GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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GroupM Interaction is responsible for developing tools and processes central to our digital operations, which enable our agencies to function more effectively. A consistent approach to operations, data processes and tools allows our agencies to function more efficiently. In addition, the intention of GroupM Interaction is to leverage the assets of GroupM to empower each of the Interactive agencies in the group by harmonizing GroupM resources to make us smarter and more competitive.
Key areas of focus include:
• Development and implementation of standard business terms with digital publishers
• Integration of data services and policy
• Development of digital training and integration tools and initiatives across the group
• Supporting GroupM Trading with centralized operations and tools
• Leveraging GroupM and WPP partnerships for the mutual benefit of all participating companies