Project made for Ruth’s Chris Steak House in the Food industry for a B2C audience.Ruth’s Chris Steak House was the first fine dining chain to enter the realm of online marketing. Competitors had websites, but they were essentially online brochures, featuring menus and photos. Enter Endai. Endai helped Ruth’s Chris develop a strategy to extend their offline retail leadership and to quantify the value of Internet driven business.
Project made for Lifetime TV in the Others industry for a B2C audience.Lifetime TV’s analytics division contacted Endai for training in Google Analytics, a web analytical tool that’s as complex as it is robust. Lifetime’s business division had tasked the analytics division with creating reports on specific user-related events on the cable network’s B2B affiliate website, lifetimeconnections.com, but such reporting was outside the division’s realm of expertise.