Catchword Branding, Oakland | Sortlist
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Catchword Branding

Oakland, United States
Make a Mark
Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance. We believe the best work arises when blue-sky thinking is grounded in serious analysis and open-minded exploration complements time-tested process. At this intersection of rigor and intuition, amazing brands are born. Our client engagements range from quick-turnaround projects with startups to retainer relationships with international Fortune 500s. Whether you're just getting off the ground, rebranding your company, or launching a new product, our goal is the same: to develop a timeless brand that resonates fully and authentically with target audiences and makes a mark in the world. Whether in the supermarket, at CES, or opening the New York Stock Exchange, the brands we help create tell enduring stories that become part of the very culture around us. Catchword has received more awards for naming work than any other agency, including 8 Hermes Creative Awards, 6 MUSE Creative Awards, 6 Transform Awards, 6 MarCom Awards, 2 Creative Communication Awards, and 1 London International Award (LIA), as well as multiple honors for visual identity design and dozens for client satisfaction. We’ve been ranked #1 for naming by Clutch since the category was introduced in 2017.
12 people in their team
Speaks English, Spanish
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2021
Founded in 1998
12 awards conferred
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4 services offered by Catchword Branding

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  • Description
    Catchword specializes in all things related to brand naming:
    • company, service, and product name development
    • naming strategy and architecture
    • tagline, name story, and brand copy development
    • trademark screening
    • linguistics and research
    • domain name services

    These days, in addition to creatively expressing brand essence in a way that’s magnetic, distinctive, concise, and long-lasting, name candidates must be ownable as a trademark, domain name, and social media handle; be acceptable in multiple linguistic and cultural contexts; and satisfy a large number of decision-makers. To ensure our clients clear these hurdles, Catchword has developed a naming process of best practices at every step—immersion through creative to screening and next steps.

    From the moment you engage Catchword to final name selection our team is focused on guiding you toward creative solutions that surprise and excite you and that are ownable and protectable as trademarks. Whether we’re developing a product name, a company name, a tagline, or brand copy, we want you to be wowed. As in, wow! that’s an awesome idea! and wow! that’s available as a trademark?!
    Skills in Branding & Positioning (34)
    Branding Graphic DesignCompany namingnaming strategynaming architecturetagline developmentB2B BrandingCorporate Identity DesignBrand CreationBrand BuildingBrand Storytelling+24
    Works in Branding & Positioning (5)
    Indeed Flex, Indeed IQ: platform naming & strategy - Branding & Positioning
    Product naming: Attain by Aetna - Branding & Positioning
    Vantara: Company naming for Hitachi - Branding & Positioning
    Company naming for Asana - Branding & Positioning
    Clients in Branding & Positioning (5)
    FitbitConsumer Electronics | international
    AsanaSoftware & Computer Services | international
    Hitachi VantaraSoftware & Computer Services | international
    AetnaInsurance | national

    Learn more about Branding & Positioning

  • Description

    No description provided for this service.

    Skills in Graphic Identity (11)
    Identity DesignBrand IdentityBrand Identity DesignLogo DevelopmentStyle GuidesLogoWordmarkDesignVisual IdentityLogo Design+1

    Learn more about Graphic Identity

  • Description

    No description provided for this service.

    Skills in Copywriting (3)
    Brand NamingWebsite CopywritingTagline Development

    Learn more about Copywriting

  • Description

    No description provided for this service.

    Skills in Graphic Design (5)
    Logo DevelopmentLogo DesignLogo Graphic DesignLogo RetouchingVisual Identity Design

    Learn more about Graphic Design

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12 members in Catchword Branding's team

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Catchword Branding was awarded 12 times

Clutch #1 Ranked Agency2020-12-1Naming
Clutch #1 Ranked Agency2019-12-1Naming
Clutch #1 Ranked Agency2018-12-1Naming
Clutch #1 Ranked Agency2017-12-1Naming
Hermes Creative Awards - Gold2020-8-1Brand Naming
Hermes Creative Awards - Gold2019-5-1Brand Naming
London International Advertising Awards2016-8-1Verbal Identity - Naming
MarCom Awards2020-9-1Brand Naming
MarCom Awards2019-9-1Brand Naming
Transform Awards2020-12-1Naming Strategy
Transform Awards2019-11-1Naming Strategy
Transform Awards2018-11-1Naming Strategy


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Contact details of Catchword Branding


  • HeadquarterOakland, CA, USA

  • New York, NY, USA