FOUNDRY Berlin, Germany

Ongoing project for AXPO in the Energy & Oil industry for a B2B audience since 2022.For Axpo, the time was perfect for a brand identity that reflected its purpose, values and mission in a constantly evolving world of energy. As Switzerland’s largest producer of renewable energy and an international pioneer in energy trading & marketing, Axpo reached out to Foundry with a clear task – to align the brand’s identity with its newly articulated brand strategy. Over the last 100 years, the Axpo Group has established itself as a leading international energy company. Axpo combines the experience and expertise of more than 5,000 employees with a passion for innovation, collaboration, and impactful change. Using cutting-edge technologies, Axpo innovates to meet the evolving needs of a sustainable future of energy in over 30 countries across Europe, North America and Asia. Shaping the Flow of EnergyFoundry’s focus centred on the diverse sources of human energy that work together to make Axpo’s vision of the future a reality. The Flow of Energy articulated this idea and formed the base from which all elements of Axpo’s new identity ‘flowed’ out.

Project made for Planted Food AG in the Food industry for a B2B / B2C audience in 2020.Delicious meat substitute made from pea protein of the best quality, sustainably produced, without any additives, for a healthy diet and without killing animals: this is Planted. A spin-off of the ETH Zurich, created and managed by the three founders and after years of research and development, the first product has been introduced in 2019.

Ongoing project for Startpage in the Software & Computer Services industry for a audience since 2022.As part of our campaign for Startpage, we did not only want to draw attention to the most private search engine in the world, we wanted to show as well why it is such an important service.Startpage is a search engine with a special focus: on privacy and the protection of our data.But how do we communicate the value of our personal information, in a world, where we got so used to giving it away for free? By actually selling our personal information. In the first-ever search history auction.We partnered up with influencer Rafael Neugart, a famous influencer and prankster.By putting his online search history on eBay, we wanted to find out how much personal data is really worth.The response was mind-blowing.Starting with 1 Euro, the bets kept going higher and higher, until it reached past 110,000 Euros in less than a few days. It was so insane, that eBay itself decided to take our auction down for “excessive pricing and betting”.Together with Rafael, we were able to show to a new audience how revealing and valuable their personal search history actually is. Internet privacy became a hot topic in Germany. With over one million impressions and countless mentions on German and international media, we placed Startpage at the centre of the conversation. Brand awareness went up by 140% in the space of a month and it just keeps growing, turning Startpage into a synonymous of online privacy.

Project made for LimeBike Germany GmbH in the Transportation industry for a B2C audience in 2022.E-scooters, the most popular micro-mobility trend today. It’s also the most competitive market segment in urban mobility. We’ve succeeded in establishing Lime throughout Germany with the integrated content campaign "Unlock Life,” which consists of portraits of real city dwellers who share their personal stories. Using humorous, local & socially relevant references, the campaign helped make the international market leader by far the best-known e-scooter provider in Germany.--------------------ZusammenfassungE-Scooter sind der Mikromobilitätstrend der Stunde & markieren das wohl kompetitivste Marktsegment der urbanen Mobilität. Es ist gelungen, Lime mit der integrierten Content-Kampagne „Unlock Life” deutschlandweit zu etablieren & positiv aufzuladen. Authentische Portraits von echten Großstädtern, persönliche Geschichten, lokale & gesellschaftsrelevante Referenzen & humorvolle, hyperlokale Headlines machen den int. Markführer auch in Deutschland zum mit Abstand bekanntesten E-Scooter-Anbieter.WEBSITE FOUNDRY LIME

Project made for Bumble in the Internet industry for a B2C audience in 2021.Foundry and Bumble spread the love throughout the streets of Berlin with a 360 campaign. With over 40 million users in 160 countries, Bumble is not only fastest growing dating app today, but the first one of its kind where “women make the first move.”

Project made for Inyova in the Banking & Financials industry for a audience in 2021.What if we could fight the climate catastrophe by better investing our money? Or end Sexism while building our retirement provision?Turns out it’s possible – with Swiss fintech start-up Inyova. Already established in Switzerland, Foundry helped Inyova enter the German market in 2021. Our social media campaign “Invest in a better world” positioned Inyova as the game-changer for your wealth management – helping you to make the world a better place without compromising on returns.Because win-win is when money grows and so do trees.The campaign was developed and executed completely inhouse.