"We got tired of old 'ish' not working and decided to focus on challenging our clients with a new directive on their communications" - Romey Louangvilay, Director of Digital Marketing
Curate Directive emerged after our team spent years working for large corporate communication agencies and fledgling boutiques and realized their flaw - relying on old school strategies that worked... back then.
In other words, we wanted to return to marketing's core roots within storytelling and think like art curators, but for the digital age. We review brands' heritage, audit market performance & digital/social footprints, and review industry insights to selectively choose (Curate) strategies and integrate them in your communications direction (Directive). Simply put, we aim to #CurateTheDirective.
PREVIOUS & CURRENT CLIENTS INCLUDE:
Tourism Authority of Thailand, Royal Thai Consulate, Pernod Ricard's BarSmarts, La Marina, Peninsula Hotel, Guana Island, Singha Beer, LivetheLook, ISAORA, and more.
Project made for ISAORA in the Retail industry for a B2C audience.ISAORA made a decision to pull out of all their retailers (i.e. Barneys, Nordstrom, etc.) and needed help to amplify their eCommerce and online presence through PR and digital marketing. The team refocused content strategy on ISAORA’s blog to include people and figures that the brand respects in order to heighten brand positioning and awareness and continued editorial outreach in men’s fashion magazines while putting a stronger emphasis on street style bloggers. Secured stories in Fast Co, Men’s Health, Details, GQ, etc. and assisted with an increases sales by 15-20% when compared to the previous year.
Project made for Peninsula Hotel in the Restaurants industry for a B2C audience.The Peninsula Hotel NYC had just opened their Clement Restaurant and needed social media help to promote it without creating separate channels or having information get lost within the existing Peninsula social media channels. We provided free accommodations during Fashion Week for top instagrammers in which they had free breakfast and lunch at Clement to highlight the hotel and restaurant on their channels. In addition, we optimized an online advertising budget and allocated it to sponsored Facebook posts and Google Ads to increase reservations and bookings.
Project made for Tourism Authority of Thailand in the Travel & Leisure industry for a B2C audience.We launched the successful #ChooseMyThailand last summer and PR News recognized the campaign as a finalist in their Social Media Icon Awards in the “Best Instagram Marketing” category. We took the traditional FAM trip and socialized it for the digital age. This time around, our friends Justin Livingston of Scout Sixteen, Saul Carrasco of Trend Styled, Ali Inay ofInayAli.com, and Michelle Madsen of Take Aim experienced activities their fans voted on. The tourism board no longer dictated the activities of the day, but instead, influencers' own fans voted on experienced they were allowed to participate in. The campaign lived on Instagram via @ThailandInsider with the influencers encouraging the votes on their own channels. Fans learned about Thailand in real-time via voting and got to feel like they were on the trip.
Project made for Tourism Authority og Thailand in the Travel & Leisure industry for a B2C audience.We collaborated with our long time client, Tourism Authority of Thailand, to promote their video about the country. We had a small online ad budget that we used and cross-promoted it with Instagram screen grabs, Twitter trivia, and Facebook fun facts to drive views.