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Carlos Amselem
Soy consultor de estrategia de marca. Ayudo a construir marcas significativas que hacen crecer a las empresas, las personas y al mundo. Combino estrategia, diseño y cambio para transformar su impacto. A crear su visión, misión, valores, personalidad y propuesta de valor. Acompañó a las personas en todo el proceso de evolución o reinvención de su negocio para maximizar las oportunidades, creando valor y preferencia para sus públicos. Creo que hay bastantes cuestiones sobre las que poder conversar (identidad verbal, propósito, valores, posicionamiento, imagen de marca), pero tal vez lo más urgente sea, construir una marca fuerte, humana y desarrollar todo su potencial para ganar en relevancia, diferenciación y alinear todos los puntos de contacto de la marca, generando así experiencias más positivas a los clientes y valor económico agregado. --- En resumen, hago tres cosas. Estrategia Análisis y definición de marca, propósito, posicionamiento, innovación y experiencia de cliente Diseño Identidad visual, tono de voz y contenidos, lanzamiento y activación de marca. Cambio Crecimiento empresarial, transformación de negocio/marca y desarrollo de nuevos productos o servicios.
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Services
1 service offered by Carlos Amselem
Description No description provided for this service.
Skills in Branding & Positioning (2) Brand StrategyBrand Activation
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Team
5 members in Carlos Amselem's team
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Details
http://www.carlosamselem.com
- Headquarter50014 Zaragoza, Spain