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Blue Crane Marketing

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Location of Blue Crane Marketing

Show address250 Pehle Ave, Saddle Brook, NJ 07663, USA
Blue Crane Marketing location

Languages spoken by Blue Crane Marketing

EnglishHindi

Services (2) offered by Blue Crane Marketing

Contact info for Blue Crane Marketing

Team members (1) at Blue Crane Marketing

Arvinder Matharu
Blue Crane Marketing cover picture

Blue Crane Marketing

About Blue Crane Marketing

Blue Crane Marketing is a results-driven boutique digital marketing agency. As an industry specialist we only use state-of-the art technology, tools, and analytics to help you achieve your desired outcomes. We take pride in our promise of delivering consistent quality because we care about the succe...

Blue Crane Marketing is a results-driven boutique digital marketing agency. As an industry specialist we only use state-of-the art technology, tools, and analytics to help you achieve your desired outcomes. We take pride in our promise of delivering consistent quality because we care about the success of our clients. Your success is our success!

Our seasoned experts have the know-how to take your brand identity to the next level. Our prime objective is to help you achieve greater brand recognition in your industry and ultimately drive potential customers to become loyal clientele, thereby increasing profitability. Partnering with our marketing team will prove to be a competitive advantage for your company.

Our Services include:
- Web Design
- Web Development
- SEM Consulting
- Pay-Per-Click Services
- PPC Management
- PPC Audit
- Graphic Design
- Video Animation/Production
- Data Analytics & Reporting

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Address:
Park 80 West - Plaza II, 250 Pehle Ave
Suite 200
Saddle Brook, NJ 07663
United States

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Services (2) offered by Blue Crane Marketing

Online Advertising

From €1000

1) PPC MANAGEMENT: Spend more time focusing on client retention & satisfaction, instead of trying to manage your paid search campaigns on your own. Whether you have just one account or multiple accounts running Pay-Per-Click ad campaigns, we can help. Regardless of how many accounts you may have running pay-per-click ad campaigns, we can help. Our team has years of PPC Management experience developing, managing, and optimizing large & small accounts. We look for opportunities to make campaign improvements while keeping lead flow consistent. Don't miss out on conversions by choosing the wrong agency. 2) PPC AUDIT: Our PPC Audit follows a structured approach. We identify the current state of the account and map out actions & techniques that can take your account to the desired future state. We are able to add value for our clients whether it's a one-time project or ongoing engagement. By identifying sources of waste and opportunities for greater efficiency, we are able to add value for our clients on one-time engagements & ongoing projects. 3) GOOGLE ADS [ADWORDS]: With Google claiming more than 75% of the search share worldwide, and competitive pressures increasing to adopt marketing strategies more tailored to changing consumer behaviors, incorporating google ads campaigns into the mix has become integral to building awareness & driving qualified leads. If you are new to the ad server interface it can be overwhelming to sign into your Google ads account and figure out where to start. Our PPC Setup process ensures that your account, campaigns, ad groups, ads, conversion tracking, and everything in between is done right the first time. Leave the confusing AdWords jargon to us! Maybe you have an existing campaign that has been performing poorly and are looking to get back on track. A thorough PPC Audit ensures that appropriate recommendations are made to reinvigorate your ad campaigns. Our PPC Implementation services allow you the flexibility to have the appropriate fixes applied to your campaigns without committing to monthly PPC Management if you’re not ready for it. Google Ads (formerly Google AdWords) offers quite a few products and features. There are three main campaign type: Search, Display, & Shopping. Within each of these campaign types there are multiple ad formats to choose from. Finding the right combination of campaigns with the appropriate targeting is the first step towards creating a sustainable lead generation channel, promotion vehicle, or website traffic booster depending on your goals and needs. With Google Search Network you can show customized text ads near the top or bottom of the organic search results page (SERP) with keyword targeting. Search campaigns are great for capturing potential customers at any step of the sales funnel. Our experts have deep knowledge in creating and optimizing Search campaigns for small businesses as well as medium sized firms. Google’s Display Network allows you to show creative ads in the form of video, text, and images across affiliated Google partner websites using a combination of keyword, content, topic, placement, & audience targeting features. Display campaigns are particularly well-suited if you’re looking to put your brand out there in front of potential customers at the very beginning of the sales funnel as well as remarketing to previous site visitors to drive leads. For online retailers and merchants looking to get their products in front of potential buyers, Shopping ad campaigns are a very convenient solution; allowing you to show you product listing(s) one the search results page. When done correctly, shopping ads can increase your turnover rate and volume purchasing activity. 4) MICROSOFT ADS [BING ADS]: With Microsoft Ads you can reach a unique subset of web users at a much lower average cost per click than on other platforms. Whether you’re looking to get started, optimize an existing campaign, or need a PPC Audit, we can help. 5) LINKEDIN ADS: LinkedIn Ads provides some of the most robust targeting options compared to almost any other platform. Leverage our expertise and take advantage of the platform’s hyper-specific targeting options to reach people in specific professions, industries, institutions, and more.

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AdWordsGoogle Advertisinggoogle adwordppc advertisingSearch Engine Advertisinginternet advertisingppc marketingbing advertisingMicrosoft advertisingLinkedin Advertisinglinkedin marketingPPC AuditPPCFacebook Advertisingmarketing and advertising{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Digital Strategy

From €1000

1) SEM CONSULTING [SEARCH ENGINE MARKETING]: Developing and implementing an integrated marketing strategy that's right for your business will require special attention to your goals, needs, & resources. There is no one-size fits all SEM strategy. We can help guide your strategic marketing activities so you can keep doing what you do best! See our site to learn more about our process. 2) WEB DEVELOPMENT: Have your website be a focal point of your brand showing users who your company is and the amazing services you offer. Whether your business has a website already or is thinking about creating one; a professional and well-designed website is crucial for having a strong online presence. We have years of experience with website development and website building platforms like Squarespace, Wix, Shopify, and WordPress to give you the best website that fits your business’s needs. Let us help you develop a website that clearly lists your most important services, is intuitive for your customers, and helps drives engagement. With over 5 years of experience in giving clients quality websites, we are able to develop a website that can transform your business as well as give you the ability to easily control and edit your site helping you transform visitors into customers. 3) GRAPHIC DESIGN: Our designers have years of experience creating assets that help clients develop their brand and connect with customers professionally. Whether you need a brand overhaul or you are simply looking to create products for a marketing campaign our designers can help deliver the best graphic design services. We can help create custom digital assets that fit your business’s needs and create a brand that drives customer engagement. We are a one-stop-shop for your creative needs having graphic designers with experience across a plethora of mediums and platforms to make sure our clients are always getting the highest quality services and artwork. 4) LANGING PAGE OPTIMIZATION: Your landing page(s) is the final destination that potential customers arrive on after clicking on an ad. Every time someone visits your landing page and leaves (or backs out) without clicking on anything, that counts as a bounce. The proportion of users that “bounce” to the total number of visitors you receive is your bounce rate. Poor Landing Page Experience leads to Low User Engagement resulting in High Bounce Rates and lost sales. Above Average Landing Page Experience leads to low bounce rates resulting in high user engagement and increased sales. The worst thing that could happen is that you pay for an ad that leads to zero user engagement. By providing an above average landing experience to your website visitors you will stop losing leads to competitors, experience increased cost efficiency, and decrease your cost per conversion. 5) DATA ANALYTICS & REPORTING: Oftentimes multiple marketing efforts are being pursued at once and the effectiveness of any given effort or campaign over another can be difficult to determine if the proper reporting is not in place. That is why it is important to not only track the right metrics, but also establish a reporting framework and frequency which encompasses the breadth of your marketing efforts given your unique circumstances and needs. For some organizations regular, timely reporting is a necessity, but implementation difficulties leading to low reporting standards can result in complacency. For other organizations, less frequent or sparse analytical reporting makes more sense if the nature of the business is highly seasonal, there is lack of organizational resources, there is a high magnitude of demand volatility, etc. Understanding our clients’ internal disposition and information needs, allows us to create tailored data reporting & analytics strategies that can help deliver efficient progress tracking for your marketing goals. 6) KEYWORD RESEARCH: Every year trillions of web searches are conducted by people browsing the internet. As a larger percent of the world’s population gains access to the internet every passing year, that number will continue to rise. You know what your business does, but do you know how people are searching for your product or service? If the answer is a resounding yes, then you are in a good spot, if not then continue reading. For quite some time now people were only able to type in their searches via phone, tablet, or desktop and finding the right keywords was hard enough. With the introduction of voice search, keyword research has become a more complicated exercise.

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Search Engine MarketingSEMsem consultingWeb DevelopmentGraphic DesignLanding Page OptimizationData AnalyticsMarketing StrategySocial Media Buyingkeywords researchkeywords management{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

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