Affinity Culture, Houston | Sortlist
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Affinity Culture

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Houston, United States
Having worked in the competitive Asia to America marketing world we have decided to bring our skills to our hometown. Affinity culture is a full-stack, agile marketing agency that builds your brand’s digital community to cement your online and offline brand loyalty. We build a digital brand targeted at specific launch locations in the U.S. Market utilizing: 🚀Social Media Strategy 🚀Social Media Ads 🚀Influencer Strategy 🚀Content Marketing 🚀E-Commerce Websites 🚀Pop-Up Stores More than just clickbait, our aim is to build relationships. Our strategy is to test message, design, and demographics to find segments that will not only buy into the brand but will also engage in the brand’s story, thus creating lasting and fruitful relationships. “We founded Affinity Culture as an international marketing and branding agency to help companies build brand affinity in new cultures. To accomplish this first, we learn your brand, gaining an intimate understanding. To us, marketing is about combining our knowledge of the brand with an understanding of the market to find the perfect target. From this point, we seek to build a community around the brand, both offline and online.  ” ~ Marc Timberlake Bacani Director & Co-Founder "We partner with social media influencers with real reach. It is not just about numbers, their fans are more than just “followers”, they are part of a tight knit community. Let us help you introduce your product to these communities." ~Guido Falconi Head of Content & Co-Founder
4 people in their team
Speaks Chinese, English, Spanish
4 projects in their portfolio
Sortlist member since 2019
Founded in 2017
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Services

15 services offered by Affinity Culture

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  • Description
    We build an online community around your brand for a targeted launch in the U.S. and other English-speaking markets. We revamp your current branding, website, visual identity, and content for the English-speaking consumer.

    1️⃣ Craft your brand message and style, specifically for the United States market.
    2️⃣ Use targeted ads and content to build a community in specific locations in the U.S. market. We respond to location and user data to find the perfect product-market fit.
    3️⃣ Plan launch events, including pop-up stores and shows, to make your offline brand presence a reality.
    Skills in Branding & Positioning (10)
    US Market LaunchOffline marketingunited statesVisual Identitycross-culturalinternational marketingE-commerce WebsiteWebsite DesignEnglish ContentAmazon Listing creation & Optimisation
    Works in Branding & Positioning (3)
    U.S. Market Entry for Hong Kong IoT Startup - Branding & Positioning
    Branding & E-commerce for Shanghai Fashion Brand - Branding & Positioning
    U.S. Marketing for Hong Kong Fashion Startup - Branding & Positioning
    Clients in Branding & Positioning (3)
    CRUSH CollectionClothing & Accessories | international
    OzmoTechnology Hardware & Equipment | international
    TIAS GroupClothing & Accessories | international

    Learn more about Branding & Positioning


  • Description
    We use Social Media Ads and Search Engine Ads to facilitate your brand’s growth in the Western market. Our approach is data-driven and agile. We cannot, in good conscience, create a set of ads and let it run. First, we create a small test batch, review the ROT data, and adjust the campaign as necessary.

    🤼 Build your brand’s community in the U.S. market
    💹 Increase ROI
    📧 Generate leads
    📽 Create Video Ads (currently the best performing ad style on Facebook)
    ❤ Build brand affinity
    Skills in Online Advertising (12)
    Instagram AdsAmazon PPCDynamic RetargetingSocial Media MarketingFacebook Video MarketingFacebook AdsBing AdsAffiliate MarketingSocial Media AdvertisingDisplay Advertising+2
    Works in Online Advertising (4)
    VIPOP: Digital Marketing and UX Consultation for - Online Advertising
    U.S. Market Entry for Hong Kong IoT Startup - Online Advertising
    Branding & E-commerce for Shanghai Fashion Brand - Online Advertising
    U.S. Marketing for Hong Kong Fashion Startup - Online Advertising
    Clients in Online Advertising (4)
    OzmoTechnology Hardware & Equipment | international
    CRUSH CollectionClothing & Accessories | international
    TIAS GroupClothing & Accessories | international
    VIPOPE-commerce | international

    Learn more about Online Advertising


  • Description
    Email still has the highest ROI for digital-marketing channels. Target customers already interested in your business with an automated email drip campaign. We optimize an automated email flow that keeps customer engaged with your brand and eager to return to your site. Everything we do is tested and optimized utilizing multiple data sources on your target customer.

    Keep customers up to date on what is happening with your brand with monthly or bi-weekly newsletters. Engage loyal customers with sales, rewards, and insider news.

    📧 Nurture hot leads

    ❤ Build brand affinity

    🎯 Retarget customers
    Skills in Email Marketing (3)
    Email AutomationNewsletterMarketing Automation
    Work in Email Marketing (1)
    U.S. Market Entry for Hong Kong IoT Startup - Email Marketing
    Client in Email Marketing (1)
    OzmoTechnology Hardware & Equipment | international

    Learn more about Email Marketing


  • Description

    No description provided for this service.

    Works in E-commerce (4)
    VIPOP: Digital Marketing and UX Consultation for - E-commerce
    U.S. Market Entry for Hong Kong IoT Startup - E-commerce
    Branding & E-commerce for Shanghai Fashion Brand - E-commerce
    U.S. Marketing for Hong Kong Fashion Startup - E-commerce
    Clients in E-commerce (4)
    VIPOPE-commerce | international
    OzmoTechnology Hardware & Equipment | international
    TIAS GroupClothing & Accessories | international
    CRUSH CollectionClothing & Accessories | international

    Learn more about E-commerce


  • Description

    No description provided for this service.

    Works in Web analytics/Big data (2)
    U.S. Market Entry for Hong Kong IoT Startup - Web analytics/Big data
    Branding & E-commerce for Shanghai Fashion Brand - Web analytics/Big data
    Clients in Web analytics/Big data (2)
    CRUSH CollectionClothing & Accessories | international
    OzmoTechnology Hardware & Equipment | international

    Learn more about Web analytics/Big data


  • Description

    No description provided for this service.

    Work in Event (1)
    U.S. Market Entry for Hong Kong IoT Startup - Event
    Client in Event (1)
    OzmoTechnology Hardware & Equipment | international

    Learn more about Event


  • Description

    No description provided for this service.

    Skills in Website Creation (2)
    Website OptimizationWebsite Redesign
    Works in Website Creation (2)
    U.S. Market Entry for Hong Kong IoT Startup - Website Creation
    Branding & E-commerce for Shanghai Fashion Brand - Website Creation
    Clients in Website Creation (2)
    OzmoTechnology Hardware & Equipment | international
    CRUSH CollectionClothing & Accessories | international

    Learn more about Website Creation


  • Description

    No description provided for this service.

    Work in Content Strategy (1)
    VIPOP: Digital Marketing and UX Consultation for - Content Strategy
    Client in Content Strategy (1)
    VIPOPE-commerce | international

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Skills in Social Media (5)
    Social Media CustomizationSocial Media MarketingFacebook AdsFacebook AdvertisingCommunity Building
    Work in Social Media (1)
    VIPOP: Digital Marketing and UX Consultation for - Social Media
    Client in Social Media (1)
    VIPOPE-commerce | international

    Learn more about Social Media


  • Description

    No description provided for this service.

    Skills in Digital Strategy (4)
    Marketing AutomationSearch MarketingLoyalty ManagementInternational Marketing

    Learn more about Digital Strategy

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Team

4 members in Affinity Culture's team

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Contact

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Details


https://www.affinityculture.co/

  • Headquarter3139 W Holcombe Blvd, Houston, TX 77025, USA

  • 50 Stanley St, Central, Hong Kong