility in planning for urgent jobs. Feasibility of conceptual proposals. High cost per hour f.e. graphic designer. That's it.... Keep up the good work !

Julie Verzelen recommends this agency


ServiceBranding & Positioning
SectorOthers
Team11 - 50

Bernard LemaireFounder and CFO at Vision Healthcare
ServiceBranding & Positioning
SectorHospitals & Healthcare
Team51 - 200
4.5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
Our hockey and tennisclub needed to reposition itself. the agency helped out by modernising our approach through a careful recrafting of our logo taking into account the club's history.
What did you enjoy the most during your collaboration?
The team's dedication to the process and the time they have invested in grasping the essence of our club's 120 yrs history

Bernard Lemaire recommends this agency


ServiceBranding & Positioning
SectorHospitals & Healthcare
Team51 - 200

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Contact

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Details



  • HeadquarterMuseumstraat 11, 2000 Antwerpen, Belgium

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