AMP Agency

Boston, United States

AMP is a full-service digital marketing agency built for the modern marketer. We craft useful marketing, experiences, and digital products that grow businesses.

400 people in their team

Speaks English

Sortlist member since 2023

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Services

13 services offered by AMP Agency

Description
Advertising
Skills in Advertising (6)
Communication and AdvertisingDigital MarketingAdvertisingConsumer MarketingProduct MarketingFull-Service
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Description
Online Advertising
Skills in Online Advertising (6)
Product MarketingConsumer MarketingAdvertisingDigital MarketingDigital Marketing ConsultingCommunication and Advertising
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Description
No description provided for this service.
Skills in Digital Strategy (5)
Digital Marketing ConsultingCommunication and AdvertisingElectronic commerceCRM ConsultingConsumer Marketing
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Description
OUR POV
More brands are investing in experiential marketing than ever before. In fact, a recent Freeman Global Brand Experience Study found that one in three CMOs said experiential marketing would account for at least 20% of their marketing budgets in three to five years.
What do these CMOs know? They know that experiential marketing works. According to Adweek:
87% of people say a live event is more effective than television ads.
98% of people are more likely to purchase a product after a live experience.
29% of companies who run experiential campaigns report 10-1 returns on investment.
While experiential marketing includes everything from street teams to pop-up events to mobile tours to to trade shows to music festivals (and beyond), it means more than just events. It requires seamless brand strategy, architecture, publicity, design, content development, technology, artistry and production all working together. This approach ensures the experience we create will be only the starting point for a long-lasting connection between the consumer and your brand.
EXPERTISE
Event Marketing and Design
Product Tours & Road Shows
Pop-Up Shops and Installations
Trade Shows
Brand Ambassadors
AR/VR Activations
Retail Events
Product Sampling
Sponsorship Negotiation & Activation
Event Production Services
3-D Design and Architectural Rendering
Mobile Vehicle Tour Marketing
Fabrication Management
Sweepstakes Administration and Fulfillment
APPROACH
EXPERIENTIAL
To make lasting impressions through innovative experiences, a brand must first know how to create an emotional connection with its consumers -- a connection that inspires and delights. It’s a tall order, but it’s one we’ve accomplished time and again.

Our approach is rooted in empathy and a thorough understanding of your ideal customer. Using our proprietary consumer shopping behavior data and data management platform, we build audience profiles that capture the needs and desires of your target -- along with how your brand satisfies those cravings.

This knowledge inspires us to create memorable experiences that resonate, build connections, and push boundaries. These experiences are built to scale, no matter where you want to deploy. This approach is a balance of heart and science, innovation and results, loyal fans and growth.

We believe great experience design doesn’t stop with the event itself. We engage our Strategy and Media teams to extend our live experiences to your broader marketing ecosystem via the right marketing channels, partnerships, and other assets relevant to your audience -- showing up at the right time and place to draw them to you. Then we figure out how to do that again, bigger and better than before.

The end result is an experience that leaves a lasting impression on your customer, helping you stay top of mind and relevant in a highly fragmented world. And this approach has earned us recognition as part of the #1 U.S. Experiential/Event Marketing Agency Network, as named by Advertising Age in their 2017 report.

AMAZON
BUILDING BRAND LOVE WITH B-I-B-L-I-O-P-H-I-L-I-A
When it comes to e-readers, Amazon is the recognized market leader with its outstanding line of Kindle products. And the company aims to stay on top by continually fostering a love of reading – and cultivating future generations of bibliophiliacs.

We suggested Kindle become the Bee’s presenting sponsor. The result: two beloved brands working together with the belief that reading is critically important to a child’s lifelong achievement.

Beyond fostering a relationship between Kindle and the Bee, we brought our sponsorship to life by creating the Kindle Corner—an experience for the top 285 National Spelling Bee contestants and their families during the high-stakes finals week.

Amenities within the Corner included wall of Kindles for inspection and a foam letter pit that appealed to every child.

The Corner also served as a hub for Amazon’s social media reporting from the Bee, with live storytime readings and contests providing ready content.

During the week, we also ran a series of inspirational pre-recorded “Reading Heroes” videos, celebrating readers who share their love of reading with others. For example, one video told the story of a woman who helps young readers learn by having them read aloud to shelter dogs.

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SOUTHWEST
TO SHOW REAL HEART, YOU GOTTA HEAR IT BEAT
As the one airline that puts people first, Southwest has always believed in showing its heart. In 2014, the company took that belief and made it literal truth, through a brand redesign that placed new emphasis on the company’s Heart logo. Southwest asked us to help bring that new look to life.

Here’s how we turned Southwest’s emphasis on Heart and Hospitality into an experience that could reach people directly.

We started with Southwest’s existing experiential program and completely redesigned it according to the new brand guidelines. Key to this process was renaming it the Southwest Porch – a change that put the brand’s emphasis on Hospitality front and center.

While the new design elevated the Southwest brand, it also created an engaging oasis away from the heat and crowds at festivals and consumer events around the country. With live performances from Southwest’s “Artists on the Rise” program and other musicians, we helped Southwest connect in a big way with its target audience.

New programing and games further underscored Southwest’s brand messaging. The activation included free Sno-Cones, Wi-Fi, phone charging stations, “Bags Fly Free” cornhole games, and a photo booth where consumers could create and print customized postcards in a matter of seconds. The flexibility in our design allowed us to tailor the Porch experience to each event, creating authentic, customizable, meaningful experiences.
Skills in Event (8)
Retail BrandingPop-up StoreEvent MarketingSponsoringTrade Show Planningproduct toursproduct sampling3D Design
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Description
OUR POV
The ability to reach consumers at every stage of their journeys has helped social media marketing become the most powerful factor in their purchasing decisions. Social has accelerated the speed of culture, and your brand’s ability to keep pace in this environment is central to its long-term success. That’s why we use data and insights to drive the quality of the content we create and the efficacy of the messages we craft. With this as our basis, we are able to forge memorable emotional connections that amplify results across earned, owned and paid channels.
EXPERTISE
Strategy & Insights
Creative Campaigns
Community Planning & Management
Listening & Engagement
Content Development & Production
Media Amplification
Influencer Engagement Operational Planning
Analytics & Reporting
OUR APPROACH
A DATA-DRIVEN ECOSYSTEM
Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the fray, we must determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem:

Owned
What differentiates your brand from its competitors and provides benefit to consumers? How are we communicating the brand’s purpose within each social channel?

OUR APPROACH
A DATA-DRIVEN ECOSYSTEM
Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the fray, we must determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem:

Owned
What differentiates your brand from its competitors and provides benefit to consumers? How are we communicating the brand’s purpose within each social channel?

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Earned
How are we driving engagement and conversation among consumers, advocates and influencers?

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Paid
Who is the right audience, at the right price, at the right time? How are we amplifying content to reach new audiences?

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We achieve best results by integrating each of these into a holistic strategy that supports a single shared objective. Using data and analytics, we then create frameworks to optimize the program in real-time and track success against the brand’s predetermined marketing objectives.

OUR EXPERTISE
THE COMPONENTS OF SOCIAL SUCCESS
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CONTENT DEVELOPMENT & PRODUCTION
Creating story-driven copy, video, and VR content, based on social insights and analysis, that ties unifies social communications pillars behind a single brand purpose.

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STRATEGY & INSIGHTS
Developing objective-driven social media marketing strategies, fueled by data, that integrate owned, earned, and paid channels to deliver real measurable business and marketing results.

INFLUENCER ENGAGEMENT-1
INFLUENCER ENGAGEMENT
Creating organic and media-driven influencer and advocate marketing programs, establishing authentic relationships to drive awareness, loyalty, and content creation.

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EVENT ACTIVATION
Integrating digital and event marketing, develop social media marketing strategies to drive pre-event awareness and engagement, during event social activation and post-event conversation.

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SOCIAL ADVERTISING
Developing and implementing paid social advertising strategies to increase reach and drive desirable consumer actions through amplification of owned and earned media.

ANALYTICS-1
ANALYTICS & REPORTING
Tracking activities across the digital ecosystem to provide real-time insights that drive marketing efforts – then optimizing these activities against identified KPIs.

OUR PROCESS
INSIGHTS & DISCOVERY: EXAMINING BRAND CULTURE
What are consumers saying? What resonates with them? Who do they admire in this space? Our process begins with an investigation into your brand’s historical conversation trends and an analysis of content performance to date. Armed with this data, we are able to form category insights and an understanding of your brand’s consumer culture. We examine these findings in relation to influential voices in the surrounding culture, along with studying search intent and consumer behavior.

expertise_social_process_01
Based on all of these findings, we generate an assignment brief that outlines the purpose, direction, and business challenges to be solved. This brief will drive the development of social media marketing strategy, channel specific plans, and paid media support.

expertise_social_process_02-1
OUR PROCESS
STRATEGIC PLANNING: DEVELOPING THE BIG IDEA
The insights and discovery guide us as we craft The Big Idea – a single unifying theme that will be the foundation for all programs and campaigns across owned, earned and paid channels. This primary theme allows us to develop your brand’s character and tone of voice, while outlining how to best activate it on each social platform. We will also map out your brand’s media amplification plan, determining whose influence it will seek to leverage, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.

expertise_social_process_03
expertise_social_process_04
expertise_social_process_05 (2)
OUR PROCESS
CREATIVE DEVELOPMENT: BRINGING THE CAMPAIGN TO LIFE
With The Big Idea firmly established, we now look to stretch across all possible touch points to maximize its impact. Campaign plans and strategy will provide an overview for editorial communications, and a defined content production schedule for generating compelling communications on a day-to-day basis will be outlined, along with launch timing and dependencies.

social media-1
OUR PROCESS
ONGOING IMPLEMENTATION: ACTIVATION AND BEYOND
Next, we begin implementing the agenda laid out in our plan –producing and reviewing content, shooting video, reaching out to influencers, establishing community management, and pursuing paid social amplification. Our creative team begins to develop content for specific audiences, based upon specific behaviors and trends, for specific social platforms.

As our pipeline fills, we begin to build and train a social organization and launch content distribution. The result is a holistic social presence that maximizes your brand’s relationship with its consumers and fans.

expertise_social_mlb
OUR PROCESS
MEASUREMENT: ANALYZING & OPTIMIZING
As our program rolls out, we continually measure content performance and conversation across the digital ecosystem. This data provides real-time insights to help us optimize KPI’s in relation to business objectives. We capture this analysis in daily, weekly, monthly, and campaign reporting that provides insights to fuel future marketing activities.
Skills in Social Media (9)
listening & engagementmedia amplificationanalytics & reportingSocial Media MarketingContent DevelopmentStrategyinfluencer engagementcreative campaignscommunity planning & management
Learn more about Social Media
Description
OUR POV
With the pressure to continually prove ROI on marketing spend, marketers are tasked with wading through immense amounts of data to understand what worked in the past and how to optimize for the future. It is no longer enough to just answer what happened. Our role is to uncover the "whys" so we can confidently and predictably improve our clients’ future performance.
This kind of intelligence is made possible when combining cutting edge marketing and data sciences with traditional performance analytics. Our analytics team is comprised of storytellers, detectives, and activists, tasked with surfacing the most relevant and important stories told by the numbers, creating actionable insights that give brands the competitive edge.
EXPERTISE
Performance Analytics
Data Governance
Integrated Analytics & Measurement Strategy
Development
Tagging Plans
Platform Integrations
Report Development & Execution
Ad Hoc Analysis
Advanced Marketing Sciences
Media Mix Modeling
Attribution Modeling
Customer Segmentation
Behavioral Modeling
A/B Test Design
Multivariate Test Design
Research
Ad Effectiveness
Persona Development
Brand Loyalty
Brand Satisfaction
Brand Exploration
Concept Testing
Path-to-Purchase Analysis
Online Voice of the Consumer Surveys
Business Intelligence
Data Visualization
Website Tracking
Display Media Platforms
Paid Search Platforms
Social Media Platforms
Third-Party Competitive Intelligence
Attribution Platforms
APPROACH & PROCESS
ANALYTICS
We employ a four-stage approach to analyzing metrics, delivering a holistic view of marketing performance across all channels. By focusing on a combination of actionable insights and data visualizations we can ensure consistent interpretation and clearly identify next steps to enhance marketing performance. This enables the prioritization of accurate channel attribution to ensure dollars are being invested strategically and efficiently.

Discovery
Discovery
Solution-Design
Solution Design
Analyze
Analyze
Insights
Insights
Every effort begins with an assessment of the challenge to ensure that the agency and key stakeholders are aligned with regards to objectives and definitions of program success. Our team audits the technical infrastructure and available data to establish a foundation for the design phase.

Every effort has a customized solution that aligns with our clients’ business objectives. Based on what we learn in the Discovery phase, our team will leverage our deep bench of talent to develop an analytics roadmap that begins with data collection and aggregation to the development of actionable insights.

The roadmap often includes multiple analytics approaches from across all four of our service categories (performance analytics, marketing sciences, research, and business intelligence).

The rubber hits the road after finalizing the solution design. We aggregate data from multiple sources to create an integrated dataset for analysis. Our team of data analysts, statisticians, and social scientists work together to rigorously apply the appropriate analytics methodologies and generate value from seemingly disparate data points, even with imperfect data.

We don’t toss data over the wall to our clients. That’s not value. Value is defined as actionable insights that align with business objectives to move our clients’ business. We define success as delivering recommended actions to optimize campaigns and outputs that can be interpreted by any marketer.

OUR WORK
HASBRO
Hasbro, one of the largest toy manufacturers in the world, utilizes a robust media mix to market products across dozens of brands. While spend across digital channels (brand sites, media, content development) was on the rise, our client wanted a better understanding of a toy shopper’s journey from initial research to conversion, specifically:

Better understand a toy shopper’s browsing habits and general browsing and specific toy research.
Identify and quantify the impact of site engagements that correlate with conversion events.
Quantify the impact digital channels have on conversion events and POS.
In response to Hasbro’s request AMP analyzed the business questions and recommend the following solutions to address the goals Hasbro has defined.

Path-to-Purchase Analysis: Analysis of third party data which tracks visitor activity across digital touchpoints on the web.
High Value Behavior Analysis: Statistical modeling of website data captured via Adobe Analytics, to qualify and quantify the relationship of specific content on Hasbro websites to desired actions.
Channel Attribution Analysis: Econometric models were developed to bridge the gap between investment and conversion events on e-tail partner sites and in-store.
OUR WORK
VIRTUE LABS
Virtue Labs approached us to help build a new direct to consumer beauty brand. They had an amazing product, but needed assistance bringing it to market. This included package design, identification of their audience segments, development of a media strategy to build awareness and demand for their products, development of a consumer e-commerce website, and creation of a CRM strategy.

We were engaged as their lead partner to bring the brand to market. Virtue leveraged the full breadth of our Analytics services to support the brand launch, including:

Financial models were developed to support fundraising rounds.
Primary research, including both surveys and focus groups, was used to flesh out audience segment profiles and package designs.
A comprehensive digital analytics strategy was developed, including platform selection and implementation.
Integrated reports were developed to monitor performance of the soft and hard brand launches.
Outcome: Virtue Lab’s brand launch was supported by a strong backbone of data and insights. They understood their audience segments and how, when, and where to reach them. Efficient media strategies were developed with clear definitions of success against which to measure. All stakeholders had easy access to KPIs delivered in custom formats designed to fuel actions and socialize information across the organization.
Skills in Web analytics/Big data (8)
Data AnalyticsData VisualizationRich Mediaconcept testingBig Data Analytics ConsultingAB Testingintegrated analyticsplatform integrations
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Description
No description provided for this service.
Learn more about E-commerce
Description
No description provided for this service.
Skills in Innovation (1)
Business Intelligence
Learn more about Innovation
Description
No description provided for this service.
Skills in Marketing (2)
Editorial CommunicationExperiential Marketing
Learn more about Marketing
Description
No description provided for this service.
Learn more about Print

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Details

https://www.ampagency.com

HeadquarterBoston, MA, USA

AMP Agency

Services

13 services offered by AMP Agency

Team

400 members in AMP Agency's team

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