Branding & Positioning
Identity Discovery - The most valuable link between a company and their audience is communicating who they are. This is the consulting phase of the process. We help discover the identity of a brand with research and development to crystallize their who their audience is and purpose. Logo Development - Through our initial research and consulting with the client, we will accurately portray the identity of a company with the logo. This is the visual foundation of a brand. Without a strong and authentic logo, a company can’t properly communicate who they are. Typography & Color Schemes - Consistency is the key to make your brand memorable. We strategically assign the appropriate colors and typefaces to be used along side any material within the company Marketing Collateral - You name it, we will brand it accordingly. Business cards, signage, store fronts, trade show booths, apparel, packaging, advertisements, social media, and anything else a company would use to represent themselves. Brand Standards Guide - We develop a book detailing every visual aspect of the company’s brand, explaining the do’s and don’ts of proper brand execution.