Capsule

Minneapolis, United States

We help brands look the way they feel.

For over 20+ years Capsule has served as a faithful editor in the stories of legendary brands. Whether it's fleshing out brand narratives that rival the classics, putting a fresh cover on an age old tale or illuminating a brand's voice through reflecting their values. Your story comes first here. Putting a name to what Capsule does can be tricky. We aren’t your run-of-the-mill agency, marketing firm or design shop. We're an altogether different breed. Settling on a single adjective is tough when you're always adding new notches to your creative toolbelt. As soon as we master a skill, we launch back into the unknown to get started on developing the next one. So if you asked us to describe what we do in a word, we guess our word would be - everything. Dream Dreaming takes boulder like concepts, and skips the step of rolling them uphill with preference to launching them into space with catapults. We've curated a crew of high-functioning daydreamers that routinely test the limits of the space time continuum and endlessly asks how to make things shrink, stick, fit, flip, hint, hover, pop, whistle, disappear, inspire, mesmerize, speed up, bring forth, ring true, challenge convention, give goosebumps or work without batteries. Do Do is the knock on the door, the twitch of the muscle, the flip of the switch. Do is where dreams hit the ground running. Do takes dream-charged currents of energy and puts them to work, encapsulating them in solid form for others to "ooh" and "ahh" at. Tweak Reality is a force to be reckoned with. It blows fuses and bursts bubbles with little bias toward whom an idea belongs to. Building a strong enough vessel to hold all that meaning and purpose you've poured into your brand; while withstanding the full gravitational pull of reality is a near herculean feat. One and done solutions are mythical beasts. Continual revisions and tweaks must be made to ensure your lightbulb idea isn't shattered in the real world. Repeat After dragons have been marked on the map and corrections to course have been carefully made, we do it all over again. And again. Until kinks have been annihilated and "problem" is just a modifier used to describe your middle child.

15 people in their team

Speaks English

4 projects in their portfolio

Works remotely across the globe

Sortlist member since 2020

Founded in 1998

No review yetBe the first to write one

Services

2 services offered by Capsule

Description
A mark identifies your brand and lives in multiple media and environments. Next to your name, a mark is your most valuable brand asset. So it must be designed to be distinctive, memorable and unique to you.

Successful marks share three qualities.
They express an insightful concept about the brand that resonates with its audiences.
They’re simple and direct in manner and form so they can be easily recognized.
They’re memorable or distinctive as the result of one or more distinguishing characteristics.

The Capsule process includes a design concept ideation round in which we will present mark concepts for your review. The concepts will be varied in look and feel so that you have a variety of characteristics to choose from. The concepts reflect the personality traits and attributes that are identified during the Discovery stage. Careful consideration will also be given to the typical environments in which they will live. Upon approval, we will provide the final mark in multiple formats to cover a variety of mark needs.

Example of Brand Strategy and Identity Design, Red Wing Shoes: https://hubs.ly/H0tGHLB0
Skills in Branding & Positioning (15)
Brand Identity DesignBrand Creationglobal brandinglogo brandingimpact brandingbranding positioningBrandingBrand StrategyIdentity DesignBrand Identity+5
Works in Branding & Positioning (4)
Clients in Branding & Positioning (4)
PepsiCoBeverage | international
PatagoniaClothing & Accessories | international
Hydro FlaskHousehold Products | international
LL FlooringRetail | national
Learn more about Branding & Positioning
Description
No description provided for this service.
Works in Innovation (4)
Clients in Innovation (4)
PatagoniaClothing & Accessories | international
Hydro FlaskHousehold Products | international
PepsiCoBeverage | international
LL FlooringRetail | national
Learn more about Innovation

Team

15 members in Capsule's team

StoryOur special projects creative agency can drop in from any height with a small, expertly trained, agile team to deliver the desired change. We are an accumulation of experiences working with a large variety of companies, organizations and individuals in a variety of brand, research, marketing and design situations.

Reviews

No review for Capsule yet

Worked with Capsule?

Share your experience with us.

Write a review

Contact

Contact details of Capsule

Details

http://capsule.us

Headquarter2nd Ave N, Minneapolis, MN 55405, USA