We're a combination of a full-service, outsourced marketing services provider and a marketing technology developer. We create and implement a range of sales, marketing and communications strategies that help your business do more business. We work primarily with start-ups & small businesses - because they need the most help. We believe that companies of all sizes - and budgets - should have affordable access to next-generation marketing expertise and resources. Why? Because customers expect a certain experience when they interact with a company, and if the engagement doesn't meet their implied expectation level, it’s unlikely that the customer relationship will go much farther. Today’s commercial landscape is no longer about fitting in – it’s about standing out. In a world of copycat offerings and outwardly-identical business models, a company needs to create brand and value differentiation in the minds of its new and existing customers. That's what we do, and we like to think that we're pretty darn good at it. We're based in Europe with production teams in the US, Europe, South Africa, and Australia. 80% of our clients are located in the USA. If, like us, you believe you cannot solve new problems using old solutions, then get in touch.
At its most fundamental level, a company’s brand is the narrative that describes it, and the reason that it exists at all. It’s about being brave enough to say “This is who we are, this is why we exist, and this is why we do the things we do.” Unless you’re prepared to do that, you’re going to be ignored.
The building of a brand should begin from the very outset of the creation of the company – before tangibles such as logos, corporate IDs, and suchlike. Brand building is essentially a reflection of the way the company is run, and the values the company is run with.
Over the course of a number of interviews, we craft branding guidelines environment that takes the basic brand narrative and codifies it into a set of beliefs and decision-making framework. We then create tangible brand assets that both adhere to, and exemplify, the defined brand narrative and promise.