Digital Authority Partners Chicago, United States

Project made for Client Confidental in the Hospitals & Healthcare industry for a B2B audience.Our client needed an innovative, yet proven, solution to help connect the most brilliant minds in medicine. They sought to create a new application that would act as a platform for today’s leading physicians to learn, share and advance their medical practices.The application needed to not only facilitate easier physician collaboration and cooperation, but also optimize the time of its medical professionals. In less than 90 days the team at DAP put together a comprehensive product using our experience in analytics, digital market strategy, and UX design. The app allows users to browse through medical cases, read medical case details, and leave comments and suggestions on medical cases.

Project made for Client Confidental in the Travel & Leisure industry for a B2C audience. The Challenge A well-funded startup sought Digital Authority Partners’ expertise to successfully position itself in a highly saturated market—the travel industry—through a combination of first-rate user experience, design, and marketing. Intense marketplace competition meant that the startup needed to ensure fast adoption by both suppliers and customers to avoid being overtaken in an already-crowded digital space. They enlisted DAP to not only create and implement their new product, but to develop successful marketing campaigns that attracted new users and converted them into paying customers. Our Approach We worked with the company’s CEO and venture capitalists to define the market opportunity for the product, its competitive advantage, a beginning to end user experience, development requirements, and a comprehensive marketing strategy. This required us to map the entire digital product, including: customer user flows, business and marketplace rules, user experience and design, web and app development, and marketing strategy. The Results DAP delivered both an iOS and Android native application, as well as a mobile optimized website, on time and on budget within 6 months.Our digital interfaces scored 5 out of 5 on three user tests for overall experience, look & feel, and ease of use.We beat market expectations by enrolling a large number of active users. With a limited marketing budget, we attracted a significant number of early adopters to the platform.We recommended optimizations to the user flow to further improve conversion rates.

Project made for Client Confidental in the Hospitals & Healthcare industry for a B2B audience.The client owns the #1 physicians application in the US, serving more than 2 million users. With their large user base and complex requirements, the client needed a partner to effectively manage its mobile app strategy. They chose Digital Authority Partners to help monetize the app, improve its user experience, increase user engagement, and further grow its active user base. The DAP team continually defines and executes new features and functionalities across the app to drastically improve its performance across several key metrics. As part of a recent release, DAP launched the app with the following new features and capabilities: News introduction overlay, Survey experience, Notifications opt-in modal. Results: The News experience proved to be a significant driver of user engagement, increasing the average session duration of users interacting with the product by 40 percent.Push notifications are extremely effective at driving return traffic. We expect this feature to significantly improve user engagement within the application.The analytics platform used in our new survey experience is expected to drive further optimization of the application experience.

Project made for HireSphere in the Human Resources industry for a B2B audience.The ChallengeHireSphere sought to create an application that would help recruiters find top talent using the power of AI. They asked DAP to develop both the application and improve their web presence to attract recruiters and build a comprehensive user base.Our ApproachWebsiteDAP completed a full heuristic analysis of the current site experience, uncovering several issues with both the user experience and user interface design.Recruiting ApplicationDAP worked with the HireSphere team to define their digital strategy and product roadmap, from proof of concept through public release.Additionally, we led the life cycle development of the product, including: front end development, back end development, and assistance with the machine learning algorithms that powered the candidate ranking engine.The ResultsDAP created custom designs across the entire user experience — on-time and under budget — while ensuring usability through comprehensive user testing and heuristic analysis by user experience architects.We successfully launched the application, from proof of concept to beta, with validation by recruiters and corporations to ensure market fit.

Project made for Client Confidental in the Telecommunications industry for a B2C audience.The ChallengeThe client had an outdated website design that lacked the UX, content, and taxonomy users expect from a global B2B site. The taxonomy was causing user confusion and pogo sticking on the site, and lead generation was minimal due to insufficient call-to-action (CTA) integration throughout the pages.Our ApproachDAP redesigned the website with user-friendly and intuitive taxonomy, helping users better navigate the site and improve its ranking in search engines.Improved the information architecture to align with best practices for B2B websites.Redesigned the website according to the clients brand guidelines and accepted best practices for modern highly-usable websites.New pages were designed and developed as templates to allow business users to easily update content.Wrote targeted, user-friendly and SEO-optimized content to attract users to the site and clearly communicate the clients value prop.The ResultsReusable, easy-to-update templates that allow for faster go-to-market strategies.SEO-friendly content becomes highly searchable.A new, modern look and feel.Relevant content is served to the right audienceStrategic placement of lead generation touch points increases leads.

Project made for Client Confidental in the Media industry for a B2B audience.The ChallengeDespite its reputation among clients as a premiere digital solutions agency, many decision makers visiting the agency website viewed the company as a commodity development agency. As a result, the company was frequently offered low value development work with low margins.Our ApproachIn order to position the client as a provider of premier digital services and solutions, we took the following steps:• Analyzed popular search terms of the company's target audience and created original content that attracted decision makers.• Overhauled existing web copy, adding the relevant services and solutions which were missing from their current website.• Redesigned the new website experience to adhere to the best B2B design practices.The ResultsImproved the company's searchability SEO rankings.Increased qualified sales leads.Drove incremental sales through new service offerings.