FOUNDRY (+ 4 reviews) | Sortlist


FOUNDRY Berlin, Germany

This agency profile and details are managed by the agency owner.

Inspiring Business

Inspiring Business. 

We are creatively-driven and strategically-led makers and
doers who love building and shaping brands that stand the test of time.

We believe in the power of great storytelling, brand aesthetics,
and strategic use of touch-points that inspire dialogue and generate business growth.

Most awarded agency at the German Brand Award 2018, 2019, 2020, 2021 🥇 RedDot 🥇Previous awards: ADC 🥇Cannes Lions 🥇 Deutscher Digital Award 🥇EFFI 🥇NY Festival 🥇 EPICA 🥇 EuroBest... et al.

34 people in their team
Speaks Afrikaans, Dutch, English, Finnish, French... See more
20 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2017
Founded in 2015
11 awards conferred


4 services offered by FOUNDRY

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  • Description

    No description provided for this service.

    Skills in Advertising (18)
    online adtech advertisingCreative AdvertisingWebsiteAdvertisingContent CreationOnline AdvertisingSocial AdvertisingBriefingbusiness advertising+8
    Works in Advertising (12)
    AXPO - Advertising
    Planted - Advertising
    Lime - Advertising
    Bumble - Advertising
    Clients in Advertising (12)
    AXPOEnergy & Oil | international
    EGO MovementTransportation | national
    BumbleInternet | national
    TdH - Terre des HommesHospitals & Healthcare |

    Learn more about Advertising

  • Description

    No description provided for this service.

    Skills in Social Media (13)
    instagram marketingSocial Media DesignSocial Media CampaignContent StrategyDesignInfluencer MarketingVideoSocial Media StrategySocial Media BrandingSocial+3
    Works in Social Media (6)
    Planted - Social Media
    Startpage - Social Media
    Lime - Social Media
    Inyova - Social Media
    Clients in Social Media (6)
    Planted Food AGFood | national
    StartpageSoftware & Computer Services |
    LimeBike Germany GmbHTransportation | national
    InyovaBanking & Financials |

    Learn more about Social Media

  • Description

    No description provided for this service.

    Skills in Digital Strategy (11)
    Content Strategyonline digital marketingdigital adintegrated digital marketingmarketing and advertisinginternet advertisingservice marketingDigital CampaignOnline AdvertisingDigital Advertising+1
    Works in Digital Strategy (11)
    AXPO - Digital Strategy
    Planted - Digital Strategy
    Startpage - Digital Strategy
    Lime - Digital Strategy
    Clients in Digital Strategy (11)
    Galderma S.A.Pharmaceuticals & Biotech |
    SWISSAviation & Aerospace | international
    PŸURTelecommunications | national
    InyovaBanking & Financials |

    Learn more about Digital Strategy

  • Description

    No description provided for this service.

    Skills in Branding & Positioning (51)
    brand creationmultimedia designgraphic advertisingbranding marketingbusiness brandingBrand Identity Designsound brandingBrand Advertisinglogo motion designgraphic design services+41
    Works in Branding & Positioning (18)
    AXPO - Branding & Positioning
    Planted - Branding & Positioning
    Startpage - Branding & Positioning
    Lime - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Roman Balzan
    Clients in Branding & Positioning (18)
    SWISSTransportation | international
    Galderma S.A.Pharmaceuticals & Biotech |
    AXPOEnergy & Oil | international
    EWZ - Elektrizitätswerk der Stadt ZürichEnergy & Oil |

    Learn more about Branding & Positioning

In need of one of those services?

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20 projects performed by FOUNDRY


Ongoing project for AXPO in the Energy & Oil industry for a B2B audience since 2022.For Axpo, the time was perfect for a brand identity that reflected its purpose, values and mission in a constantly evolving world of energy. As Switzerland’s largest producer of renewable energy and an international pioneer in energy trading & marketing, Axpo reached out to Foundry with a clear task – to align the brand’s identity with its newly articulated brand strategy. Over the last 100 years, the Axpo Group has established itself as a leading international energy company. Axpo combines the experience and expertise of more than 5,000 employees with a passion for innovation, collaboration, and impactful change. Using cutting-edge technologies, Axpo innovates to meet the evolving needs of a sustainable future of energy in over 30 countries across Europe, North America and Asia. Shaping the Flow of EnergyFoundry’s focus centred on the diverse sources of human energy that work together to make Axpo’s vision of the future a reality. The Flow of Energy articulated this idea and formed the base from which all elements of Axpo’s new identity ‘flowed’ out.

AdvertisingBranding & PositioningDigital Strategy+4
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Project made for Planted Food AG in the Food industry for a B2B / B2C audience in 2020.Delicious meat substitute made from pea protein of the best quality, sustainably produced, without any additives, for a healthy diet and without killing animals: this is Planted. A spin-off of the ETH Zurich, created and managed by the three founders and after years of research and development, the first product has been introduced in 2019.

AdvertisingBranding & PositioningDigital Strategy+1
Read more

Ongoing project for Startpage in the Software & Computer Services industry for a audience since 2022.As part of our campaign for Startpage, we did not only want to draw attention to the most private search engine in the world, we wanted to show as well why it is such an important service.Startpage is a search engine with a special focus: on privacy and the protection of our data.But how do we communicate the value of our personal information, in a world, where we got so used to giving it away for free? By actually selling our personal information. In the first-ever search history auction.We partnered up with influencer Rafael Neugart, a famous influencer and prankster.By putting his online search history on eBay, we wanted to find out how much personal data is really worth.The response was mind-blowing.Starting with 1 Euro, the bets kept going higher and higher, until it reached past 110,000 Euros in less than a few days. It was so insane, that eBay itself decided to take our auction down for “excessive pricing and betting”.Together with Rafael, we were able to show to a new audience how revealing and valuable their personal search history actually is. Internet privacy became a hot topic in Germany. With over one million impressions and countless mentions on German and international media, we placed Startpage at the centre of the conversation. Brand awareness went up by 140% in the space of a month and it just keeps growing, turning Startpage into a synonymous of online privacy.

Branding & PositioningDigital StrategySocial Media
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Project made for LimeBike Germany GmbH in the Transportation industry for a B2C audience in 2022.E-scooters, the most popular micro-mobility trend today. It’s also the most competitive market segment in urban mobility. We’ve succeeded in establishing Lime throughout Germany with the integrated content campaign "Unlock Life,” which consists of portraits of real city dwellers who share their personal stories. Using humorous, local & socially relevant references, the campaign helped make the international market leader by far the best-known e-scooter provider in Germany.--------------------ZusammenfassungE-Scooter sind der Mikromobilitätstrend der Stunde & markieren das wohl kompetitivste Marktsegment der urbanen Mobilität. Es ist gelungen, Lime mit der integrierten Content-Kampagne „Unlock Life” deutschlandweit zu etablieren & positiv aufzuladen. Authentische Portraits von echten Großstädtern, persönliche Geschichten, lokale & gesellschaftsrelevante Referenzen & humorvolle, hyperlokale Headlines machen den int. Markführer auch in Deutschland zum mit Abstand bekanntesten E-Scooter-Anbieter.WEBSITE FOUNDRY LIME

AdvertisingBranding & PositioningContent Strategy+3
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Project made for Bumble in the Internet industry for a B2C audience in 2021.Foundry and Bumble spread the love throughout the streets of Berlin with a 360 campaign. With over 40 million users in 160 countries, Bumble is not only fastest growing dating app today, but the first one of its kind where “women make the first move.”

AdvertisingBranding & PositioningDigital Strategy
Read more

Project made for Inyova in the Banking & Financials industry for a audience in 2021.What if we could fight the climate catastrophe by better investing our money? Or end Sexism while building our retirement provision?Turns out it’s possible – with Swiss fintech start-up Inyova. Already established in Switzerland, Foundry helped Inyova enter the German market in 2021. Our social media campaign “Invest in a better world” positioned Inyova as the game-changer for your wealth management – helping you to make the world a better place without compromising on returns.Because win-win is when money grows and so do trees.The campaign was developed and executed completely inhouse.

AdvertisingDigital StrategyMedia Planning+1
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34 members in FOUNDRY's team

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FOUNDRY was awarded 11 times

German Brand Award - Winner 🥈2021-05-31Excellent Brands

German Brand Award - Winner 🥉2021-06-01Brand Impact of the Year

German Brand Award - Gold 🥇2021-06-01Excellence in Brand Strategy and Creation

German Brand Award - BEST OF BEST 🏆2021-05-30Excellent Brands | Brand of the Year

German Brand Award - BEST OF BEST 🏆2020-05-29Brand Effect of the Year

German Brand Award - Gold 🥇2020-05-30Excellence in Brand Strategy and Creation

RedDot Award2016-04-30Design Award
German Brand Award - Winner2020-05-31Brand Strategy of the Year

German Brand Award - Winner2020-05-31Brand Communication – Ambient Media & Outdoor Advertising

German Brand Award Winner2018-05-31Excellence in Brand Strategy, Management and CreationBrand Strategy

German Brand Award Winner2019-05-31Excellence in Brand Strategy and CreationBrand Communication


4 reviews for FOUNDRY

(4 reviews)
Duke StumpCMO Lime / lululemon/ NIKE / Seventh Generation at Lime
Great partnerships require trust and the willingness to push boundaries. Foundry not only is a collective of wonderful humans, but also a cast of brilliant and inspiring creatives.

Judith SchulteHead of Marketing & Comms at SWISS International Air Lines
Foundry's innovative and creative concepts have inspired high engagements not only in our international markets, such as the UK and Italy, but also at home.

MarieCSO at EGO Movement
ServiceBranding & Positioning
SectorConsumer Electronics
What was the objective behind your collaboration?
Various creative work such as digital work, photoshoot / video contents and solutions.
What did you enjoy the most during your collaboration?
Creative ideas and top notch execution. Sacha and his team does a great job with great creative solutions.

Marie recommends this agency

ServiceBranding & Positioning
SectorConsumer Electronics

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Contact details of FOUNDRY


  • HeadquarterBlücherstraße 23, 10961 Berlin, Germany

  • Hardturmstrasse 76, 8005 Zürich, Switzerland

  • New York, NY, USA

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