GoTraffic (+ reviews) | Sortlist
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Zagreb, Croatia
GoTraffic is a performance-driven agency focused on Google Ads and Google Analytics. We are a Google Certified Partner Agency with more than 150 digital projects and 9 years of industry experience.  We are a small but knowledgable and experienced team of PPC professionals based in Zagreb, Croatia. Our clients are mostly in the lead generation field so we are focused on these types of campaigns. Our work is effective. We are efficient and process-driven so every minute is well spent. We run systems and systems run our business. Learn more about our agency and get in touch: or  
4 people in their team
Speaks Croatian, English, German
Works remotely across the globe
Sortlist member since 2020
Founded in 2011


6 services offered by GoTraffic

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  • Description

    Precisely target your customers with ads that get attention and conversion.

    Google Ads is the largest advertising network that displays ads on Google Search and the Google Display Network.

    Our process in creating and optimizing your successful Google Ads campaigns:

    1. Research
    We carefully dedicate our time to understand:
    Unique Value Proposition - how is your company different.
    Your offer and USP's (Unique Selling Points) - what are the unique benefits of your offer.
    Customer research - who is your target customer, how they decide, what is important to them, how they make decisions. their values/desires/fears etc.
    Competition intelligence - who are your main competitors and what are they doing online

    2. Analysis
    We perform quantitative and qualitative analyses to gather all the relevant data.
    Keyword research - what are the priority keywords for your business.
    Audience insights - who are your customers and where they spend their time online.
    Google Analytics analysis - how your visitors are using your site and where your website is leaking money.
    UX research and heuristic analysis - we walk through your site and landing pages and analyze them for conversion.
    Budget and Cost analysis

    3. Strategy and KPI's
    - Defining your advertising goals
    - Planning the right strategy for your business (what we want to achieve and how we'll achieve it)
    - Mapping high priority keywords
    - Detecting high priority audiences and websites for Display campaign
    - Defining and calculating key campaign performance indicators (cost per conversion, target ROI, target ROAS, conversion rate)
    - Defining key metrics (daily budget, max cost per click, max cost per conversion, daily clicks ...)

    4. Campaign setup
    Based on our research and analysis, we set up the campaign based on your specific needs and industry best practices.

    5. Optimization

    If you win - we win. We perfectly understand that. So we work hard to always improve your campaigns:

    - Continuous monitoring of campaign performance
    - Doing optimization work based on our defined KPI's
    - Implementing the latest solutions and features (it's always changing and improving)
    - Regularly testing all relevant features for your specific campaign (smart bidding solutions, audiences, creative, devices, automation (like DSA, smart display, etc.)

    6. Reporting

    We send you monthly reports on your campaign performance that contain the following information:

    Campaign summary - One-page campaign overview with only the most important KPI's
    Campaign results - with the performance of every important segment (keywords, ad groups, ads, devices, locations, audiences, demographics, days, time of the day, etc.)

    In Google Analytics we create your custom dashboard for Google Ads where you always have access to your most important data in one easy to use dashboard.
    Skills in Advertising (11)
    Pay-Per-ClickPPCGoogle AdWordsFacebook AdsGoogle AnalyticsGoogle Tag ManagerAdWordsGoogle AdsPaid Searchpay per click+1

    Learn more about Advertising

  • Description
    With Google Analytics configuration we help you:

    Understand your website results.
    Understand who are your visitors and how they behave on your site.
    Track your micro and macro conversions (button clicks, pdf downloads, newsletter signups, transactions, contact link clicks, etc.).
    We create a dashboard for your business KPI's so you can easily check your website performance and at any time.

    Tools we use are Google Analytics, Google Tag Manager and Google Data Studio.
    Skills in Web analytics/Big data (5)
    Google Data StudioGoogle Tag ManagerAnalyticsCROGoogle Analytics

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  • Description

    No description provided for this service.

    Skills in Social Media (2)
    Facebook AdvertisingFacebook Ads

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  • Description

    No description provided for this service.

    Skills in Branding & Positioning (1)
    Lead Generation

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  • Description

    No description provided for this service.

    Skills in Online Advertising (3)
    Ppc MarketingPpcGoogle Ads

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  • Description

    No description provided for this service.

    Skills in Digital Strategy (1)
    Lead Generation

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4 members in GoTraffic's team

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GoTraffic was awarded 0 times


1 review for GoTraffic

(1 reviews)
AndreyCo-founder at CODO, Inc
Team1 - 10

What was the objective behind your collaboration?PPC strategy, data analysis, idea brainstorming, implementation

What did you enjoy the most during your collaboration?Creativity and responsiveness, honest opinion and initiative.

Andrey recommends this agency

Team1 - 10
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Contact details of GoTraffic


  • HeadquarterUl. grada Vukovara 269D, 10000, Zagreb, Croatia