Inner Architect, San Rafael | Sortlist
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Inner Architect

San Rafael, United States
Inner Architect is a full-service marketing agency celebrating our 13-year anniversary in 2020. We have been trained in the science and psychology of marketing with 35 years of experience as our foundation. We have worked with businesses as big as the New York Times to solo entrepreneurs and first-time business owners. Who is Inner Architect? Google Partner agency status Google Certified in Search Produced $270M in new revenue for our clients since 2016 Contributed articles (published) for Plaintiff and Advocate magazines, The Recorder, Multi-Channel Merchant, Search Engine People,,, Fox Business, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times Awards named Inner Architect One of the Top 9 Pay-Per-Click Agencies in San Francisco f or 2019 & 2020. Clients New York Times, Opus One Winery, MRHFM law, Media One (Broadcast production San Francisco Giants), Power MD (medical spa) Anacortes Kayak Tours, Whitehall Lane Winery, Gwilliam, Ivary, Chiosso, Cavali & Brewer, Kazan Law, Revana Family Vineyards, Bay Area DUI among others. Certifications Google Partner Agency certified since 2016 Google certification in Search, PPC management Managing Principals Susan Hanshaw: Inner Architect Co-Founder is our managing principal and chief marketing strategist. Susan has developed and managed customer acquisition and contact strategies for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses. Growing up in her career in the magazine industry, Susan received an ivy-league education while working under the tutelage of Direct Marketing Association Hall of Fame inductee John Klingel. Mr. Klingel hired Susan to the coveted role as the inaugural circulation manager for the launch of Health magazine. Managing multi-million piece direct mail campaigns, she helped the magazine’s circulation grow from zero to a quarter of a million in two years. Susan went on to become circulation director for Mother Jones, America’s longest-established investigative news organization. Dean Guadagni: Inner Architect Co-Founder is Inner Architect’s chief social media strategist with 35 years of experience in business development, sales management, and national account management settings. Dean’s social media management of a large law firm Twitter account was recognized by the U.S. Chamber of Commerce-Institute for Legal Reform earning our client designation as a “key influencer” in the activist network on Twitter in the extremely competitive asbestos law practice area. Dean an early adopter of blogging in 2007, has been a guest contributor with articles published by,,, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, Chicago Sun-Times, Plaintiff and Advocate magazines, The Recorder, and Search Engine People (Canada).
5 people in their team
Speaks English
Sortlist member since 2020
Founded in 2008
1 award conferred
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12 services offered by Inner Architect

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  • Description
    We manage PPC (pay per click) advertising campaigns for a wide variety of businesses with monthly ad spends ranging from 6-figures to modest budgets.

    Inner Architect is a Google Partner Agency with certifications in Search ads. The key to Inner Architect’s ability to generate new business is based on years of experience successfully managing Google Ad campaigns, our ability to analyze and act upon the intelligence collected, and our hands-on approach to the process involved. This approach requires a sustained and focused effort. We do not take a “set it and forget it” approach.

    Our Google Ad campaign management includes:

    • Campaign build and launch
    • Ad group, keyword and landing page strategy
    • Bid management
    • Ad development, monitoring, and ongoing testing
    • Strategies to maximize quality scores and minimize cost per click
    • Integration of Google Analytics to determine potential page content or load speed roadblocks
    • Conversion rate tracking for keywords and ads, using intelligence to refine performance

    Click Fraud Protection

    Ad budget is being stolen through click fraud every day and very few companies realize it is happening to them. Click fraud is a person or malicious bot (robot) clicking on your ad with the intent to illegally drain your advertising budget. The Interactive Advertising Bureau (IAB) estimates online ad fraud costs advertisers $8.2 billion annually. Inner Architect’s click fraud platform provides clients the opportunity to fight against this ongoing assault.

    Through our click fraud platform, we employ protection rules which enable us to block site visitors who click on your ads and quickly leave your site (a certain number of times).

    Using this platform, Inner Architect saved our clients $750,000 in ad spend on unproductive traffic. The average savings are between 20%-35% of the monthly budget.


    Requirements: Tracking code installed on the BSI website and Google Ad account connection with our click protection platform
    • 24/7 monitoring of click data
    • Analysis of click and IP address activity on an ongoing basis
    • Develop blocking strategies that address your vulnerabilities
    • Detailed and summary click reports to identify trends in fraud
    • Monthly estimate for dollars saved on blocked clicks
    Skills in Online Advertising (8)
    pay per click advertisingPay-Per-ClickGoogle AnalyticsDigital AdvertisingAdvertising CampaignGoogle Adsinternet advertisingInteractive Advertising

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  • Description
    We build the most lightweight (fast loading) and versatile websites, enhanced with the best available plugins with functionality tailored for your specific business goals. We provide ongoing or as-needed website maintenance and content modification services to keep your site up to date, backed up and secure.

    Website Design

    Includes some or all of these components dependent upon the assignment:

    *Homepage design
    *Internal page template design
    *Back end and miscellaneous features setup
    *SEO components
    *Responsive web design
    Skills in Website Creation (3)
    WordPress DevelopmentResponsive Web DesignWeb Development

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  • Description

    No description provided for this service.

    Skills in Event (1)
    Marketing Directo

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  • Description

    No description provided for this service.

    Skills in Social Media (2)
    Publicidad TwitterTwitter Strategie

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  • Description

    No description provided for this service.

    Skills in Graphic Design (1)

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  • Description

    No description provided for this service.

    Skills in Advertising (3)
    Full-ServiceGestion des Réseaux SociauxDigital advertising

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  • Description

    No description provided for this service.

    Skills in Web Application (1)
    Wordpress Development

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  • Description

    No description provided for this service.

    Skills in Marketing (1)
    Direct Marketing

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  • Description

    No description provided for this service.

    Skills in Copywriting (1)
    Content Edition

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  • Description

    No description provided for this service.

    Skills in SEO (1)
    SEO Audit

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5 members in Inner Architect's team

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Inner Architect was awarded 1 time One of the 9 Best Pay-Per-Click Agencies in San Francisco 2019 & 20202019-1-1PPC


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Contact details of Inner Architect


  • Headquarter900 Mission Ave, San Rafael, CA 94901, USA

  • 4040 Civic Center Dr Suite 200, San Rafael, CA 94903, USA