Having worked in the competitive Asia to America marketing world we have decided to bring our skills to our hometown. Affinity culture is a full-stack, agile marketing agency that builds your brand’s digital community to cement your online and offline brand loyalty.
We build a digital brand targeted at specific launch locations in the U.S. Market utilizing:
🚀Social Media Strategy
🚀Social Media Ads
More than just clickbait, our aim is to build relationships. Our strategy is to test message, design, and demographics to find segments that will not only buy into the brand but will also engage in the brand’s story, thus creating lasting and fruitful relationships.
“We founded Affinity Culture as an international marketing and branding agency to help companies build brand affinity in new cultures. To accomplish this first, we learn your brand, gaining an intimate understanding. To us, marketing is about combining our knowledge of the brand with an understanding of the market to find the perfect target. From this point, we seek to build a community around the brand, both offline and online. ”
~ Marc Timberlake Bacani
Director & Co-Founder
"We partner with social media influencers with real reach. It is not just about numbers, their fans are more than just “followers”, they are part of a tight knit community. Let us help you introduce your product to these communities."
Head of Content & Co-Founder
Project made for VIPOP in the E-commerce industry for a B2C audience.Increase brand awareness in the Hong Kong market to prepare the brand for a U.S. marketing launch. We believe in building your brand at home first, then expanding to the global market. We provided UX/UI consulting and social and display advertising overhaul to identify pain points and find the right demographics.
Project made for Ozmo in the Technology Hardware & Equipment industry for a B2B / B2C audience in 2016.Comprehensive brand adaptation, bringing Hong Kong-based fitness tech startup to the U.S. market. Launched with a successful Kickstarter campaign, growing exposure in the U.S. market. Expanded lead database by more than 230% through social-media campaigns, website optimization, and affiliate marketing. Google Analytics Experiments, A/B testing, focus groups, and user research studies. Social media following increased by 16%, and website bounce rate decreased by 20%.
Project made for CRUSH Collection in the Clothing & Accessories industry for a B2C audience in 2019.Developed bilingual Shopify e-commerce website to bring the Shanghai brand to the international market. The site includes customer rewards to build loyalty, customer demographics, and sales.
Project made for TIAS Group in the Clothing & Accessories industry for a B2C audience in 2018.Demographic and competitor-brand affinity target testing to find perfect segment to bring the Hong Kong fashion brand into the U.S. market. Ad testing, social media management, and content to build a community, drive traffic, and introduce the brand to the U.S. consumer.