Project made for Coca-Cola in the Beverage industry for a B2C audience in 2020. What if the biggest change is you and me? The new normal is scary and uncertain. But what if this is our opportunity to start over, to question how we used to be and what we used to do and become better people? All it takes is for us to be #OpenLikeNeverBefore. With George the Poet, we captured this thought in a cinematic spoken word piece and launched it all around the globe.