Capsule

Minneapolis, United States

A Special Projects Agency

Capsule was founded the year Prince made famous. We are a special projects team – helping clients solve complex marketing, design and brand challenges. We seek those who see the connection between business strategy and design. WHY PARTNER WITH CAPSULE With a small, but mighty in-house team of fifteen, we’ve helped many brands increase the love and loyalty their audiences feel for them. And, we’re grateful for our smallest, youngest, largest and eldest client; equally. Our team exudes five distinctive qualities and we think they summarize the value of partnering with us. We utilize a host of talents from designers, writers, researchers and strategists on our team, ready to jump into any challenge you put in front of us. We educate and create around the belief that brands are tangibly valuable to your business, and ensure every logo designed, package crafted, or message articulated is centered around defining and increasing the value of your brand as an asset. We provide brand assets that can be flexible and built upon over time as brands grow or focus shifts, making us a partner you can trust for the long haul of your brand’s lifespan. We're highly collaborative with you and your team, inviting you into the conversation and actively checking in with you as changes and adjustments to your brand are made. We've been told we're an easy, agile extension of our clients' team.

15 people in their team

Speaks English

4 projects in their portfolio

Works remotely across the globe

Sortlist member since 2020

Founded in 1998

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Services

11 services offered by Capsule

Description
A mark identifies your brand and lives in multiple media and environments. Next to your name, a mark is your most valuable brand asset. So it must be designed to be distinctive, memorable and unique to you.

Successful marks share three qualities.
They express an insightful concept about the brand that resonates with its audiences.
They’re simple and direct in manner and form so they can be easily recognized.
They’re memorable or distinctive as the result of one or more distinguishing characteristics.

The Capsule process includes a design concept ideation round in which we will present mark concepts for your review. The concepts will be varied in look and feel so that you have a variety of characteristics to choose from. The concepts reflect the personality traits and attributes that are identified during the Discovery stage. Careful consideration will also be given to the typical environments in which they will live. Upon approval, we will provide the final mark in multiple formats to cover a variety of mark needs.

Example of Brand Strategy and Identity Design, Red Wing Shoes: https://hubs.ly/H0tGHLB0
Skills in Branding & Positioning (17)
Brand IdentityRebrandingBrand DesignLogo Developmentbrand buildingbrand creationbusiness brandingBrand Identity Designbranding positioningimpact branding+7
Works in Branding & Positioning (4)
Clients in Branding & Positioning (4)
PatagoniaClothing & Accessories | international
Hydro FlaskHousehold Products | international
LL FlooringRetail | national
PepsiCoBeverage | international
Learn more about Branding & Positioning
Description
No description provided for this service.
Works in Innovation (4)
Clients in Innovation (4)
PatagoniaClothing & Accessories | international
Hydro FlaskHousehold Products | international
LL FlooringRetail | national
PepsiCoBeverage | international
Learn more about Innovation
Description
No description provided for this service.
Skills in Graphic Design (1)
Packaging Design
Works in Graphic Design (4)
Clients in Graphic Design (4)
PatagoniaClothing & Accessories | international
Hydro FlaskHousehold Products | international
LL FlooringRetail | national
PepsiCoBeverage | international
Learn more about Graphic Design
Description
Capsule has a collaborative methodology to dig deeper into key audience profiles, written and spoken language (key messages) and metrics to measure success with each audience type.

Capsule will facilitate a collaborative session in which your team and ours will discuss and clearly articulate the following subject areas:
Understanding of agreed upon brand architecture and strategy going forward
Understanding language patterns and parameters from your team
Identify key audiences and high level needs and values for each

At the completion of this session, our writers and strategists will create the overall message strategy for review. Following review, we will include refinements before moving into the next stage.

Messaging Example: http://hubs.ly/H0tGCQX0
Skills in Copywriting (11)
Copycreative writingWebsite Copywritingdigital copywritingcopywriting advertisingeditorial writingscenario writingpublic statement writingDigital CopywritingEditorial Writing+1
Work in Copywriting (1)
Client in Copywriting (1)
PatagoniaClothing & Accessories | international
Learn more about Copywriting
Description
No description provided for this service.
Skills in Web Application (1)
Software Architecture
Learn more about Web Application
Description
No description provided for this service.
Skills in Social Media (1)
Bubble
Learn more about Social Media
Description
No description provided for this service.
Skills in Digital Strategy (1)
Marketing Research
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Description
No description provided for this service.
Skills in Advertising (3)
Digital CampaignBrandingdesign
Learn more about Advertising
Description
No description provided for this service.
Learn more about Marketing
Description
No description provided for this service.
Learn more about Print

Team

15 members in Capsule's team

StoryOur special projects creative agency can drop in from any height with a small, expertly trained, agile team to deliver the desired change. We are an accumulation of experiences working with a large variety of companies, organizations and individuals in a variety of brand, research, marketing and design situations.

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Contact

Contact details of Capsule

Details

http://capsule.us

Headquarter2nd Ave N, Minneapolis, MN 55405, USA