Capsule, Minneapolis | Sortlist
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Capsule

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Minneapolis, United States
A Special Projects Agency
Capsule was founded the year Prince made famous. We are a special projects team – helping clients solve complex marketing, design and brand challenges. We seek those who see the connection between business strategy and design. WHY PARTNER WITH CAPSULE With a small, but mighty in-house team of fifteen, we’ve helped many brands increase the love and loyalty their audiences feel for them. And, we’re grateful for our smallest, youngest, largest and eldest client; equally. Our team exudes five distinctive qualities and we think they summarize the value of partnering with us. We utilize a host of talents from designers, writers, researchers and strategists on our team, ready to jump into any challenge you put in front of us. We educate and create around the belief that brands are tangibly valuable to your business, and ensure every logo designed, package crafted, or message articulated is centered around defining and increasing the value of your brand as an asset. We provide brand assets that can be flexible and built upon over time as brands grow or focus shifts, making us a partner you can trust for the long haul of your brand’s lifespan. We're highly collaborative with you and your team, inviting you into the conversation and actively checking in with you as changes and adjustments to your brand are made. We've been told we're an easy, agile extension of our clients' team.
15 people in their team
Speaks English
4 projects in their portfolio
Works remotely across the globe
Sortlist member since 2020
Founded in 1998
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Services

11 services offered by Capsule

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  • Description
    A mark identifies your brand and lives in multiple media and environments. Next to your name, a mark is your most valuable brand asset. So it must be designed to be distinctive, memorable and unique to you.

    Successful marks share three qualities.
    They express an insightful concept about the brand that resonates with its audiences.
    They’re simple and direct in manner and form so they can be easily recognized.
    They’re memorable or distinctive as the result of one or more distinguishing characteristics.

    The Capsule process includes a design concept ideation round in which we will present mark concepts for your review. The concepts will be varied in look and feel so that you have a variety of characteristics to choose from. The concepts reflect the personality traits and attributes that are identified during the Discovery stage. Careful consideration will also be given to the typical environments in which they will live. Upon approval, we will provide the final mark in multiple formats to cover a variety of mark needs.

    Example of Brand Strategy and Identity Design, Red Wing Shoes: https://hubs.ly/H0tGHLB0
    Skills in Branding & Positioning (17)
    impact brandingBrand Creationglobal brandingBrand PositioningBrand StrategyIdentity DesignBrand IdentityRebrandingBrand DesignLogo Development+7
    Works in Branding & Positioning (4)
    PepsiCo Rush to Recycle Campaign - Branding & Positioning
    Lumber Liquidators Rebrand to LL Flooring - Branding & Positioning
    Hydro Flask Packaging Design, Naming and Research - Branding & Positioning
    Patagonia Hang Tag Research and Design - Branding & Positioning
    Clients in Branding & Positioning (4)
    PatagoniaClothing & Accessories | international
    Hydro FlaskHousehold Products | international
    LL FlooringRetail | national
    PepsiCoBeverage | international

    Learn more about Branding & Positioning


  • Description

    No description provided for this service.

    Works in Innovation (4)
    PepsiCo Rush to Recycle Campaign - Innovation
    Lumber Liquidators Rebrand to LL Flooring - Innovation
    Hydro Flask Packaging Design, Naming and Research - Innovation
    Patagonia Hang Tag Research and Design - Innovation
    Clients in Innovation (4)
    PatagoniaClothing & Accessories | international
    LL FlooringRetail | national
    PepsiCoBeverage | international
    Hydro FlaskHousehold Products | international

    Learn more about Innovation


  • Description

    No description provided for this service.

    Skills in Graphic Design (1)
    Packaging Design
    Works in Graphic Design (4)
    PepsiCo Rush to Recycle Campaign - Graphic Design
    Lumber Liquidators Rebrand to LL Flooring - Graphic Design
    Hydro Flask Packaging Design, Naming and Research - Graphic Design
    Patagonia Hang Tag Research and Design - Graphic Design
    Clients in Graphic Design (4)
    Hydro FlaskHousehold Products | international
    PatagoniaClothing & Accessories | international
    LL FlooringRetail | national
    PepsiCoBeverage | international

    Learn more about Graphic Design


  • Description
    Capsule has a collaborative methodology to dig deeper into key audience profiles, written and spoken language (key messages) and metrics to measure success with each audience type.

    Capsule will facilitate a collaborative session in which your team and ours will discuss and clearly articulate the following subject areas:
    Understanding of agreed upon brand architecture and strategy going forward
    Understanding language patterns and parameters from your team
    Identify key audiences and high level needs and values for each

    At the completion of this session, our writers and strategists will create the overall message strategy for review. Following review, we will include refinements before moving into the next stage.

    Messaging Example: http://hubs.ly/H0tGCQX0
    Skills in Copywriting (11)
    Creative WritingCopycreative writingWebsite Copywritingdigital copywritingcopywriting advertisingeditorial writingscenario writingpublic statement writingDigital Copywriting+1
    Work in Copywriting (1)
    Patagonia Hang Tag Research and Design - Copywriting
    Client in Copywriting (1)
    PatagoniaClothing & Accessories | international

    Learn more about Copywriting


  • Description

    No description provided for this service.

    Skills in Web Application (1)
    Software Architecture

    Learn more about Web Application


  • Description

    No description provided for this service.

    Skills in Social Media (1)
    Bubble

    Learn more about Social Media


  • Description

    No description provided for this service.

    Skills in Digital Strategy (1)
    Marketing Research

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  • Description

    No description provided for this service.

    Skills in Advertising (3)
    designDigital CampaignBranding

    Learn more about Advertising


  • Description

    No description provided for this service.


    Learn more about Marketing


  • Description

    No description provided for this service.


    Learn more about Print

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Team

15 members in Capsule's team

Capsule cover
StoryOur special projects creative agency can drop in from any height with a small, expertly trained, agile team to deliver the desired change. We are an accumulation of experiences working with a large variety of companies, organizations and individuals in a variety of brand, research, marketing and design situations.
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Awards

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Contact

Contact details of Capsule

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http://capsule.us

  • Headquarter2nd Ave N, Minneapolis, MN 55405, USA