Affinity Culture, Houston | Sortlist

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Affinity Culture Houston, United States

This agency profile and details are managed by the agency owner.

Having worked in the competitive Asia to America marketing world we have decided to bring our skills to our hometown. Affinity culture is a full-stack, agile marketing agency that builds your brand’s digital community to cement your online and offline brand loyalty.

We build a digital brand targeted at specific launch locations in the U.S. Market utilizing:

🚀Social Media Strategy

🚀Social Media Ads

🚀Influencer Strategy

🚀Content Marketing

🚀E-Commerce Websites

🚀Pop-Up Stores

More than just clickbait, our aim is to build relationships. Our strategy is to test message, design, and demographics to find segments that will not only buy into the brand but will also engage in the brand’s story, thus creating lasting and fruitful relationships.

“We founded Affinity Culture as an international marketing and branding agency to help companies build brand affinity in new cultures. To accomplish this first, we learn your brand, gaining an intimate understanding. To us, marketing is about combining our knowledge of the brand with an understanding of the market to find the perfect target. From this point, we seek to build a community around the brand, both offline and online.  ”

 

~ Marc Timberlake Bacani

Director & Co-Founder

 

"We partner with social media influencers with real reach. It is not just about numbers, their fans are more than just “followers”, they are part of a tight knit community. Let us help you introduce your product to these communities."

 

~Guido Falconi

Head of Content & Co-Founder

 

Speaks Chinese, English, Spanish
4 projects in their portfolio
Sortlist member since 2019
Founded in 2017
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Services

2 services offered by Affinity Culture

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  • Description
    We build an online community around your brand for a targeted launch in the U.S. and other English-speaking markets. We revamp your current branding, website, visual identity, and content for the English-speaking consumer. 1️⃣ Craft your brand message and style, specifically for the United States market. 2️⃣ Use targeted ads and content to build a community in specific locations in the U.S. market. We respond to location and user data to find the perfect product-market fit. 3️⃣ Plan launch events, including pop-up stores and shows, to make your offline brand presence a reality.
    Skills in Branding & Positioning (8)
    E-commerce WebsiteWebsite DesignEnglish ContentAmazon Listing creation & Optimisationinternational marketingcross-culturalunited statesUS Market Launch
    Works in Branding & Positioning (3)
    U.S. Market Entry for Hong Kong IoT Startup - Branding & Positioning
    Branding & E-commerce for Shanghai Fashion Brand - Branding & Positioning
    U.S. Marketing for Hong Kong Fashion Startup - Branding & Positioning
    Clients in Branding & Positioning (3)
    CRUSH CollectionClothing & Accessories | international
    TIAS GroupClothing & Accessories | international
    OzmoTechnology Hardware & Equipment | international

    Learn more about Branding & Positioning


  • Description
    We use Social Media Ads and Search Engine Ads to facilitate your brand’s growth in the Western market. Our approach is data-driven and agile. We cannot, in good conscience, create a set of ads and let it run. First, we create a small test batch, review the ROT data, and adjust the campaign as necessary. 🤼 Build your brand’s community in the U.S. market 💹 Increase ROI 📧 Generate leads 📽 Create Video Ads (currently the best performing ad style on Facebook) ❤ Build brand affinity
    Skills in Online Advertising (9)
    Dynamic RetargetingSEO/SEMGoogle AdsInstagram AdsSocial Media MarketingFacebook Video MarketingFacebook AdsBing AdsSocial Media Advertising
    Works in Online Advertising (4)
    VIPOP: Digital Marketing and UX Consultation for - Online Advertising
    U.S. Market Entry for Hong Kong IoT Startup - Online Advertising
    Branding & E-commerce for Shanghai Fashion Brand - Online Advertising
    U.S. Marketing for Hong Kong Fashion Startup - Online Advertising
    Clients in Online Advertising (4)
    VIPOPE-commerce | international
    CRUSH CollectionClothing & Accessories | international
    TIAS GroupClothing & Accessories | international
    OzmoTechnology Hardware & Equipment | international

    Learn more about Online Advertising

In need of one of those services?

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Portfolio

4 projects performed by Affinity Culture

VIPOP: Digital Marketing and UX Consultation for
VIPOP: Digital Marketing and UX Consultation for

Project made for VIPOP in the E-commerce industry for a B2C audience.Increase brand awareness in the Hong Kong market to prepare the brand for a U.S. marketing launch. We believe in building your brand at home first, then expanding to the global market. We provided UX/UI consulting and social and display advertising overhaul to identify pain points and find the right demographics.

Content StrategyE-commerceOnline Advertising+1
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U.S. Market Entry for Hong Kong IoT Startup
U.S. Market Entry for Hong Kong IoT Startup

Project made for Ozmo in the Technology Hardware & Equipment industry for a B2B / B2C audience in 2016.Comprehensive brand adaptation, bringing Hong Kong-based fitness tech startup to the U.S. market. Launched with a successful Kickstarter campaign, growing exposure in the U.S. market. Expanded lead database by more than 230% through social-media campaigns, website optimization, and affiliate marketing. Google Analytics Experiments, A/B testing, focus groups, and user research studies. Social media following increased by 16%, and website bounce rate decreased by 20%.

Branding & PositioningE-commerceE-mailing+4
Read more
Branding & E-commerce for Shanghai Fashion Brand
Branding & E-commerce for Shanghai Fashion Brand

Project made for CRUSH Collection in the Clothing & Accessories industry for a B2C audience in 2019.Developed bilingual Shopify e-commerce website to bring the Shanghai brand to the international market. The site includes customer rewards to build loyalty, customer demographics, and sales.

Branding & PositioningE-commerceOnline Advertising+2
Read more
U.S. Marketing for Hong Kong Fashion Startup
U.S. Marketing for Hong Kong Fashion Startup

Project made for TIAS Group in the Clothing & Accessories industry for a B2C audience in 2018.Demographic and competitor-brand affinity target testing to find perfect segment to bring the Hong Kong fashion brand into the U.S. market. Ad testing, social media management, and content to build a community, drive traffic, and introduce the brand to the U.S. consumer.

Branding & PositioningE-commerceOnline Advertising
Read more
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Details


  • Headquarter3139 W Holcombe Blvd, Houston, TX 77025, USA

  • 50 Stanley St, Central, Hong Kong