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IBM Executive Briefing Center GraphicsJanuary 2016
The Executive Briefing Center is a facility at the IBM Research Triangle Park location that’s used to welcome and present content to strategic partners and clients alike. The graphics on the walls however were dated and didn’t reflect IBM’s new initiatives such as cloud and Watson.
FOUNDATION partnered with Raleigh-based ALPHA Marketing to develop and produce the work.
The inspiration for the new graphics came from a piece of IBM history itself – the “punch card” or Hollerith card as it was called. Now obsolete, the cards were stiff pieces of paper that contained commands or or data which were represented by the presence or absence of holes in specific locations.
Using actual patterns from old cards, vintage photography from the IBM archives, actual executive quotes and an expanded color scheme based on their brand standards, a flexible and striking system was created that could fill large and small spaces. The end result are visuals that feel contemporary but still reflect the company’s rich heritage.
AT&T Partner Exchange Welcome KitJanuary 2016
AT&T’s Emerging Business Markets organization needed an on-boarding kit for their AT&T Partner Exchange℠ program. While talking with their team it became clear they didn’t want the typical, “corporate” piece. Instead they wanted something eye-catching, engaging, and memorable. We developed the theme of Ascend – inspired by mountain-climbing. The idea being that AT&T is with you every step of the way during your journey towards success. Photography and copy reinforced this.
There is also a digital version of the brochure – an interactive Adobe™ PDF that mirrors the printed piece but has the functionality of a website. It’s hosted on the AT&T Partner Exchange℠ portal. AT&T liked the work so much they adapted the concept for posters, flyers, emails and graphics for their live partner events.
Lenovo Yoga BrandingJanuary 2016
Lenovo makes a functional, powerful and sexy product – YOGA. But without the marketing budget of Samsung or Apple, they needed to make it stand out against rival PCs and tablets. iPad (a competitor) and YOGA both have sleek, progressive designs and careful attention to details. But here’s the difference. iPad is an up/down, horizontal/vertical device. YOGA has dozens of possibilities in how it occupies physical space due to it’s very flexible design.
The solution was to translate the physical nature of the product into a positioning. Because YOGA has more dimension, you get a richer, more personalized experience. Visually we evolved the branding using graphics like red panels and angled copy to create a sleek reimagining of the product that expresses pushing physical boundaries – and challenging the status quo.
MiPayWay Mobile App Positioning + BrandingJanuary 2016
MiPayWay is a simple, secure way to donate, tip and make purchases with your mobile phone.
Working closely with the founders, we took their existing logo and developed an entire positioning, branding and messaging platform that would not only address all their target users and potential customers, but differentiate them from other mobile payment solutions already on the market.
The assets we created for them included promotional posters, an investor Powerpoint presentation, a client-facing Powerpoint template that could easily be adapted to unique vertical markets, a one-sheet information handout, an animated logo feature, a short product video featuring the founders and social media promotional visuals.
The app was demo’ed live at the CED Tech Venture Conference in Raleigh, NC, September 15-16.
The free app is available in both the Apple and Android Stores.
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I've been working with Dean since 2005. He is a valued client and colleague. He is very easy to work with and knows every facet of his craft. If you're a tech company looking for the way to a stable brand and smart marketing, I urge you to contact Dean today.
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