Project made for Deutsche Bank in the Banking & Financials industry for a B2C audience.In the fast-paced lifestyle we are all becoming accustom to everyone is looking to simplify the way they intake information. This visual interface and voice controlled solution provides a clear user experience that does not interfere with your daily life routine. With verbal messaging and communication and voice controlled user experience it is efficient in handling regular banking request as well as intuitive to the end user providing on-demand information in a more enlightened way. This modern approach fits in current generational trends and it’s inevitable that most of our computing in the next decade will embrace voice automation processes especially that these technologies are readily available and excepted by a wide audience.This will compliment the already user friendly interface with a clean, minimal approach and become a destination for your common banking journeys. Furthermore, the proposed solution would positively reflect on current Deutsche Bank brand and its existing initiatives that can be accommodated through innovative design and can be embraced throughout the technologies by making elegant but controlled experience that reflects innovation and trust. With the three leading technologies of business and industry today - Internet of Things (IoT), the cloud and big data - the world is moving quickly into a new era. This AI initiative would provide a solid foundation for the long term solution with its modular expandable approach.The data queries and user activities anonymously can be used for internal analysis for further optimization and possible opportunities. With near field communications or proximity localization we are able to push notifications, announcements or important messaging to the targeted user. Specific notifications can be programed in the settings by users to accommodate in home, in office and in car notifications. Those can be as simple as notifying the customer about successful transaction, violent stock market oscillations and/or user specific data requests. Additionally, this system provides an intelligent solution to visually impaired users as well as a secure intuitive mobile application to serve a wide audience.
Project made for Sears in the Retail industry for a B2C audience.Looking to expand its audience for its affiliate Shop Your Way program, Sears engaged ArtVersion to redesign and rethink its existing website interface. Challenged with strategizing various pathways to conversion, the ArtVersion team designed new and innovative ways for the retail giant to engage its identified audience and expand the program.THE REWARDS PROGRAM FOR A RETAIL LEADERWe recommended new interface and user experience designed to elevate the user interaction and offer more lifestyle driven design. We also saw an opportunity to position Sears Shop Your Way as a source that offered the household brands consumers trust, but with a big incentive. In addition to the new interface design, ArtVersion designed and crafted taglines and custom icons. “Home Your Way”, “Fashion Your Way”, “Tech Your Way” and so on— creating a strategy to expand the audience reach and build awareness for the vast product offering.